What “Commercial Kings” can teach you about wise – and fun – marketing
Trade Show Checklist: Preparing For Your Event
Important things to remember when preparing for your trade show.
If you have ever had the experience of attending a professional trade show event, it can appear to be a relatively simple, pain-free procedure from the outside. You pack up your supplies and your team, head down to where the event is taking place, set up your table and start connecting with potential leads! And while these are the essential tasks performed by trade show exhibitors, the details...
Add a QR just because you can? Think twice!
We’re seeing a rising demand for QR codes coming from our customers. And rightly so, given the ever growing numbers of smartphone users, even in this country with overpriced mobile data plans. And since we offer automated solutions for PURLs (personalized URL’s) and QR that demand is quite logical. But that does not mean adding a QR code is always a good idea.
Late last week, one of our customers made an urgent request for a QR code to be added on a publication. The URL to be encoded was their public website....
A Lesson Learned on How A Retail Giant Went Mobile [video]
Have you ever heard of General Nutrition Centers (GNC)? Well they are a health & nutrition retail store that have become hugely popular with the bodybuilding community and also a global retail...
Social Media’s Impact on News Organizations
Following a panel discussion at the Foreign Correspondents’ Club in Hong Kong on social media and journalism, Marketing Interactive did a quick video interview. They summed up my comments as: “Social media is a bigger threat than opportunity.”
Don’t Blink! Why We Shouldn’t Listen To Those Who Say “Skip the Research”
I’ve read opinions about why you shouldn’t do market research to help you predict which of your products...
Should you represent your brand on Facebook?
As a Digital Marketer I like to stay abreast of what’s happening on the various social networks. Facebook and Twitter are definitely the biggest two and more than likely the most popular, with the likes of LinkedIn not too far behind. That said, most brands are realizing that they need a presence on Facebook and Twitter, but the question is, is the ROI worth while?
I read a post a day or two ago, which lists...
Follow people on Facebook who aren’t your friends
There’s been a lot of debate over the main news feed you see on Facebook when you’re logged into your account. Facebook have added features like hiding people, seeing certain lists and so forth, but they’ve just announced a new feature which assists with this. Don’t forget that at the moment you can’t see people’s updates if you’re not friends with them – this is a bit of a bummer.
The announcement by Facebook tells us all about the new Subscribe button which is...
What everybody ought to know about free offers
Marketers Move To WiFi Speed
Sometimes a technology changes everything, not just within their own industry – but within those that connect to it. The trend becomes the ‘adjacent other’ –...
The IKEA YouTube campaign is ingenious
IKEA offers a wide range of well-designed, functional home furnishing products at great prices. The store is hugely popular overseas and this results in great social up-take when they launch social marketing campaigns.
IKEA have launched a new social experience and this time it’s through YouTube. They kicked off the campaign with the following video:
The campaign goes on to launch a personalized 3D showroom on YouTube, which retrieves information from Facebook profiles...
Half Court Shot Nets Publicity for basketbal team
Portland Man Makes Half-Court Shot and Wins a New Truck
The Portland Trail Blazers were looking for a way to capitalize on the excitement of a Friday night game and garner unsolicited media coverage, all while promoting their sponsor. The solution: an on-court promotion giving one lucky contestant the chance to attempt a half-court shot for a new Toyota vehicle! Not only did the promotion generate excitement in the viewing crowd, but the results had the media and fans buzzing for the remainder of the season!
The Portland Trail Blazers “Toyota Half-Court...
Non-Profit Marketing in Tough Economic Times
Because we’ve done everything from brand development and event planning to fully integrated marketing communications plans for non-profits, we’ve been asked to do a number of seminar presentations dealing specifically with how non-profits should market their brands. With the economy still struggling and money tight among consumers and corporations, non-profits need extra help maximizing their fundraising and positioning themselves in a very competitive non-profit environment. So here are a few tips that have proved helpful for a number of non-profit organizations....
Are you actually attracted to everyone your biz flirts with?
Is Your Internet Marketing Strategy Annoying?
Internet marketers sometimes think the more content, the better off they will be. They think that they need to pump it out by writing multiple blog posts and articles a day and then promote them in social media by tweeting and posting links to Facebook 50 times a day and sending out an email newsletter every other day.
Even if you’ve hired a great staff of writers and content marketers and the content is of good quality- is it even being viewed, or are people getting sick of seeing your name...
The True Meaning of DNT
The widespread adoption of audience targeting by Madison Avenue has prompted the Federal Trade Commission to call for more oversight of the industry through a proposed solution named Do Not Track (DNT). While the government’s intention is noble, DNT has become somewhat of a misnomer by adding more confusion than clarity. It’s time that we set the record straight.
The conversations taking place about behavioral targeting is occurring between the wrong parties. As DNT stands today, the dialogue is...
Big Brother apps coming to a mobile near you
Big Brother fans will soon be able to access their favourite housemate info, games and live coverage after Channel announced it is to launch its first apps for the iPhone, iPad and Android devices on 18 August.
The reality show, which was bought by Five last year after ten years of success on Channel 4, kicks off with ‘Celebrity Big Brother’ on Thursday 18 August with the apps’ launch set to coincide with the first broadcast, pending approval from Apple.
In addition to pre-roll ads which...
2.1 Billion HTML5 Mobile Device Browsers by 2016
OYSTER BAY, N.Y. – By 2016, more than 2.1 billion mobile devices will have HTML5 browsers, up from just 109 million in 2010. While the official line from the World Wide Web Consortium (W3C) is that the HTML5 standard will not be complete until 2020, ABI Research believes 25 HTML5 features currently in development will become widely used at varying intervals within the next three to five years.
“We expect HTML5 features in categories such as graphics, multimedia, user interactions, data...
CMO Buysight: The Resurgence of Display Advertising
In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights.
Otilia Otlacan: Your company, Buysight (www.buysight.com), has recently announced the launch of an ad platform that can bring display ads closer to the paid search model of effectiveness. Why do you think there was a need to push display ads in that direction, what was the main driver?
Jeff Weitzman: Display has failed to meet the needs of...