Quarter of digital marketers aren’t tracking spend
More money than ever is being allocated to digital marketing budgets, as companies and brands try to launch social media campaigns, publish videos and create content.
But according to research by digital agency Greenlight, only 36% of digital marketers are confident that they are targeting the right audience with their campaigns.
The agency surveyed over 200 digital marketers from across the UK and found that 23% were not tracking their campaign spend at all.
“It is clear that many in the industry are...