The advertising revolution will not only be televised - it'll be on mobile too
There’s never been a more difficult time for brands to try and communicate with their audience.
Indeed, it’s easy to forget that, as recently as twenty years ago, the world of advertising was a very different place. Options for advertisers were once restricted to running expensive ad placements in newspapers or magazines, broadcast media like the TV or radio, or outdoor billboards, in hopes of reaching a mostly captive audience.
By comparison, today’s audiences engage with so many different...