Twitter helps your marketing with “Lead Generation” Cards

Just over a month ago, DeveloperTech wrote about Twitter updating its expandable “Cards” to include apps, products, and photo galleries. In a blog post; Twitter has announced “Lead Generation” cards to further help with your digital marketing.

If you’re unaware of how the cards work, they’re currently...

By Ryan Daws, 22 May 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns, Social Media Marketing.

Marketing the intangible: Why some tech stories are born smart

How do you market something that your consumer can’t touch, taste, or smell? This is the question that tech marketers have to answer daily.

The most successful do it by creating a story that stars their customers in the role of the hero. As a tech marketer, if you learn the principles of better storytelling, you can transport your potential clients “magically” into the world of your technology and share an experience with them — all through a story.

By Lisa Calhoun, 22 May 2013, 0 comments. Categories: Advertising, Branding, E-Commerce.

How brands can maximise the effectiveness of their mobile ad spend

The recent IAB report that mobile advertising spend has more than doubled is amazing news for marketers. Money talks, and the creative and commercial potential that follows this level of recognition at the highest level is enormously exciting.

However, brands should be wary of allowing disconnect to grow between their mobile advertising investment and mobile relationship management investment.

Mobile advertising is a fantastic way to...

By Adhish Kulkarni, 17 May 2013, 0 comments. Categories: Advertising, Campaigns, Publishing.

Facebook and Twitter: Which is best for business?

Facebook and Twitter have both become integral parts of many web users’ digital lives, whether they are accessed on the best ultrabook or the humble office PC, or even on smartphones and tablets. Consequently, both social media sites are also vital in a business context, offering companies the opportunity to reach millions of potential customers. Each however has particular strengths and weaknesses, and therefore needs to be used differently to help generate profits.

A straight...

By Shalabh Pandey, 13 May 2013, 0 comments. Categories: Advertising, Social Media Marketing.

Monolith collects digital analytics for the real-world

Certain times technology advances in a way which can briefly shock you, before you step-back and realise this is the future. ‘Monolith’ – a hardware device which tracks your “real life” engagement from users and customers, categorising by various criteria such as gender and age, is a perfect example of one of these technologies.

The hardware side of Monolith is actually just a Microsoft Kinect housed in the company’s own grey, subtle casing – a design most likely...

By Ryan Daws, 26 April 2013, 0 comments. Categories: Advertising, Campaigns, Commerce, Data-driven marketing.

Mobile advertising: Analysing paid search on smartphones and tablets

The popularity of smartphones and tablets has rapidly increased over the past few years, and this huge change in how people are using – and searching – the internet has forced businesses to improve and adapt their marketing strategies. Those companies who ignore the potential of mobile platforms for their business could end up losing a lot of their customers as they flock to other firms who can offer them what they want, when they want it – which, with mobiles and tablets, is all the time. Customers even...

By Ampheon, 10 April 2013, 0 comments. Categories: Advertising, Search Marketing.

How Twitter is changing the face of brand advertising #SMWF

It’s difficult to underestimate Twitter’s importance in transforming the social space. But how is Twitter maturing, and how else is the micro blogger’s influence being seen?

Speaking at Social Media World Forum Bruce Daisley, Twitter UK sales director, explained that TV and advertising also benefits.

Given that the half-life of a tweet is between six and seven minutes, the key emphasis is on real-time changes, and as a result, it’s forcing brands to change...

By James Bourne, 19 March 2013, 0 comments. Categories: Advertising, Campaigns, Social Media Marketing.

The evolution of media - how things have changed

The nature of our relationship - as consumers - with media has fundamentally changed in the last 20 years, particularly in the last five.

As consumers of media in the UK, we were used to schedules and editorial.  Our ‘right to reply’ was limited to the letters pages of a newspaper, the occasional phone-in on a radio show and ten minutes on BBC 1 once a week, welcoming our ‘Points of View’.  In 2008, the US Presidential views of Twitter users were reported on TV; in 2012, The...

By Dave Katz, 14 March 2013, 0 comments. Categories: Advertising, Social Media Marketing.

Marketers must allow agencies to be creative

According to leading advertising executives, marketers and agencies need to work together in a better way to allow more time for campaigns to be creative, rather than over-relying on research and targeting data.
This thought came out of an event recently in London where concerns about marketers impeding creativity when there were budget and deadline constraints where raised.
The discussion was based on the concept that what’s often lost in the process with most ads is that they are overanalysed and...

By Gareth Crew, 28 February 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns.

Facebook ads: Why they’re essential to growing a Facebook audience

Guest blog by Aaron Thuringer Social media and marketing professional

Life is about simple truths. Here is one for you: it’s hard to grow a Facebook audience.

We all like those Facebook pages. Those pages that have millions of “likes,” whose posts get thousands of “likes” and hundreds of comments a day, those posts that get shared all over Facebook. Here’s an example from George Takei’s Facebook page:

By CX, 21 February 2013, 0 comments. Categories: Advertising.

If you control the ads, you control the brand

There’s nothing better than sitting on the train, and playing with your phone by flicking birds against pigs in a series of ever increasing complexity. What can sometimes be annoying though is not the pigs laughing at you as you fail the task, but the pop up of the ads throughout the game that bear no resemblance or link to the game and just damages your user experience.
Well Rovio, the makers of Angry Birds, agrees with you and have created an in-house advertising division, with the ultimate aim of...

By Gareth Crew, 19 February 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns.

One-to-one Real Time personalisation, right here, right now

Relevance is a word much used in marketing circles, dare I say overly so in recent years. The message which is of relevance, engaging and effective will truly resonate with readers as opposed to those that are generic and un-targeted.

The value of relevant messaging is not rocket science and neither is the actual execution of one-to-one real-time personalisation. Yet there is still confusion surrounding how real-time but relevant messages can be delivered to individuals.

The main necessity when it comes to...

By Jennigay Coetzer, 14 February 2013, 0 comments. Categories: Advertising, Data-driven marketing, Data Science.

Super Bowl commercial wrap 2013: Extending reach via social and search

Posted by Dan Malachowski, Senior Strategist, Strategy & Analytics

This year, the big moment for many Super Bowl advertisers wasn’t when their ads actually aired during the game.  It was the days leading up to the game, where advertisers generated massive engagement on YouTube and Twitter.  This post illustrates how brands spurred this pre-game buzz, inspiring participants to view and share commercials.  It also highlights how Super Bowl advertisers did (and didn’t) extend the reach of...

By Performics, 05 February 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns.

Advertising: Digital is dead – long live digital

By Shrikant Latkar, VP of Marketing, InMobi

The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. The latter is highly targeted, results in a higher percentage of conversions, is far more cost effective, and hence offers higher return on investment.

Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience. The $80 billion digital advertising...

By InMobi Blog, 23 January 2013, 0 comments. Categories: Advertising.