100 ways to create a great ad: Playing with the logo
Friends – Courtesy of 4Creative
It’s sometimes possible to crack a brief with just a minor alteration to a logo.
In the UK, the last ever episode of the sitcom Friends ran on a Friday. The poster rearranged the show’s logo to read, ‘ENDS FRI’. Hats off to the creatives for spotting that one.
The McDonald’s ‘golden arches’ logo has a simplicity that’s allowed it to be used as a visual simile for things such as mustard on a hotdog and the string of a...