How to harness the latest display ad technology

The online advertising market in Europe has risen to a total value of €20.9 billion annually with a year-on-year growth of 14.5 per cent[1]. It’s growing fast, but it could be growing faster. All of us in the online display advertising industry will tell you the same; as innovation within display continues to evolve at such a rate of...

By Gustav Mellentin, 09 July 2012, 0 comments. Categories: Advertising, Programmatic.

Email: where knowledge goes to die?

I am no DIY professional; in fact I am the opposite.

The other day I found myself tring to rewire a household plug using a kitchen knife as a screwdriver. Half the problem with my DIY skills is that I don’t have the right tools to do the job so I end up ‘making a plan’ to get the job done.

In much the same way, I have begun to recognise that in business we often are found making a plan with tools that are not...

By Mike Saunders, 03 July 2012, 0 comments. Categories: Advertising, Email marketing.

Email newsletters: the secret to knowing your customers

Email newsletters are a useful sales tool, but are highly underutilised as a way of creating conversations. Sending out a regular newsletter is a wonderful way to send information to customers, but communication is a two way street.

Collecting information at sign up isn’t the only way to obtain valuable information from customers; there are several other methods to glean wonderful customer insights from newsletters.

Imagine Every Newsletter is a Test

Sending the same newsletter to the entire contact...

By Tara Hornor, 21 June 2012, 0 comments. Categories: Advertising, Email marketing.

Is a paid blog review worth it?

I’m on the fence about paid blog reviews. I think one every now and again is a great way to get valuable inbound links, generate new visitors to your site, build your online brand presence and more, but you have to be careful to not rely too heavily on paid reviews.

If you are thinking about paying for a blog review, it’s important that you pick a blog that will actually help your brand.

Here are five things to look at when considering a paid blog review:

By Nick Stamoulis, 06 June 2012, 0 comments. Categories: Advertising, Content Marketing.

Amazing Getty Images short marketing film

Running a Digital Marketing Agency puts me in front of stock photography websites on a fairly often basis and a lot of the time when I can’t find something on iStock I’m not too sure which one to turn to next. Well, Getty Images have launched an awesome marketing video which will put them on my list next time I’m looking for some photographs.

Have a watch:

Let’s wait and see if the other stock photography houses will catch on and launch their own campaigns to try and stay ahead...

By imod.co.za, 29 May 2012, 0 comments. Categories: Advertising, Campaigns, Video & Audio Marketing.

Facebook IPO: Opportunities for brands and marketers

With Facebook’s highly anticipated IPO announced on Friday, the press has been covering all kinds of depressing opinions from sceptics, pessimists, and suit-wearing Wall Street executives. Yes, it’s important to play devil’s advocate and look at the Facebook IPO from all sides, but don’t let the tidal wave of doom saying drown out the obvious: Facebook has a lot of trump cards left to play.

Financial analysts, the media and venture capital investors are poking holes in the Facebook...

By Webtrends, 23 May 2012, 0 comments. Categories: Advertising, Commerce, Social Media Marketing.

Pinterest's monetisation challenges and advantages

Pinterest faces the monetisation challenges that other social platforms encounter. Unlike Facebook’s robust set of traditional demographic and interest information, Pinterest has a collection of artefacts that may have different levels of identification.

When you pin something, the enterprise may know about that product but other enterprises may know nothing, creating a real profiling challenge.

Media dollars follow eyeballs, but they need to understand who those eyeballs belong to and what they view to...

By Gary Angel, 22 May 2012, 0 comments. Categories: Advertising, Campaigns, Social Media Marketing.

GM reassesses marketing campaign after dropping Facebook ads

General Motors has announced it is to stop advertising on Facebook after claiming their current social media marketing campaign is not influencing potential customers.

Earlier this week the global manufacturer posted a survey on its official Facebook page asking for “ways to improve our Facebook community”.

This move adds fresh fuel to the debate of social media advertising: does it actually pay off? Not according to General Motors, it appears.

GM spends...

By James Bourne, 16 May 2012, 0 comments. Categories: Advertising, Campaigns, Social Media Marketing.

