Four in 10 social media users have deleted accounts over privacy fears, finds Edelman

In response to the results of a survey by Edelman, which found a glaring loss of trust in social media platforms across the globe, the firm’s CEO has commented that “people are scared”.

Revealed at Cannes Lions yesterday (June 19), a study by the PR firm on over 9,000 consumers found that 70% thought it was up to advertisers to pressure social media sites, such as Facebook and Twitter, into more effectively addressing false information and offensive content.

Speaking to CNBC, the...

By Mark Jones, 19 June 2018, 0 comments. Categories: Advertising Technology, Data-driven marketing, Social Media Marketing.

Unilever’s top marketer says influencer fraud requires ‘urgent action’

As we’ve seen within the last year, the big-spending FMCG giants have demonstrated some hefty lobbying power when it comes to holding the digital marketing industry to account. This time, they’re getting tough on influencer marketing.

At Cannes Lions today (June 18), Unilever’s chief marketing and communications officer, Keith Weed, said that the growing influencer marketing industry was at a pivotal stage and that its members must take “urgent action” in order to rebuild...

By Mark Jones, 18 June 2018, 0 comments. Categories: Advertising, Branding, E-Commerce, Social Media Marketing.

UK consumers five times happier online shopping than on social media

A new study by e-commerce martech company Rokt has given refreshed credit to the concept of retail therapy, with 71% of UK consumers claiming to be at their happiest when shopping online.

The survey of over 4,000 consumers worldwide found that the majority are not only at their happiest when browsing the virtual aisles, but are at their most “engaged, focused and open-minded”, presenting marketers with a prime opportunity to target customers in a buying mindset.  

For the UK segment of the...

By , 14 June 2018, 0 comments. Categories: E-Commerce, Social Media Marketing.

Reddit roles out native autoplay video ads with focus on user engagement

Following its recent redesign, Reddit has rolled out a new native video ad format that will auto-play by default when a user scrolls through a feed.

The update is part of the massively popular site’s tentative efforts to monetise its 330m active monthly users, which can be widely resistant to any large-scale changes to user experience, particularly when there’s a commercial slant involved.

Users will, however, be able to turn off the autoplay function, while the ads themselves will only be served...

By Mark Jones, 13 June 2018, 1 comment. Categories: Native Advertising, Social Media Marketing, Video & Audio Marketing.

LinkedIn rolls out Carousel Ads to ‘humanise’ B2B marketing

In similar fashion to its consumer-facing counterparts, B2B social network LinkedIn has launched Carousel Ads, allowing advertisers to display up to 10 customised, swipeable cards within one ad.

According to a blog post by product manager, Rohin Rajiv, the company hopes the update will “humanise” B2B marketing efforts and add a little colour to an otherwise non-too-descript news feed, encouraging users to engage with brands on both desktop and mobile.

By Mark Jones, 12 June 2018, 0 comments. Categories: Advertising, S-Commerce, Social Media Marketing.

Instagram could be targeting YouTube’s influencer bucks with 60-minute videos

Instagram is rumoured to be rolling out long-form video in what could be a play by Facebook to poach a growing portion of ad spend from YouTube, owned by arch-rival in ad tech Google.

While Instagram currently supports hour-long live streams, videos are capped at just 60 seconds, but unnamed sources speaking to WSJ say this could be extended to 60 minutes, which could make the photo-sharing platform a whole lot more attractive to influencers.

The news comes despite Instagram already becoming the dominant force of...

Facebook calls Marketplace onto the pitch for new ad revenue stream

Facebook has announced that businesses will now be able to advertise within its classified ad listing hub, Marketplace, in a duo of updates that finally open up the channel for monetisation.

In addition to news feed, videos, Instagram and Messenger placements, businesses will now be able to advertise directly within relevant Marketplace product feeds, although so far the new feature is only available across the US, Canada, Australia and New Zealand.

The second update comes for users of Marketplace themselves,...

By Mark Jones, 08 June 2018, 0 comments. Categories: E-Commerce, S-Commerce, Social Media Marketing.

Apple takes aim at Facebook user tracking features

Apple has announced it will be making efforts to block Facebook’s user tracking tools within the next iteration of its iOS and Mac operating systems.

Announced at its WWDC developer conference yesterday (June 4), the tech firm’s software chief, Craig Federighi, said on the social network’s automatic tracking features, “we’re shutting that down”.

Those tracking tools in question allude to Facebook’s like buttons, share buttons and comment fields, which when integrated...

How time spent in apps can give you back time in real life

With three hours a day on average worldwide spent in apps, it’s no wonder that our smartphones have become intrinsic to our everyday lives. With the multitude of apps available, our smartphones are overwhelmingly personal – glancing at a few pages of someone’s chosen apps provides a uniquely intimate snapshot into their daily life and personal interests. From mobile banking and retail shopping apps, to Google docs, social messaging and publisher apps, our smartphone is the primary platform...

