Four reasons digital publishing brands should embrace the tablet
With the publishing industry in the midst of change, magazine proprietors are faced with a dilemma. Do you keep ploughing a furrow in print; do you throw everything into going digital; or do you go somewhere in between?
The answer, of course, is usually the latter. But there’s also plenty of evidence out there to suggest that publishing brands simply have to utilise the tablet effectively – and not just viewing the magazine’s site through a web browser.
For some magazines, of course, it’s too late....