Who will nail Social TV? #SMWF

The integration of social media into TV has not yet hit the nail on the head, according to Dan Patton, VP of digital media at MTV UK & Ireland.

Looking at how TV audiences can be bolstered using social media at #SMWF yesterday, Patton said we were yet to see a service that had tied the two together in a truly effective, innovative way.

Emma Marlow, Director of New Media, IMImobile said that trying to drive engagement through social media represented a huge...

By Matt Henkes, 28 March 2012, 1 comment. Categories: Advertising, Campaigns, Social Media Marketing.

Twitter expands Promoted Tweets on mobile

Twitter announced yesterday that it will expand its promoted tweets on mobile apps.

Promoted Tweets will now appear in user timelines on their mobile devices that Twitter feel are of relevance and interest, but from brands that the user doesn’t necessarily follow.

Advertisers will also be able to choose whether to target all platforms, or just specifics including iOS, Android or desktop.

Twitter published a blog post, which said: “For years, brands around the world have used Twitter to reach...

By Dani Millward, 21 March 2012, 0 comments. Categories: Advertising.

The evolving ad model – new opportunities for brands to get consumer attention

The evolving ad model – brands need to wake up to new opportunities to capture consumer attention

Advertising used to be based on scarcity in a world of few television channels and limited magazine pages. It was simply about broadcasting to the masses, and it was easy to know where consumer attention was focused.

Flash forward to the digital age where this mass audience now spends hours consuming media across a multitude of interactive digital outlets on the Internet, opening the door for brands to communicate...

By Richard Reeves, 14 March 2012, 0 comments. Categories: Advertising, Campaigns.

Don’t Forget to Market your Mobile App

Mobile Madness

Yes mobile apps are exciting, super exciting actually! But the reality is there are a lot of them and there are many more coming down the pipeline. Mobile apps are exactly where websites where in the mid 90′s, exploding. It is important to...

By Maciej Fita, 06 March 2012, 0 comments. Categories: Advertising.

Twitter sells old tweets to marketers - should users be worried?

There has been a lot of noise in the news about Twitter plans to expand their advertising model to mobile, but this is all very unsurprising. If anything, this distracts from a far more interesting and important development for brands using Twitter to engage with their audiences.

Twitter is offering access to its archive of billions of tweets dating back to January 2010 having recently teamed up with UK based company DataSift, giving brands the opportunity to use the data to spot shifts and trends. From sentiment...

By Sally Crimes, 05 March 2012, 0 comments. Categories: Advertising.

Upstream: Alarming consumer attitudes to excessive marketing

A new YouGov survey into the attitudes of consumers to digital advertising has revealed some alarming trends around how the explosion of digital marketing has jaded many consumers, and hinted that a shift in approach may be required by digital marketers.

Marketing Tech contributor Marco Veremis is president at UpStream, the digital response specialist that commissioned the research, and a front runner in mobile and digital advertising for over a decade. Speaking to him at

By Matt Henkes, 05 March 2012, 1 comment. Categories: Advertising, Data-driven marketing.

Twitter opens new ad platform for SMBs

Twitter has teamed up with American Express to offer a new online advertising platform for SMBs.

Launching in March, the social networking company will give $100 in free Twitter advertisements to the first 10,000 eligible small businesses.

American Express card members can also register to try out the advertising platform. Advertisers will be able to make electronic payments to the self-serve service without going through a sales team, therefore making it easier for small and medium businesses to...

By Dani Millward, 23 February 2012, 0 comments. Categories: Advertising.

Countdown to Mobile World Congress begins! #MWC12

In a week’s time mobile gurus and enthusiasts will all be flocking to the Mobile World Capital -Barcelona. For one week only, Barcelona becomes a home to Mobile World Congress (MWC) and to all of the industry’s major players, coming together to share the latest innovations on all things mobile. The mobile channel is one which continues to evolve and develop, transforming the way we connect and communicate. Every year at MWC we are witness to new exciting advancements in this space and this year...

By Marco Veremis, 20 February 2012, 0 comments. Categories: Advertising.

How to market your app effectively

We’ve seen this many times; firms invest valuable time and money in their app development, nurture their innovative idea and pour their energy into an app that they know will be revolutionary, but the market never knows about it. In fact, the market is huge, and growing rapidly, with 60,000 new apps added every month; so it can be a serious challenge to ensure your new product attracts the attention it deserves.

