Marketing for the Olympics? Here are three lessons for success
The EUROs was a tournament dominated by the unexpected. Few could have predicted Portugal’s final 1-0 win, or Wales reaching their first semi-final since 1958.
Fans flocked to Twitter to register their joy, and surprise – with over 10.7 million tweets posted by Brits during the live broadcasts of the 49 matches alone, driving more than 2.8 billion impressions – making social media the key battleground for real-time engagement.
Our data reveals three universal fan behaviours that brands can...