Location is the most valued data for most marketers
Marketers have been hoovering up as much data about their customers as they can over the last few years. Increasingly though, the idea that it is the quality not the quantity of data that is important.
The rush to collect as much data as possible actually led to a lot of paralysis among organisations who suddenly couldn’t decide on the right area of focus.
Clearly all data is not created equal, so what is at the top of the priority pile for agencies and brands?
New York-based consumer behaviour and insights company...