30,000 Followers Won’t Pay the Bills

Social media has earned a lot of attention in the past year for being the latest “must-have” of any integrated marketing campaign. While social media marketing is extremely valuable and can be tailored to work for almost any company in any industry, it is not the magic bullet that some businesses seem to think it is. Having a strong social presence is just one part of a well-rounded marketing strategy. If you’re focusing the majority of your efforts and budget on social media marketing, you...

By Nick Stamoulis, 10 June 2011, 0 comments. Categories: Publishing, Social Media Marketing.

Blog Posts to Read for June 9, 2011

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 3 Keys to Creating Social Media Content That Converts According to a recent study, the top B2B marketing priority for 2011 is lead generation. This post provides tips for creating social media content that converts....

By Nick Stamoulis, 09 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Social Networking Beyond the Big 3

Facebook. Twitter. LinkedIn. If you’re involved in online marketing at all, you know that the web has become a social place. It’s all about sharing and these sites have made it quite easy to do so. While it can be beneficial for many companies to utilize these sites and have an active presence, these sites are not the “be all end all” of social media.

By Nick Stamoulis, 09 June 2011, 0 comments. Categories: Social Media Marketing.

Social Media Bubble

There is a great deal of conversation around the social media bubble at the moment. If you have not heard already, the social media bubble is a topical debate about whether social media websites like Facebook, Groupon, Linkedin and Twitter a actually worth the values that they have been estimated at. The values are outlined in the infographic below.

The concern is that if they are overvalued then we may be repeating history when we experienced the technology bubble with many start-ups going bust after...

By Mike Saunders, 09 June 2011, 0 comments. Categories: Commerce, Social Media Marketing.

Bizcommunity shows an understanding of Social Business Shifts

Social Business is the art of leveraging social technology (like social media) to create a more valuable product, working environment or business.

I recently had the chance to look into Bizcommunity’s latest upgrade to their website and have been suitably impressed. Bizcommunity has built a strong personal interaction element into the new website that has opened the...

By Mike Saunders, 08 June 2011, 0 comments. Categories: Publishing, Social Media Marketing.

What is Inbound Marketing?

According to Wikipedia (which we all know is the most trusted source for college students everywhere), inbound marketing is defined as “…a marketing strategy that focuses on getting found by customers.” Instead of outbound marketing that incorporates traditional forms of marketing like newspaper or television advertising where a company is reaching out to the consumer, inbound marketing is all about getting the customer to come to you. The term “inbound marketing” is relatively new jargon and...

By Nick Stamoulis, 08 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Google acquires social media analytics firm PostRank

Google has bolstered its social media arsenal with the acquisition of the Ontario-based social media monitoring firm PostRank.

The service is used by publishers and marketers to measure the engagement generated from content and marketing campaigns. It provides real-time data on the number of comments, tweets, bookmarks and other social responses that a particular piece of content or information has been able to generate on the social web.

With Google chief Larry Page’s ambition to firmly establish the...

Social Media World Forum – Day 2 feedback

I was meaning to publish this post on Friday but was distracted by events in Cape Town – which may have been a blessing in disguise as I have been able to reflect on Day 2 of the programme.

The programme on Thursday was packed with case studies from companies like Nike, Deloitte, JSE, Groupon and Associated Magazines to name a few.

It was interesting to see how each business had essentially reached the conclusion that any social...

By Peter du Toit, 06 June 2011, 0 comments. Categories: Social Media Marketing.

What influential South Africans think about Social Media for Business

A few months ago Fuseware released a report that I was privileged enough to be a part of.

Fuseware questioned a variety of influencers from different fields in South Africa recently. The goal was to get a better picture of where South Africa, and the rest of the world, is headed in terms of social media usage in business.

One thing has become completely apparent – social media is the new wave of communication that is revolutionizing the...

By Mike Saunders, 06 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

Is your marketplace REALLY listening to you?

It’s hard to build a community or a business, when you don’t have a voice.

 

  • If you follow the social media gurus and act like their outsourced retweeting machine, you lose your voice.
  • If you go with the flow, seldom seeking to express your own opinions, you lose your voice.
  • If you run a small business, which looks a lot like most other small businesses in your niche, you lose your voice.

The solution?

Do the...

By Jim Connelly, 05 June 2011, 0 comments. Categories: Publishing, Social Media Marketing.

4 Types of Inbound Marketing

Inbound marketing is a relatively new term that refers to marketing that is opt-in. Unlike outbound marketing, which consists of push techniques like TV, print, and radio advertising, public relations, direct mail, and telemarketing, inbound marketing is about joining the conversation that a prospective client or customer is already having with themselves. It’s not about trying to create a want or a need; it’s about satisfying a want or a need that already exists. So what exactly constitutes...