Klout out for the count as Lithium calls time on influencer network

Klout is set to rank its last: the social reputation service is set to shut down later this month, according to owner Lithium Technologies.

In an email sent by Lithium CEO Pete Hess to customers, and later posted publicly, Hess said Klout did not align with Lithium’s long-term goals. The service is set to be no more on May 25 – coincidentally the date of GDPR enforcement.

Lithium bought Klout for a reported $200 million in 2014.

By James Bourne, 11 May 2018, 0 comments. Categories: Social Media Marketing.

Why social is the #1 equaliser for brands

There are two types of businesses in the world when it comes to social — an organisation that does it because it feels it ‘has to’ to keep pace, and the ‘socially mature’ business that does it because it truly understands social media engagement, and its value on the bottom line. Social media is now the cornerstone of modern marketing strategies, regardless of the organisation's size, age, market position or revenue.

A business that is able to properly use social and all it...

By Rob Coyne, 24 April 2018, 0 comments. Categories: Branding, Content Marketing, Social Media Marketing.

Seeing through the issue of user data transparency: Five ways to get the balance right

When it comes to user data, companies seem to make the same mistakes again and again. The current Facebook/Cambridge Analytica disaster illustrates the flawed thinking and ambiguous policies that often lead to these breaches and the resulting erosion of consumer trust. 

In response, Facebook has disclosed some upcoming changes, including the creation of a new Custom Audience certification tool. However, it will take more than a few reactive symbolic “fixes” to regain consumer trust. Here are...

Innovation, personalisation and experimentation: Why you might not be doing any of it right

The word ‘innovation’ must rank fairly highly on a list of the most used and abused buzzwords in digital marketing today. Every organisation thinks that they’re innovative in some form or other – but are they going about it the right way?

San Francisco-based Optimizely believes not. According to Global Head of Strategy Hazjier Pourkhalkhali – who would like to believe his company is ‘the biggest digital laboratory in the world’ – three quarters of all...

Six key ways to distribute your content and grow your following at the same time

If you’re a leader in business, you’re probably not enamoured by social media. Sure, you’ve got accounts on LinkedIn and Twitter that an assistant or a member of your marketing team maintains, but you’re not too active there personally. You don’t have many followers, but you don’t mind; you have bigger things to worry about than who’s reading your tweets.

Too many leaders shy away from social because they see it as “kid stuff” or a time suck that has no place...

By John Hall, 11 April 2018, 1 comment. Categories: Content Marketing, Publishing, Social Media Marketing.

The three priority tasks of the Chief Influence Officer for 2018 and beyond

2017 has seen a systemic change in influencer marketing. Innovative brands such as Nissan UK have integrated influencer marketing throughout the customer journey, making it an integral part of their marketing and communication strategies.

Other organisations have moved from experimentation to transformation, now acknowledging how influencer marketing is transforming workflows, processes and expertise across multiple...

By Nicolas Chabot, 11 April 2018, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

How viral content became a hotbed of online ad fraud and what can be done to stamp it out

Just weeks ago, Unilever, one of the biggest advertising spenders in the world, threatened to pull ads from digital and social platforms if they fail to eradicate content which “creates division in society and promotes anger and hate.” Considering that Unilever spent over $9 billion (£6.4) billion on advertising in 2017 and recently stated its intention to increase this spend by £220 million in 2018 (

By Nigel Gilbert, 09 April 2018, 0 comments. Categories: Content Marketing, Social Media Marketing, Video & Audio Marketing.

Instagram and Facebook limiting data access for third-party developers

Both Facebook and Instagram have made changes that will limit the amount of data that third-party developers can access, as the company is still reeling from the recent Cambridge Analytica scandal.

The news came as a shock to many developers, especially the scale of the changes. Instagram has instituted a 96% cut to how often software developers can pull data from its API for mobile apps. The API now allow permits third-party apps to request 200 data updates an hour, down from the previous 5,000.

This has the...

By Colm Hebblethwaite, 06 April 2018, 0 comments. Categories: Social Media Marketing.

Here’s how we can really ‘fix Facebook’

Facebook seems to have a good way of dealing with issues. They deal with them before they happen. Following the Cambridge Analytica data breach, they claimed this couldn’t happen on Facebook today. Job done.

Likewise, Google were easily able to solve the brand safety concerns on YouTube with a few tweaks to their algorithm last year. Not to mention, they’ve also recently solved the fake news problem with their Google News Initiative.

Of course, the problem with these solutions is the continued...

Majority of students considering taking a break from social media

Students are often portrayed as hyper-connected to the world around them through social media, unable to go anywhere without flashing a quick selfie and unable to eat out without logging a couple of artistically filtered shots of their food.

This perception could, however, turn out to be a little off the mark. The last few years have see the shine come off the social media craze of the last decade, with many people beginning to wonder if constant connection to your peers can have negative side...

By Colm Hebblethwaite, 28 March 2018, 0 comments. Categories: Social Media Marketing.