Abandonment issues: How long should your video be?
“How long should our video be?” This is a question that comes up early with nearly every one of our clients. The answer depends on a number of factors:
1) Shorter is Better. Research by Visible Measures indicates that viewership falls at a steady rate as a video progresses, with 20% of viewers dropping out within the first ten seconds. If you want viewers to see your whole video, keep it short.