Online advertising: A history from 1993 to the present day [infographic]

It’s been 20 years this month since the first online advert was sold – and, like a lot of technological journeys, it’s a fascinating look at how far we’ve come.

Anyone who wants to remember what public opinion was of the World Wide Web and the Internet back in 1993 need look no further than this documentary piece which spoke of “the growing phenomenon of Internet”.

Yet it’s an interesting yarn as to how it came about. The first...

By James Bourne, 11 September 2013, 0 comments. Categories: Advertising.

Dunkin’ Donuts and Trident Gum launch first TV ads directly from Vine

It can only take a moment to make a first impression – so in theory for some advertising spots, the snappier the better.

Step forward Dunkin’ Donuts and Trident Gum. The two companies have both in the past day debuted adverts made entirely from Vine, the six second Twitter video tool.

The two companies patently had different methods of achieving this goal. Dunkin’ Donuts went for the stopmotion route, whilst Trident enlisted the help of Vine superusers Nicholas Megalis and Rudy Mancuso.

Yet...

By James Bourne, 10 September 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns, Video & Audio Marketing.

An example of advertising you just can’t ignore

On Friday, a very strange green car sped past me as I crossed the Umgeni River.  I was fascinated and needed a better view.

Now isn’t that the ideal response to an ad?  This road is notorious for speed traps, so I wasn’t going to chase after it, but for once, I hoped for a red robot so I could catch up take another look.  Happily the robots obliged, and I whipped out my cell phone to take a photo.

By Ann Druce, 02 September 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns.

Microsoft changes digital marketing strategy for Windows and Surface

To say it’s been troubling times at Redmond over the past few months would be an understatement. Yet Microsoft will hope to turn things around, with the help of marketing agency Razorfish.

As reported by Ad Age Razorfish, which already covers digital consumer marketing for Xbox and Bing, will expand its portfolio to include Surface and Windows.

Amidst the various announcements made by Microsoft at its Gamescom keynote earlier today –...

By James Bourne, 20 August 2013, 0 comments. Categories: Advertising, Advertising Technology, Branding, Campaigns, Commerce.

Bebo relaunch: How to resurrect a failing social brand

MarketingTech speaks to the new CEO of Bebo, Shaan Puri, on the company’s sudden relaunch, its comeback video, and the plans going forward from here

Remember Bebo? For those of a certain age – this author included – it evokes memories of the mid 2000s, and adolescent social networking before the indomitable rise of Facebook.

The company lost a vast amount of marketshare leading to AOL selling up in 2010 having cost then-CEO Randy Falco his job, but now it’s back – as a mobile...

Analysing the success of Marmite’s viral ad campaign

Given that Britain is purportedly such a nation of animal lovers, the PR and marketing teams at Unilever knew they had dynamite on their hands once their latest ad campaign, ‘End Marmite Neglect’, was broadcast at the beginning of this week.

And it’s safe to say the responses came from both ends of the scale.

For non-UK readers the food product, with its famous ‘you either love it or hate it’ tagline, released an ad campaign spoofing animal rescue units by rescuing...

By James Bourne, 08 August 2013, 1 comment. Categories: Advertising, Advertising Technology, Campaigns, Video & Audio Marketing.

Don't spend time worrying about leads

I hear this a lot from many VPs of Marketing: “My biggest problem is leads. And my next biggest problem is leads. And the biggest problem after that is leads.”

This issue dominates every conversation the VP of Marketing has with the VP of Sales. 

An important part of the marketing mix is to help the VP of Marketing address this issue by helping him provide the sales organization with leads. However, an exclusive focus on leads is a mistake.

Certainly, one of the VP of Marketing’s...

By Glenn Gow, 12 July 2013, 0 comments. Categories: Advertising, Branding, Commerce, Social Media Marketing.

From targeting to conversation: When big data really gets valuable

We know Big Data presents terrific potential for marketing.  Current thinking, however, may be holding brands back from enjoying its true potential.

As in Matt Assay’s recent piece for Marketing Tech, we’re urged to use tracking and Big Data analytics for targeting and optimisation.  But actually, the biggest opportunity lies beyond targeted advertising. It lies in Big Data-powered conversations, between the customer and...

By William Corke, 08 July 2013, 0 comments. Categories: Advertising, Data-driven marketing.

Responsive advertising: The breakthrough the industry has been waiting for

Cameron Hulett, EMEA Executive Director, Undertone

Multi-screen content has exploded, with more than 30 million smartphones and nearly 10 million tablets in the UK generating a third of the total online traffic. However, even with statistics like these, brands and publishers are still struggling to make digital ads cost-efficient across the plethora of screens, formats and sites.

According to eMarketer, mobile advertising spend in the UK is expected to reach almost £1bn this year. While that is up by 90...

By Cameron Hulett, 04 July 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns, E-Commerce.

Trade Show displays go digital for increased engagement

Trade shows have been around for a long time, and are still widely used by many enterprises for marketing, lead generation and general brand awareness. You can measure the number of leads you’ve generated from a trade show, and even track how many of those leads converted—but that takes a lot of time and effort. What if there was a way to make your display more interactive for increased engagement and enhanced analytics?

Interactive Display Elements Increase Engagement

You can stick to the...

By Mike Weimar, 04 July 2013, 0 comments. Categories: Advertising, Advertising Technology, Branding, Campaigns, Commerce.

