ASA’s announcement to ban gender stereotypes impacts 57% of UK marketers
The results of Shutterstock’s 2017 survey of marketer’s use of imagery, shows that the Advertising Standards Authority (ASA) decision to remove gender stereotypes is having a pronounced effect on ad campaigns.
The survey of 500 UK marketers found that 57% of respondents said they were already being impacted by the ASA’s plan to bring in new guidelines on gender stereotyping in 2018.
35% reported using a larger number of images that featured women in the last 12 months. The data also showed...