Caffrey’s and Spotify’s partnership to draw in younger drinkers

Caffrey’s is hoping to “attract a lost generation of smooth ale drinkers” in a digital marketing campaign with Spotify, it has been announced.In what may appear to be two unlikely bedfellows, the Irish ale brand, headed by Molson Coors Brewery, has created four exclusive radio shows only available on the digital music service in an attempt to modernise the company image. This is the final piece of the £1 million jigsaw of Caffrey’s redesign. A print campaign was launched in last month, which included adverts in several national newspapers and magazines, as well as a...

By James Bourne, 09 May 2012, 0 comments. Categories: Advertising, Campaigns, Social Media Marketing.

Google changes AdWords ad rotation: Not for the better

Yesterday on the Inside AdWords blog, Google announced a new change to AdWords and the way adverts are rotated.

Advertisers have the option to rotate adverts in three ways. Optimise for Clicks, Optimise for Conversions or Even Rotation. We always test adverts on the Even Rotation setting as it allows you to split test your adverts and find out what copy works.

Over time, this can...

By Gareth Morgan, 02 May 2012, 0 comments. Categories: Advertising, Data-driven marketing, Organic Search, Search Marketing.

Are consumers more engaged by 'contextual' smart-TV ads?

Contextual, interactive ads delivered through connected TVs produce improved levels of brand association and favourability, according to new research involving a number of leading brands’ smart TV campaigns.

The UK study, carried out by Decipher Research on behalf of  the digital entertainment specialist Rovi, found that TV viewers exposed to ad placement on their smart TV noticed them 68% of the time, with a third actually clicking through to further ad...

By Matt Henkes, 26 April 2012, 0 comments. Categories: Advertising.

Tumblr launches paid adverts for businesses

Tumblr has announced it will introduce paid advertisements for brands and businesses.

The blogging platform will sell branded blog posts under its existing ‘Radar’ function.

The tool currently showcases the most popular blog posts on the website, but will also feature the paid adverts.

Tumblr already has branded blogs, including IMB and EMI Music, but this is the first time the platform has offered a way to get content promoted.

Tumblr’s founder, David Karp, announced the new service during...

By Dani Millward, 19 April 2012, 0 comments. Categories: Advertising, Campaigns, Content Marketing.

Push versus Pull Marketing: Is Your Company Using Both Strategies?

This is a guest post by Amanda DiSilvestro of Business.com

Lately the buzz seems to be surrounding the term “pull marketing.” Because this term is becoming so popular, the term “push” marketing has also been brought to the surface. Push marketing is supposedly an approach that most marketing departments have been using in the past, while pull marketing is the latest and greatest. If you don’t know whether you are pushing or pulling your customers, consider some of the major differences...

By Nick Stamoulis, 12 April 2012, 0 comments. Categories: Advertising, Content Marketing, Social Media Marketing.

The 10 Worst Marketing Campaigns in History!

Marketing is as much an intuition as it is a science. While research, data and technology drive successful marketing campaigns these days, the most memorable campaigns are those that rely more on intuition. A data driven campaign is smart business and mitigates risk, but an intuitive campaign often stands a better chance of being memorable and setting a new standard. However...it also stands a better chance of ruining careers and making a brand an industry laughingstock. While everyone has their own favorites, below are my picks for the 10 WORST marketing campaigns of all time.  10.Tom Ford Vaginal Fragrance Ad "Taking a page from Calvin Klein’s book, the fragrance line from Tom Ford decided to screw subtlety and launch a 2007 campaign that consisted solely of a woman with her legs spread wide, the only thing separating you from her special place being a bottle of their scent. Not sure what the message is, but the first thing that occurs to us is, 'This fragrance smells exactly like what it is covering up.'"1Sorry, I don't even feel comfortable showing the image used in this print campaign.  I have a young child.9. 7-Up Suggesting Feeding Babies the Soft Drink instead of Milk

By Brendan Hurley, 10 April 2012, 1 comment. Categories: Advertising, Campaigns.