Why case study creation shouldn't be a teeth-pulling exercise
Reviews, evidence, references. People increasingly expect to do business based on trustworthy proof of prior success.
So why do so many professional services organisations and marketers struggle to produce compelling, timely case studies?
It doesn’t matter whether you call them case studies, client stories or credentials, it all looks easy on paper.
In an ideal scenario, you deliver some great work. You write up the challenge, how you solved it and the positive impact that you...