7 Reasons Why a Business Blog is Valuable

I am a huge fan of blogging (obviously so, seeing as how I have been writing for this one for the last four years) for numerous reasons. Content marketing is one of the most critical components of any web marketing campaign because it can be leveraged across all mediums. A blog post isn’t limited to existing solely on that blog. It can be shared on social networking sites, submitted to social bookmarking sites, used to develop your company newsletter and more.

Still not convinced? Here are 7 reasons a...

By Nick Stamoulis, 18 August 2011, 0 comments. Categories: Content Marketing, Social Media Marketing.

Is Your Internet Marketing Strategy Annoying?

Internet marketers sometimes think the more content, the better off they will be. They think that they need to pump it out by writing multiple blog posts and articles a day and then promote them in social media by tweeting and posting links to Facebook 50 times a day and sending out an email newsletter every other day.

Even if you’ve hired a great staff of writers and content marketers and the content is of good quality- is it even being viewed, or are people getting sick of seeing your name...

Conducting Blog Research – SEO Video Tip

Blog commenting is an excellent form of link building for numerous reasons. However, the hardest part (and most time consuming) about blog commenting is actually finding good industry blogs to comment on. Here are a few tips to help guide your blog research so you can leave comments on blogs that are going to help your SEO.

Watch this week’s SEO video lesson here!

 

By Nick Stamoulis, 16 August 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

Use SEO with Your Trade Show Marketing

SEO is a form of online marketing and displaying at a trade show is considered offline marketing, so how the heck do you get any SEO benefit out of a trade show? Easy. It’s important to always have SEO on the brain when launching any marketing initiative, including offline marketing. The best SEO link building strategy integrates every aspect of your marketing, not just what you’re doing online. Trade shows, and really any event that you participate in or sponsor, can help with your link...

By Nick Stamoulis, 12 August 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

3 Common Link Building Mistakes

After optimizing your site for both visitors and the search engines (visitors first!), you have to create a diverse portfolio of one-way, incoming links to your site to help drive targeted traffic through. That’s where link building comes in. It may seem like a relatively simple process, but it is incredibly important that you take a strictly white hat approach to your link building. This means no link exchanges, link farms, cloaked text, spamming blogs and so forth. But did you know you could still be...

By Nick Stamoulis, 12 August 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

Klout takes blogging into account now

Klout has recognized that they need to go deeper than just status updates and actually look into platforms such as Blogger, Tumblr, Flickr, Instagram and Last.fm.

Today Klout added these 5 platforms to their measuring influence algorithms. This comes after many requests from fans to have blog integration put in place.

It’s great to see Klout evolving its algorithm further than just the common quick update platforms like Facebook, Twitter,...

By imod.co.za, 10 August 2011, 0 comments. Categories: Branding, Content Marketing.

Who Is the Voice of Your Internet Marketing?

One of the most important things to consider before launching any kind of online marketing campaign is who the voice of the campaign should be, meaning who the message should be coming from. Some companies just assume that the message should come from the company name. While this may work for a product based company, it might not be the right approach for a service based company. Prospects that are looking to hire a service provider want to know about the people behind the brand name, the people that they...

By Nick Stamoulis, 01 August 2011, 0 comments. Categories: Content Marketing, Social Media Marketing.

Nick's SEO Blog Posts to Read for July 28

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Engage to Increase Sales Relationship selling is all about the ability to engage to increase sales. How you attract attention and build the relationship speaks to your level of engagement and therefore is all about...

By Nick Stamoulis, 28 July 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

Signs You Are a Blog Comment Spammer

Blogs are great promotional tools. In addition to having lots of SEO benefits, they provide the blogger with an opportunity to share their opinions and make connections with others in the industry and potential clients or customers. Blogs are really the original social media.

The blog comment section allows readers to share their thoughts on the blog post and it promotes dialogue. Bloggers work hard to build a loyal readership and value their followers. If someone takes the time to comment, many bloggers...

By Nick Stamoulis, 28 July 2011, 0 comments. Categories: Content Marketing.

