Why you shouldn't be scared of marketing procurement
In the past month inflation in the UK has risen to 1% and this number is now expected to grow, meaning that over time your marketing budget is likely to get squeezed.
This gloomy outlook was echoed recently by Sir Martin Sorrell at WPP. He warned that the advertising market in the UK is softening, suggesting this is one of the first signs of Brexit anxiety taking hold of the economy.
Future proofing your marketing budget becomes vitally important and enlisting early help with marketing...