Why should marketers be using Medium?
Time and time again, brands are burned by jumping too quickly onto the next big thing only to watch it fade away. Not so with Medium, the blogging platform founded by Twitter co-founder Evan Williams in 2012.
It’s recent growth and differentiation makes this network worthy of more attention from marketers.
Medium, initially an invitation-only platform, tended towards a Silicon Valley perspective on the world - male and tech dominated.
Recently, however, there have been changes afoot...