Hiring a CMO: What to look out for
At Neon River, the CMO search is one we are often asked to undertake, and most often for internet or mobile companies. The role is so crucial because alongside product management and engineering, it forms the backbone of every consumer oriented technology business.
Marketing drives differentiation in consumer markets where products may be similar. If you think about markets like online retail or travel – two companies might sell an identical flight or product. Even more than that...