By Nick Stamoulis, 03 June 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

What is Silicon Cape?

There has been a fair amount of buzz around this new initiative in Cape Town called Silicon Cape. The concept is pretty simple but pretty hard to achieve.

Their main objectives are:

1) Increase number and quality of tech startups 2) Increase number and quality of tech investors 3) Creating an environment where both can thrive

Rich People and Nerds

I remember a quote I heard ages ago. “Be nice to nerds, one day they’ll be your boss.”

Nerds have the ability to create new concepts and bring them to the table...

By Mike Saunders, 02 June 2011, 0 comments. Categories: Social Media Marketing.

Great social media brand tips from Nike

I have finally found a presentation at #SMWF that went deep into some branding ideas in social media. Kemi Benjamin spoke about social media as a key part in branding but not the main part. I have enjoyed seeing what Nike has been doing in the branding space and how social it is without being all about social media.

I think this is where Kemi has got it right with Nike. The focus is on being social. Making running social and this is not limited to social media only, however most of the campaign is underpinned...

By Mike Saunders, 02 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

Social Media World Forum Africa – Day 1 feedback

It’s been interesting to see how far South African businesses have come with social media and how far they still need to go.

The two brands who impressed me today were Standard Bank and Cell C. Here is why. It’s clear that involvement in social media as brands is forcing each business to go from superficial involvement to an integrated use of social media in the organization. Both businesses are being forced to evolve as a result.

For social media to be used successfully it also needs to impact...

By Peter du Toit, 01 June 2011, 0 comments. Categories: Social Media Marketing.

Social Media Crisis Management

What if it hits the fan?

This fear is one of the main reasons why companies don’t get in social media. Companies are worried that if they enter the social media space, they will generate bad PR. The problem is that this bad PR, if it exists, is on those social media channels already. In other words, the conversation is already happening, you may as well join it.

Yoav Tchelet, from AVIS, had the following suggestions to be ready to handle a crisis in your social media channels.

3 building blocks of crises...

By Mike Saunders, 01 June 2011, 0 comments. Categories: Social Media Marketing.

The biggest benefit to monitoring online reputation and sentiment

Standard Bank did a detailed presentation around their listening strategies online. The presentation was very interesting and went into detail about crunching the stats in such a way to get valuable, workable results. Now for a few of the key points:

Tailoring your offering on different social media platforms

This was spoken about in the previous article but it deserves being repeated. Different networks have different environments. Standard Bank has spent time listening to their audience and have found that...

By Mike Saunders, 01 June 2011, 0 comments. Categories: Branding, Social Media Marketing.

Five steps to successful social media monitoring

Why should I bother monitoring social media?

Quite simply, monitoring social media allows you to track what the public is saying about you, analyse the comments and then identify opportunities to engage the public better with your products and services.

Here are Meltwaters “Five steps to successful social media monitoring”

Step 1: Start listening in

Start listening to social media sites to find out where your customers are and what their needs are. Hold back on the desire to respond straight away....

By Mike Saunders, 01 June 2011, 0 comments. Categories: Branding, Social Media Marketing.

Can social media attract customers and have they changed

Listening to the first panel at the Social Media World Forum bought up a few interesting insights in the role of social media in marketing plans.

The panel consisted of:

Moderator: Michelle Atagana, Editor, memeburn Garth Rhoda, General Manager Media, Habari Media Group Siphelele Sixaso, Head of Marketing, SAfm Bellinder Carreira, Senior Manager Digital and Direct Marketing, Standard Bank

As you can see this is a great panel of experts so the insight gathered here should carry some clout. There were two main insights that were...

By Mike Saunders, 01 June 2011, 0 comments. Categories: Social Media Marketing.

#SMWF – First Impressions

As the saying goes “first impressions last” and so far I have a great impression of the Social Media World Forum (#SMWF). Walking into the venue makes me proud to be a part of such a dynamic industry that knows how to do things right.

The biggest technical detail at the conference is the tweet wall. You can check it out here. Basically the tweet wall, sponsored by Nokia, is an aggregation of all things twitter related at #SMWF. A very cool tool that helps people track...

By Mike Saunders, 01 June 2011, 0 comments. Categories: Social Media Marketing.

Twitter releases Follow buttons for your website

Twitter just launched a button that you can add to your website that allows twitter users to click follow from your website and follow your twitter profile.

To quote Mashable:

“Previously, website publishers had to redirect users to their respective accounts on Twitter.com before users could opt to follow them. The new feature will likely encourage publishers to increase the number of “follow us”...

By Mike Saunders, 31 May 2011, 0 comments. Categories: Social Media Marketing.