Who will nail Social TV? #SMWF
The integration of social media into TV has not yet hit the nail on the head, according to Dan Patton, VP of digital media at MTV UK & Ireland.
Looking at how TV audiences can be bolstered using social media at #SMWF yesterday, Patton said we were yet to see a service that had tied the two together in a truly effective, innovative way.
Emma Marlow, Director of New Media, IMImobile said that trying to drive engagement through social media represented a huge...