Four steps to reaching the holy grail of research marketing: Actionable insights
Clients demand them. Vendors promise them. But actionable insights seem like the most difficult things to find. Insights don’t just happen and aren’t automatically generated.
Looking back at past attempts at gathering insights that really delivered content that could be acted upon – what was the winning ingredient? Similarly, what elements resulted in a pile of unusable data?
While there is no easy or consistent recipe for insight success, understanding the critical ingredients can allow...