Is Social Media putting extra strain on marketers?

Where most of us think of social media as a way of easily reaching out to friends and family, for marketers, it’s a powerful tool for engaging new audiences. A report from marketing production services firm Charterhouse however, shows extra strain being put on departments.

In fact, two thirds of marketers agree that this new generation of marketing channels such as social media has created more work for their department.

Most of the pressure appears to be from increased expectation; due to the new reach...

By Ryan Daws, 02 July 2013, 0 comments. Categories: Advertising, Campaigns, Commerce, Social Media Marketing.

Technical know-how an essential element in online marketing

Be a Little Technical

When the online marketing industry was in its infancy, success came from simple link building campaigns for SEO. Today, that is just a little bit of what you need, to thrive. Technical know-how is now the most valuable thing in the industry, and it does not come easily. The industry is now diverse, and many factors influence success on all scales. Anyone with aspirations of succeeding as an online marketer now needs to embrace the following tools and features as well as understand their significance.

Data and Tracking Tools

Data is playing a huge role in determining...

By Maciej Fita, 27 June 2013, 0 comments. Categories: Advertising, Campaigns, Organic Search, Social Media Marketing.

Microsoft tries to gain back Windows 8 ad trust with Ad Pano

Nearly two months ago I’d written an article on our sister site DeveloperTech how Windows 8 developers were not being paid for their in-app advertisements, and how it was affecting their finances. Now Microsoft could be trying to restore trust and rival Apple’s “iAds” with Ad Pano.

The platform which enables this new interactive advertising is even reminiscent of the iAd platform, but available on any screen where...

By Ryan Daws, 24 June 2013, 0 comments. Categories: Advertising, Campaigns, Commerce, Gamification, Social Media Marketing.

Google Glass is “the next iPhone” says analyst, prime for marketing?

Wearable computing has taken headlines by storm recently; from wrist-based such as the Kickstarter-success Pebble, to those sitting on your nose like Google’s Glass. Amid concerns and “fashion” issues; many wondered whether these devices would take off, alongside privacy concerns.

Well it looks like it will, it looks like it will be big, and due to the popularity we’re left thinking how it could be great for some innovative marketing.

According to a new report by...

By Ryan Daws, 21 June 2013, 1 comment. Categories: Advertising, Commerce, Search Marketing.

Facebook tops one million active advertisers

Facebook has announced on its company blog that it has surpassed one million active advertisers on the social network.

This appears an excellent announcement to make hot on the heels of the social giant’s IPO first anniversary, with 1.2 billion connections noted between people and local businesses in the EU.

Whatever you think of Facebook ads, be it from the end user or the company’s perspective, it’s clear that they certainly are working and represent good value for...

By James Bourne, 20 June 2013, 0 comments. Categories: Advertising, Social Media Marketing.

Real time bidding mobile ad spend up 275% says Adform

These days, just putting up an advert and expecting it to do the business and bring the clicks in isn’t enough. From rich media to cost per action and real time bidding (RTB), these more innovative advertising methods continue to fragment the marketplace.

And according to Adform’s latest RTB report, the amount spent on real time bidding advertising solutions went up to an all time high. This is particularly impressive given the traditional post Christmas slump of January and February, with March...

By James Bourne, 14 June 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns, Programmatic.

Microsoft rewarding users for watching TV? Count me in!

From Microsoft’s initial introduction of the Xbox 360, the team wished to be the “360 [degree] entertainment hub for your home.”

This vision far succeeded where others fell short; taking a vast library of content services and mixing them with incredible games.

Alongside this version of the best-selling console came an “achievements” feature, the undisputed way of bragging to friends of your accomplishments and spurring them to do better.

For Xbox One, the next-generation, Xbox...

By Ryan Daws, 13 June 2013, 0 comments. Categories: Advertising, Campaigns, Commerce, Gamification, Video & Audio Marketing.

It's hard to swallow Pepsi’s latest video

Remember when Pepsi was the cool brand, pushing stodgy Coke’s buttons like a newly pierced college freshman coming home for Christmas? (Okay, that was a stretch, but you get it.) That seems laughable these days, as Coke produces some of the most entertaining product-as-theatre on the Internet, and Pepsi… well, not so much.

The IDEA behind Pepsi’s most recent attempt at soda pop culture, though technologically sound, is as lame as the video execution. At a Beyoncé concert, a vending machine...

Was AT&T's ad campaign a howling success or barking mad?

Do you speak werewolf? If you are familiar with the recent AT&T “It’s Not Complicated” commercials, then it’s possible that you just might.

And although they may seem a little off the wall, we are not the only ones that happen to think they’re genius.

The commercials focus on a group of children having a “which is better?” conversation with an adult. The questions asked of the children...

By Alastair Turner, 29 May 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns.

Google’s advertising under fire by FTC

It’s not the first time Google has come under scrutiny by the FTC, but this time it’s whether the world’s favourite search engine is using its advertising platform to harm the competition.

“With great power, comes great responsibility” is a quote which comes to mind when speaking about a giant like Google, and I’m not sure Spiderman would approve of how Google is handling its responsibility to provide fair ground for advertising.

According to

By Ryan Daws, 24 May 2013, 0 comments. Categories: Advertising, Branding, Campaigns, Commerce, Search Marketing.