Why brands should avoid the VR bandwagon

Over the past three years, VR has evolved from a lab experiment to a platform for the media and consumers to engage with.

As it grows, more news organisations, marketers and PRs want to get involved to explore new storytelling possibilities. Due to the immersive nature of VR, brands can give people an incredibly powerful experience.

But is it too early for brands to invest in VR?

Digital priorities are based on audience’s needs, and with good quality headsets...

By Lucinda Kingham, 19 June 2017, 0 comments. Categories: Advertising Technology, Video & Audio Marketing.

Is this the end of pre-roll video ads?

The days of the pre-roll video ad are numbered as the digital industry slowly turns its back on this obstructive and ineffective format.

Trendsetter Facebook is maintaining its long-held stance that pre-roll has no place on the social network, despite its imminent rollout of mid-roll ads that will allow content creators to monetise video.

At the same time Google is limiting the use of

By Estelle Reale, 15 June 2017, 0 comments. Categories: Advertising, Advertising Technology, Video & Audio Marketing.

The emotional nuances of the biggest YouTube stars

YouTube offers businesses the ability to connect meaningfully with their audience and build an engaged base of customers and prospects.

The video sharing website has never been more popular.

Today, over three billion hours of videos are watched per month, with an additional 300 hours of videos being added each minute. Yet, out of all the videos uploaded to YouTube, only a very small percentage generate more than a few hundred views; and only an elite few of those ultimately end up going viral.

only an elite few end up...

By Bjorn Schuller, 07 June 2017, 0 comments. Categories: Video & Audio Marketing.

What brands need to know about Google Lens

From what we’ve seen so far from this year’s Google I/O conference, it’s clear that Google is betting big on AI, and connecting different technologies.

As part of this, there’s been a strong focus on phones and the mobile experience, as there has been for the past few years.

One of the key features of any phone is the camera – as Snap put it in their IPO documents, the camera is the starting point for a user on mobile, just as the cursor or search box was for desktop. 

visual...

By Dan Calladine, 19 May 2017, 0 comments. Categories: Search Marketing, Video & Audio Marketing.

The secret behind effective video ad strategy

Watching video online is no longer the future – it’s here today. 32% of digital video viewers in the UK and US now watch more than 4 hours of digital video every week.

It's no surprise then that video has become one of the most effective ways for brands to engage with their customers.

The good news for marketers is that consumers have become more comfortable with watching branded video content. Our

By Mick Loizou, 21 April 2017, 1 comment. Categories: Advertising, Video & Audio Marketing.

User-generated content: Letting your audience tell your story

The dream for any brand is having their audience tell their story for them.

One of our most powerful motivators as consumers is when a friend or someone similar to us recommends something to us. It adds that human element and moves the sales pitch from being something corporate to something personal.

That doesn’t mean hiring a young actor to star in an advert aimed at teenagers will do the job. Modern audiences are far too savvy to fall for that old chestnut.

Instead it’s about bringing real life into your...

By Jessica Townsend, 13 April 2017, 1 comment. Categories: Video & Audio Marketing.

Video streaming leads to data usage rise as Android overtakes Windows

Research by giffgaff has shown that an increase in mobile video streaming is driving a projected 720% rise in global data usage by 2021.

This will see the average individual use 5.07 GB a month by 2021, up from the current 1.72 GB.

Mobile video streaming will see the biggest increase, with giffgaff predicting a rise from 0.58 GB a month to 2.85 GB in 2021.

This is proof that the way consumers are digesting content on their mobile phones is undergoing a drastic shift.

 Other figures from the study:

  • web browsing is projected to rise from 0.29 GB a month in 2016 to...

Is Apple Clips trying to steal Snapchat and Instagram's fire?

Apple's new Clips app is a simple, interactive take on video editing and sharing. Following its recent announcement, tech writers, bloggers, and general enthusiasts have been asking one standout question:

Is Apple trying to one-up Instagram and Snapchat?

With global revenue from mobile apps totalling around $35 billion, competition is getting steeper for app developers, and Apple seems to be upping efforts to stay...

By Emma Risso, 30 March 2017, 1 comment. Categories: Video & Audio Marketing.

Could no audio kill the video star? Analysing a key video marketing trend

Opinion Last Christmas saw some of the most compelling and creative story-driven advertising ever. H&M enlisted Wes Anderson. John Lewis broke away from sentimentality and embraced humour. And Burberry paid big money to get Hollywood A-list actors to tell the story of their founder. Yet, while many of these adverts would have been watched on TV, an unprecedented number of views (and repeat views) were online, on mobile, and without sound. For many brands, that’s a problem. Now every video...

By Rob Cootes, 02 March 2017, 1 comment. Categories: Content Marketing, Customer Experience, Video & Audio Marketing.

Why brands are tuning into podcasts – and what you need to do

(c)iStock.com/arinahabich

Podcasts have grown exponentially over the past 12 months. Acast, a curated platform for podcasts, has increased its listeners from 4 million in November 2015 to 10.9 million in November 2016. More globally, Rawvoice, a data firm that tracks 20,000 shows, reported that 75 million people listen to its podcasts each month – triple the 25million listeners it had just five years ago. And Edison Research shows weekly podcast consumption is on a constant year on year growth of...

By Helen Rose, 02 February 2017, 0 comments. Categories: Branding, Video & Audio Marketing.