As the apps market approaches saturation point, getting people to notice your app can be an...

By Assaf Kolirin, 31 January 2012, 0 comments. Categories: Advertising, Advertising Technology.

@SnickersUK controversy: Innovative or just nuts?

The UK Advertising Standards Authority (ASA) is looking into a promotional Twitter campaign from Snickers to see if it breached trading standards.

The campaign prompted complaints over the brand, owned by Mars, hiring B and C list celebrities to tweet about its nutty chocolate bar. UK model Katie Price and England international footballer Rio Ferdinand were among the celebrities who took part.

Their followers were initially confused when the pair began posting a series of uncharacteristic tweets; budget...

By Matt Henkes, 27 January 2012, 0 comments. Categories: Advertising.

What to Know About Google’s New Update

Last week Google announced another algorithm update, called the “page layout algorithm update”, which will target sites that have too many ads above the fold. Users find it frustrating when they click on a search result and then have a difficult time finding the actual content. Google wants to provide its users with the best possible experience and will now be penalizing sites in which the content is not prominent on the page.

By Nick Stamoulis, 25 January 2012, 0 comments. Categories: Advertising, Organic Search, Search Marketing.

Online video advertising – a digital marketing opportunity for SMEs in 2012

Online video advertising is  one of the fastest growing areas of digital marketing, with spend on video based display advertising nearly doubling between 2010 and 2011 to £45 million.

This is hardly a surprise given  the power of video to engage audiences and increase brand recognition and sales.  And most experts predict that growth in this area will continue in 2012, with opportunities for small businesses as well as major brands. 

But for many marketers, particularly those in...

By Chris Bunyan, 17 January 2012, 0 comments. Categories: Advertising, Video & Audio Marketing.

Mobile advertising ignored by 86% of smartphone users

Around 86% of smartphone users do not like mobile advertising and choose to ignore it on their devices.

A study published by research agency YouGov has found that 40% of people in the UK own smartphones, with the percentage due to increase to 68% at the next upgrade cycle.

Despite the growing number of smartphone ownership, 79% of people find advertisements irritating when shown on the...

By Dani Millward, 21 December 2011, 0 comments. Categories: Advertising.

Seasonal Marketing – using data and insight to create campaigns that work

By Helen Taylor, Data Analyst, Experian CheetahMail

We all know about the modern phenomenon of ‘Christmas-creep’. A few years ago, Christmas lasted a fortnight; but today -judging by when the decorations appear - it begins at some point in August.  If you haven’t started your Christmas marketing campaigns yet, don’t worry, there is still time. But to ensure maximum returns on their marketing campaigns, marketers need to act fast and use the data and intelligence...

By Matt Henkes, 25 November 2011, 0 comments. Categories: Advertising, Data-driven marketing, E-Commerce, Email marketing.

Why marketing technology must make technical sense

Whether consumers are up to speed on technology or not, they all need to understand and react to marketing messages in order to buy goods or services, writes Richard Stephens, managing director, DirectionGroup. Getting the right reaction is key to the success of any marketing proposal and yet brands still lead and dominate their communications with ‘tech speak’, or in old marketing terms, they sell attributes rather than benefits.

Digital marketing provides brands with abundant data on each...

By contributor, 09 November 2011, 0 comments. Categories: Advertising, Campaigns.

How 1 Tweet Saved A Bookstore

Twitter Success Story Video

Listen up folks, social media is important especially when it comes from the heart. There have been many success stories with Twitter over the years and that is primarily because the site really works when you use it for its intended purpose.

In this new...

By Maciej Fita, 02 November 2011, 0 comments. Categories: Advertising, Social Media Marketing.

Direction Group: Finding the right marketing angle

Ever found yourself wracking your brains over a fresh new angle with which to promote something? How do you take a dry B2B product and spin it into an innovative brand message that not only communicates the product benefits, but grabs attention and sticks in the mind?

When the award-winning full-service agency Direction Group was approached by Plantronics, the communication technology specialist, it was exactly the quandary they found themselves facing; how do you make voice conferencing technology sexy and...

By Matt Henkes, 24 October 2011, 0 comments. Categories: Advertising, Advertising Technology.