Nick's top Blog Posts to Read for July 21, 2011

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Want to Build Your Email List? Follow These Steps. This post includes ways to build your email list with the help of your current customers.

Get New Blog Post Ideas from Old Content

If you’ve been blogging for awhile, chances are you’ve experienced writers block. Let’s face it, sometimes it isn’t easy to brainstorm ideas that will translate into quality blog posts. If you’re ever stuck, why not look back at some old posts that you’ve written for inspiration? While the old posts may be dated, that doesn’t mean that they’ve lost all of their value.

By Nick Stamoulis, 20 July 2011, 0 comments. Categories: Content Marketing.

SEO Video Tip – Content Recycling Requires Synergy

Content recycling involves taking a great piece of content and re-purposing it across a variety of platforms to generate more SEO value. Unlike article spinning, content recycling means creating unique pieces of content that fits each medium. Here are 4 best practice tips to make sure you get the most out of your efforts:

Watch this week’s SEO video lesson here!

 

By Nick Stamoulis, 19 July 2011, 0 comments. Categories: Content Marketing, Organic Search.

Blog Post Optimization Tips to Follow

Blogs are the original social media outlet. They allow for you to share your ideas and expertise with a target audience in an informal manner and encourage communication. Businesses have long used blogs to their advantage to build brand awareness and establish their online identity as an authority figure in a given niche. Blogs are great tools to communicate with your loyal followers and readers on a regular basis, but they also provide a great opportunity to get noticed by new prospective clients or...

By Nick Stamoulis, 19 July 2011, 0 comments. Categories: Content Marketing, Organic Search.

Relationships Have More Value than Links

Link building is one of the essential components of a strong SEO campaign. The more quality, one-way links you have pointing to your site, the better trust factor your site has. Links also help drive targeted traffic through to your site, which in turn can increase your conversion rate. But I’ve seen a lot of site owners get so focused on getting links that they sacrifice their online reputation in order to get them. Link exchanges, paid links, links to splogs (spam blogs) and “bad” sites...

By Nick Stamoulis, 15 July 2011, 0 comments. Categories: Content Marketing, Organic Search.

User Generated Content as Part of a Content Marketing Strategy

A great content marketing strategy needs to attack from all angles. The more pieces of content you can create and push across various platforms the more successful you’ll be. Don’t just limit your content marketing strategy to a blog posts and static articles. Get creative! Incorporate videos, infographics, podcasts, webinars, slideshows and more to make your content that much more engaging. But there is one more piece of content you should also think about incorporating: user generated content (UGC)....

By Nick Stamoulis, 14 July 2011, 0 comments. Categories: Content Marketing.

The Pros and Cons of Paid Blog Reviews

Blogs are the original social media outlets. Long before Facebook and Twitter dominated the Internet, people started blogs to share their thoughts with the world. Some blogs have generated loyal followings over the years, and advertisers and marketers have taken notice. It wasn’t long before blogs were more than a place to discuss current affairs or share insider tips about a particular industry. Blogging also became a way to earn an income. One way for a blogger to make money is to write a review...

By Nick Stamoulis, 11 July 2011, 0 comments. Categories: Content Marketing.

Chris Brogan in blog monetization shocker!

Today’s post is about something I saw on Chris Brogan’s blog.  It left me really curious about the different opinions people have, regarding what is OK, and what is not, when it comes to blog advertising.

Monetizing this blog

This is a commercial blog, which generates 6 figures in income every year for my business.  Because...

By Jim Connelly, 10 July 2011, 0 comments. Categories: Advertising, Content Marketing.

The Value of Online Company Biographies

It wouldn’t be much of an exaggeration to say that there are thousands of places a company could create an online biography/profile. Not just limited to the big 3 of social networking (Facebook, Twitter and LinkedIn), there are also hundreds of smaller social networking sites and open forums, online directories, local search profiles, video sharing sites, business listings and more. Not to mention the “About Us” section of your company website or blog; the possibilities are practically...

By Nick Stamoulis, 08 July 2011, 0 comments. Categories: Content Marketing, Organic Search.