Scoping out business requirements for marketing production: Five common mistakes
There is little doubt that technology has a role to play in streamlining and enhancing marketing production. However, from the decision to implement one of these systems, through to its implementation, there are five critical issues that need to be dealt with to ensure its successful deployment, adoption and usage.
Gathering the business requirements for such a solution can be a challenging task that can dictate the success or failure of a project.
The solutions available, digital asset management, content...