How TV measurement for marketers is changing: Social, programmatic, and more

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Digital outlets have dominated conversations about marketing over the last decade, and are understandably a huge focus for marketers. According to the IAB, cross-platform digital ad spend grew to a staggering £4.8 billion during the first half of 2016 and forecasts estimate this is only set to keep increasing.

But television is still the biggest individual platform by ad revenue, accounting for a record £5.3 billion in ad spend in the UK during 2015 and its delivery is...

Vine loops its last as service closes to move into Vine Camera

(c)iStock.com/enviromantic

The ephemeral world of social media rumbles on: today represents the last day that social media video platform Vine remains a standalone app before being folded into a wider part of Twitter.

The news has been coming since January 4 when Vine tweeted that its app will become the Vine Camera on January 17. At the time of publication, videos can still be viewed and downloaded. Not surprisingly, the most popular videos on the left-hand column...

By James Bourne, 17 January 2017, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Why visual marketing should be a 2017 focus

If anyone doubted that the internet is becoming a progressively more visual medium, two deals announced last month should have enlightened them.

Instagram revealed plans to create a live video function on its Instagram Stories platform, taking it up against Snapchat and Facebook Live. Unlike Facebook Live though, the short videos recorded by Instagram's users will disappear as soon as they are recorded – friends will only be able to watch them live.

Meanwhile, Facebook is...

By Ed Preedy, 06 January 2017, 0 comments. Categories: Personalised Marketing, Video & Audio Marketing.

Vanishing videos: What's the appeal?

(c)iStocks/stockcam

Rings have been spreading in the internet ocean lately, as the social media heavyweights are pointing their periscopes towards vanishing video and user generated content.

The rings are predominantly coming from the Facebook mother ship, which has had its torpedoes targeted on Snapchat for a while, but last week it sent out its two biggest vessels to join the battle: Instagram and WhatsApp.

Facebook has long been a believer of video content as social media ruler and last year they launched...

By Vishal Kawatra, 08 December 2016, 0 comments. Categories: Video & Audio Marketing.

Consumers prefer streaming content on connected TVs, new report says

(c)iStock/DmitriMaruta

Central to delivering the right kinds of experiences for customers is knowing what devices they use the most, and how they use them. 

There is an ever-increaseing arsenal of streaming devices becoming more affordable and available to consumers, so it can be tough for marketers to keep up-to-date with what's hot in the moment. 

However, Conviva and nScreenMedia have carried out a research study, looking at how viewers' online streaming habits are impacted by devices, content,...

By Rachael Power, 30 November 2016, 0 comments. Categories: Video & Audio Marketing.

Twitter Awards: Winners include Dove, Airbnb and Apple

(c)iStock/zakokor

Twitter has announced the winners of its yearly Twitter marketing awards to recognise the "most original and creative" advertising work being done today. 

The platform said it had received hundreds of entries from over 15 countries, but after a competitive selection process, chose the marketers they thought had the best ideas. 

All entries were judged based on three criteria: 

  • Creativity: Did the campaign challenge convention and push the creative envelope? 
  • Live: Did the campaign use Twitter in unique, new, and...

By Rachael Power, 11 November 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

A guide to unlocking the value of programmatic video

(c)iStock.com/kuarmungadd

I’ve been reflecting on my first six months at Tremor Video, and realised that much of what I’ve heard from partners in the market fits into a few key themes. These themes are hugely illustrative of the challenges marketers face in an increasingly video-focused world, so I have pulled together the following guide to unlocking the value of programmatic video:

Be aware of the scale challenge

Many publishers, and buyers for that matter, still prefer to trade video via...

By Andy Morley, 27 October 2016, 0 comments. Categories: Programmatic, Video & Audio Marketing.

How to create a better online video ad experience

More video is being consumed online than ever before. According to some of the latest stats Facebook now receives 8 billion video views per day, while Cisco has predicted that by 2020 80% of the world’s mobile data traffic will be video.

That’s no doubt music to the ears of those of you in the publishing, advertising and marketing industries, all of whom are turning to video more and...

By Mark Blair, 24 October 2016, 1 comment. Categories: Video & Audio Marketing.

Why the future of live TV has implications for marketers

With the news recently that AdBlock Plus has launched its own ad-tech platform, it’s clear that the long-running debate over adblockers is set to continue for some time yet.

In the world of video, however, the narrative has taken a different turn, mainly due to the widespread adoption of server-side ad insertion technology. Driven initially by live streaming, server-side is fast becoming the de facto method of monetising video.

When broadcasters first deployed their online platforms the focus was on...

By Paul Davies, 20 October 2016, 0 comments. Categories: Video & Audio Marketing.

UK rife with mobile marketing opportunities due to Brits' high smartphone usage, report says

UK consumers are more smartphone-oriented than their US counterparts, according to a new report, and peak app usage happens around commuting time. 

Cross-device marketing is becoming the norm these days, but it seems marketers in the UK have a more demanding job than those in the US. According to a new report by Verto Analytics, which has just launchined in the UK, 81% of Brits use a smartphone, compared to 68% of Americans. 

And 35% of those in the UK are mobile only, meaning their only device used...

By Rachael Power, 23 September 2016, 1 comment. Categories: Social Media Marketing, Video & Audio Marketing.