The C-suite shuffle: Building a leadership team in a digital age

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Forward-thinking organisations have spent the past few years lobbying and recruiting for new leadership positions which will help their businesses thrive in the digital age. Now, the chief data officer, the chief innovation officer and chief digital officer can all have a place at the boardroom table. But what do they all do? Are expectations the same across all businesses? And does your organisation need them?

In March, the UK government appointed its first chief data officer, giving further...

By James Brayshaw, 16 June 2015, 0 comments. Categories: Best Practice, Commerce, Data-driven marketing.

Why master data management and the CMO are made for each other

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When it comes to CMOs, I’m about as data centric as they get.  Early in my career, I worked as an economist for a consulting firm in Washington, D.C. I was happily awash in data and found myself analysing such hot topics as the difference in prices of power tools in Japan and the United States. 

Years later when I became a CMO, I thought to myself: “Here’s where I can use my love of working with lots of data to drive decision making and performance in...

By Ashley Stirrup, 04 June 2015, 0 comments. Categories: Best Practice, Big Data, Data-driven marketing, E-Commerce.

Marketers' colleagues lack faith in their ability to lead digital communications

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When it comes to dictating a digital communications strategy less than a quarter (23%) of staff say that it’s a role that should be led by the marketing department – as opposed to 88% of marketers who think they should play the leading role.

The conclusion comes from the results of What Works Where in B2B Digital Marketing – an annual survey from digital agency Omobono in its 2015 survey.

The survey showed a disparity between the marketing department and other departments...

By Liz Morrell, 01 June 2015, 0 comments. Categories: Best Practice, Big Data, Campaigns.

How to prevent your data being outlawed

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Bar the odd agency fee scandal once every ten years or so, marketers are not known as law breakers, but there is a very good chance many will be before the end of 2017. This is because most are sleeping walking towards the introduction of the new EU data law, or General Data Protection Regulation (GDPR).

It will be a law with proposed fines of hundreds of millions of Euros, or five per cent of turnover, plus the possibility of consumers being able to claim damages for misuse of...

By Jeremy Whitaker, 28 May 2015, 0 comments. Categories: Best Practice, Data-driven marketing.

Hold back on that clickbait headline for email marketing campaigns

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Advertisers that focus on clickbait email subject lines that overly sensationalise the content of their email marketing messages are failing according to a new study from data solutions provider Return Path.

The report, entitled The Art and Science of Effective Subject Lines, found that typical clickbait subject lines – such as “you won’t believe this shocking secret” were great at capturing web traffic but not so much at capturing readers of email...

By Liz Morrell, 15 May 2015, 0 comments. Categories: Best Practice, Email marketing.

Insurers worst for responding to multichannel customer queries

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Social and online channels provide a great way to reach customers and be seen to deal with customer service queries well and yet new research shows that in the insurance industry only 40% of routine questions asked via such channels are answered.

The 2015 Eptica Multichannel Customer Experience Study, published this week, shows that whilst there have been some improvements in questions asked via email finding answers to questions on insurer websites has become harder whilst response rates...

By Liz Morrell, 08 May 2015, 0 comments. Categories: Best Practice, Customer Experience, Personalised Marketing.

The correct use of data for marketers: Big, little, or nearly any thing in between

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As a dedicated integrated media and marketing technologist long supporting the advent of personalised marketing (aka database marketing, perhaps aka as scientific marketing), I clearly see the use of data, clearly see the advantages of correctly applied data, and also see the confusion that may be widespread throughout our industry when the following question is asked: “Is there a correct process, methodology for the use of data – big or little?”

Two sides of the...

By Thaddeus Kubis, 09 April 2015, 0 comments. Categories: Best Practice, Big Data, Data-driven marketing, Data Science.

How marketers need to adapt to new customer behaviours with the Apple Watch

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Having been the “invisible” exhibitor at Mobile World Congress against which other manufacturers’ smartwatch announcements were judged, Apple finally spilled the beans on its own wearable, the Apple Watch, at a special event on March 9. Six months after its initial announcement, the fruity firm finally revealed important details such as when the watch will be available to buy and how much it will cost. It is fair to say that it is expected to be yet another smash...

Are your email marketing campaigns matching up to the industry standard?

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An industry benchmark report from email marketing provider Sign-up.to has found open rates at nearly a quarter across all campaigns analysed and an increase in 17 sectors across 2014, with click rates declining at a small rate.

While overall opens hit 24.45%, mean click through rates were at 3.13% and unsubscribes at 0.55%, with median click through rates at 2.36%, and median opens at 24.22%. Mobile opens, at 53.9%, has overtaken the desktop.

Yet the devil is in the detail; the public...

By James Bourne, 06 March 2015, 0 comments. Categories: Best Practice, Email marketing.

