This is the week that was: Leo has left the building

It was the week a rogue trader cost the CEO of UBS his job, the Euro-zone crisis continued with the downgrading of Italy’s credit rating and one lucky fellow showed off his new thumb.  And still the wheels of B2B marketing rolled on a pace…

Sliding doors of the week…

…go to HP and the departure of CEO Leo Apotheker just a few days short of his one year anniversary with the business. HP’s stock spiked by almost 10% at the

By Earnest, 27 September 2011, 0 comments. Categories: Campaigns, Commerce, Content Marketing.

Misspellings Won’t Help Your SEO

Ever since we started school we were taught the importance of spelling and grammar. If we made spelling mistakes in a paper we were docked points. Sure, Microsoft Word’s autocorrect feature comes in handy, but mistakes still slip through the cracks. Spelling in the business world is just as important, if not more so, as it is in the 8th grade spelling bee finals. People can make a snap decision based on a small typo in a correspondence that can result in losing a million dollar account. What it...

By Nick Stamoulis, 23 September 2011, 0 comments. Categories: Content Marketing, E-Commerce, Organic Search, Search Marketing.

Time-lapse from the International Space Station

A time-lapse taken from the front of the International Space Station as it orbits our planet at night. This movie begins over the Pacific Ocean and continues over North and South America before entering daylight near Antarctica. Visible cities, countries and landmarks include (in order) Vancouver Island, Victoria, Vancouver, Seattle, Portland, San Fransisco, Los Angeles. Phoenix. Multiple cities in Texas, New Mexico and Mexico. Mexico City, the Gulf of Mexico, the Yucatan Peninsula, Lightning in the Pacific...

By imod.co.za, 19 September 2011, 0 comments. Categories: Content Marketing, Social Media Marketing, Video & Audio Marketing.

Writing Good Search Engine Copy For Your Blog

There are two things you should keep in mind when writing good blog content for your website, firstly, copy should always be written first for humans and secondly for search engines. One thing you do not want to happen is to get so caught up in the SEO side of your writing that is becomes difficult to read from the user side. Don’t forget that writing requires some creative flow in order to keep your reader attracted and reading. Too much technical SEO in the writing can cause your readers to...

By Maciej Fita, 12 September 2011, 0 comments. Categories: Content Marketing, Organic Search.

Do You Need to Change Your URLs?

The URL is more important than you’d probably think when it comes to SEO and usability. After all, it shows right there along with the meta title and meta description that you so carefully crafted in a search result. It seems kind of silly to have a perfect looking title and description and a URL that looks like junk. The URL can contribute towards a user’s decision to click on the link or not. If it’s easy to understand and accurately conveys what’s on the page, users will be more...

By Nick Stamoulis, 07 September 2011, 0 comments. Categories: Commerce, Content Marketing, Data-driven marketing, E-Commerce, Organic Search.

The Risks of Writing a Company Blog

In my 12+ years as an SEO professional, I’ve found that just about every business can benefit from publishing a company blog. It doesn’t matter if it’s B2B or B2C, or what industry your business operates in—a good business blog can be invaluable for your SEO and Internet marketing in general. There are probably hundreds of blog posts out there full of great reasons why you should start a company blog. (I have even

Tips for Redesigning Your Website

Your website is an incredibly important and powerful online tool. First off, it’s your business’s calling card. When someone arrives on your site, they way it looks will influence whether they stay or bounce out. Your brand is (at least it should be) well reflected in your website design. An outdated website creates a bad user-experience.

Websites need to be fast, clean and well organized in order to convince your traffic that you are worth doing business with. We can all spot a website that...

By Nick Stamoulis, 06 September 2011, 0 comments. Categories: Commerce, Content Marketing, E-Commerce.

How to get an iPhone app for your blog

A new service has launched called Wiziapp, which effectively allows you to turn your blog into a native iPhone application that can be searched for, found and downloaded through the App store, worldwide.

The service operates as a WordPress plugin, which requires an install, the setup of some simple config bits and pieces and that’s it.

The core features:

  • Just ‘plugin’ and play
  • Native user experience
  • Available on the App Store
  • Stats and Data
  • The plugin isn’t free, but it’s...

    By imod.co.za, 05 September 2011, 0 comments. Categories: Advertising Technology, Campaigns, Content Marketing, Publishing.

    4 Ways to Get More Value out of Your Blog

    Blogs are great because they provide a place for individuals and businesses to share their thoughts and knowledge to a wide audience in an informal and easy to use format. Unfortunately not all blog owners use their blog to its fullest potential. They brainstorm a topic idea, write about it, post it, and that’s it.

    In order to get the most out...

    Get a Google Plus widget for your blog

    I remember a period of blogging where social widgets were massive and the minute a new service launched so did a widget, which would be hugely accepted. These days social widgets are released when new initiatives take place, but the up-take isn’t as big and this is more than likely because there are just too many.

    Including a Facebook, Twitter, FourSquare and Google+ widget on your sidebar could easily use up around 1600px at least, which is a huge amount of real estate considering the fact that you...

    By imod.co.za, 28 August 2011, 0 comments. Categories: Content Marketing, Publishing, Search Marketing, Social Media Marketing.

    WordPress Design Factors to Consider

    WordPress is a great blogging platform because it makes blogging that much easier. Creating quality blog posts is time consuming enough so it’s important to use a platform that makes the posting and monitoring process quick and painless. That’s why we use it here on this blog and over at Search Engine Optimization Journal. Once you decide that you’re going to use WordPress to build a blog or website, the next step is to figure out whether...

    By Nick Stamoulis, 26 August 2011, 0 comments. Categories: Advertising Technology, Content Marketing, Social Media Marketing.

    New Social WordPress plugin from MailChimp

    MailChimp has launched a new WordPress plugin which aims to assist bloggers with the whole integration of Facebook and Twitter. The aim is to allow you to collect everything and put it all in one place, in other words, your blog.

    The plugin comes with a number of awesome features and functions, so if you’re not interested in just the basics, then it would make sense to read up on the features, as it looks like there’s something for everyone who blogs and is a little social.

    Here are some...

    By imod.co.za, 22 August 2011, 0 comments. Categories: Content Marketing, Publishing, Social Media Marketing.

    Do You Have the Right Video Marketing Priorities?

    YouTube has made it very easy for anyone to create a video, upload it, and share it with others. Millions of people visit the site on a daily basis, which has resulted in numerous “YouTube sensations”: people featured in videos that have gone viral and achieved an astounding number of views in a short period of time.

    Since it seems to happen fairly frequently businesses want to get in on the action. They think that if they create something crazy, funny, and attention grabbing it will result in a...

    This is the week that was: What of the future generation?

    Despite the UK version of Big Brother bringing itself from the murky TV grave and the world economy continuing the get the odd bit of press for its catastrophic turmoil, the age old issue of A level results getting easier and the mad rush for University places dominated the headlines this week.

    The up and coming generation of business leaders...

    By Earnest, 19 August 2011, 0 comments. Categories: Campaigns, Content Marketing, Social Media Marketing.

    5 reasons to Get Active on Social Networking Sites

    Hopefully by now you know and accept the fact that social media is not going away. Having revolutionized the way we interact online, social media can be an incredibly useful tool for marketers and businesses. However, it’s not enough to just have the Facebook page or Twitter handle. Just existing on a social networking site isn’t worth much anymore, other than a few links to help build a link portfolio. If you really want to make social media work for your business, you have to get active!

    Here are...

    By Nick Stamoulis, 19 August 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.