Brand safety improves as 28 ad businesses recognised for combating online ad misplacement

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As brand safety becomes ever more of an issue it has been revealed this week that 28 ad businesses have now been awarded seals confirming that they are working hard to minimise online ad misplacement.

It follows the launch of the Digital Trading Standards Group (DTSG) Good Practice Principles, which were published in December 2013 and which outline six commitments for those involved in buying, selling or facilitating digital display advertising in order to significantly reduce the...

By Liz Morrell, 24 February 2015, 0 comments. Categories: Advertising, Advertising Technology, Best Practice.

IAB UK clamps down on native advertising with new guidelines

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Consumer transparency is firmly on the agenda as the internet advertising bureau (IAB UK) releases the first part of its guidelines for native advertising.

Advertisers, publishers, agencies and technology companies will all want to heed these new guidelines that make it easier for consumers to tell native advertising apart from the editorial it is designed to mimic.

The guidelines may have been devised by the IAB UK, but they also have the backing of other advertising...

By Simon Holland, 09 February 2015, 0 comments. Categories: Advertising, Advertising Technology, Best Practice, Native Advertising.

Businesses must stay ahead of EC Data Protection Reforms, warns IAB

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It may have been a rather long-winded process but the European Commission‘s Data Protection Reforms could move forward dramatically this year and businesses must begin to prepare for the changes they will bring, according to the Internet Advertising Bureau UK (IAB).

The EC originally put forward proposals in January 2012 to harmonise the existing patchwork of different data protection rules across the continent, and replace what is now a rather outdated UK Data...

CMOs expected to have short shelf life over coming years

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Longevity may not be a word used to describe a chief marketing officer’s (CMOs) reign over the next few years if the predictions made by market research company IDC ring true.

A quarter of all high-tech CMOs will be replaced every year until 2018, according to the insights revealed during a recent IDC web conference that was part of the company’s new FutureScape report.

The figure might make gloomy reading for some, but Marketing Tech spoke to Donovan...

By Simon Holland, 19 December 2014, 0 comments. Categories: Advertising, Advertising Technology, Best Practice.

10 ways to avoid brand abuse and protect your online reputation

Charlie Abrahams, Vice President, EMEA at MarkMonitor

The Cambridge Satchel Company recently ramped up its online brand protection efforts by taking action to address the myriad risks of counterfeits, copyright infringement and cybersquatting that have plagued the brand since its rapid success.

The story of the brand’s growth was featured in the Google Chrome advertisement series ‘The Web is What You Make of It’. Unfortunately, in the same way the web has revolutionised the way brands engage...

By Charlie Abrahams, 02 July 2013, 0 comments. Categories: Advertising Technology, Best Practice, Branding, Campaigns.

iPhone Jailbreaker gets job at Apple?

A 19-year-old New York man who created a program that allows iPhone users to “jailbreak” the device to run unauthorised applications claims to have landed an internship at Apple.

Nicholas Allegra, creator of the site JailBreakMe, announced the news on Thursday on his Twitter feed @comex.

“The week after next I will be starting an internship with Apple,” Allegra said.

Graham Cluley, a senior technology consultant at computer security firm Sophos, said in a blog post that Allegra has...

By imod.co.za, 06 September 2011, 0 comments. Categories: Best Practice, Campaigns, Commerce.

Blackberry brand under fire following UK riots

Blackberry's reputation has suffered this week after the mobile messaging service became embroilled in the national riots following reports that rioters used it to coordinate attacks during the violence.

Widespread attacks across Britain's cities including London, Birmingham, Bristol and Manchester has forced a spotlight onto Blackberry's messenger system which has been a popular means of the gangs coordinating the attacks. However Blackberry, which is owned by Research in Motion, has been quick...

By Verity Gough, 12 August 2011, 0 comments. Categories: Best Practice, Campaigns.

Anonymous hacker group takes stab at Google+

Wired.com reported today that hacker/cracker group Anonymous have decided to launch their own social network after Google banned their presence on Google+. The ban came after the group violated Community Standards.

The social network is said to be called AnonPlus (lol) and they’ve got a bit of a website up, but it’s not much so we’ll have to keep our eyes on it to see what they do.

I think it will be interesting, a lot of the members of the Anonymous movement are highly intelligent and some...

By imod.co.za, 18 July 2011, 0 comments. Categories: Best Practice.

PayPal Twitter account hacked

Yesterday Fox News’ Twitter account was hacked and today it’s PayPal’s account. I now do wonder whether there’s an exploit lingering in Twitter’s code, because these are two big high profile accounts that surely don’t have basic passwords.

The hack took place a little earlier this morning and is said to have been done by an angry customer. The user who penetrated the account sent out a...

By imod.co.za, 06 July 2011, 0 comments. Categories: Best Practice.