Salesforce and Oracle show off more AI-flavoured goodies around service and finance respectively

Salesforce and Oracle have been wiggling their proverbial tails and showing off a bit of plumage in an attempt to woo potential customers with their latest AI-flavoured offerings.

Salesforce has announced an extension to its Service Cloud Einstein AI product set. New use cases include reply recommendations, using natural language processing to suggest the best responses to agents over chat and messaging, article recommendations,...

By James Bourne, 19 March 2019, 0 comments. Categories: Automation, Customer Experience, Data-driven marketing.

The 2019 data outlook sees spending rocket and multi-channel key amid regulatory concerns

Data spending continues to go up - but getting fresh, gleaming, actionable insights remains a challenge. According to a new survey published by the Interactive Advertising Bureau (IAB), organisations are looking to multi-channel to create those harmonious experiences users will love.

The study, which polled 105 professionals focused across marketing service providers, developers and publishers, found cross-channel campaign measurement and attribution - cited by 57.3% of those polled - was a top priority, as...

By James Bourne, 12 March 2019, 1 comment. Categories: Advertising, Branding, Data-driven marketing, Programmatic, Web Analytics.

Barclays: Agencies need to evolve as digital marketing spend rises – but don’t get too close to the behemoths

Digital advertising spend in the UK is set to beat £15 billion in 2019 – but we’ll still have to wait a while before commercial applications of machine learning and augmented reality (AR) will seriously bolster the figures.

That’s the primary finding from Barclays in its latest report. Titled ‘Adtech ascendancy: The next wave of digitalisation in marketing’, the study focused on various...

By James Bourne, 05 March 2019, 0 comments. Categories: Advertising, Advertising Technology, Automation, Data-driven marketing.

Why content creation is nearing a tipping point – and what you can do about it

Content creation is nearing a point where a machine-first approach is becoming a reality. This is largely due to the fact that going global has never been more important for companies, yet despite the opportunity that comes with accessing untapped markets and driving exposure in unchartered territories, expansion overseas is not without its challenges.

Deloitte Private recently launched its first

By Peggy Chen, 01 March 2019, 0 comments. Categories: Automation, Content Marketing, Data-driven marketing.

AI and automation in marketing: The role for knowledge management

In 2018, companies invested in chatbots and self-service technologies to help their helpdesks manage the volume of customer requests they were experiencing – according to research by Forrester, 46 per cent of enterprises were investing in AI for sales and marketing, followed by 40 per cent for their customer service teams. However, these investments were typically aimed at filled specific gaps in the customer interaction, rather than being part of wider strategies...

By Simon Johnson, 28 February 2019, 0 comments. Categories: Attribution, Customer Experience, Data-driven marketing.

The benefits of aligning your business around the customer engagement life cycle

Your customers are engaging with you in every possible way — through social media, by email, in person, and even through online reviews. But just because a customer is trying to interact with you doesn’t mean you’re connecting with her in the way she'd prefer. For example, while over 50% of customers expect companies to reply to their online reviews within...

By Severine Griziaux, 21 February 2019, 1 comment. Categories: Case Studies, Customer Experience, Data-driven marketing.

Mobile marketers seeing ‘significant’ gains in data initiatives and investments

If you’re a mobile marketer and not putting a laser focus on data-driven campaigns, then where have you been? According to new figures from marketing platform YouAppi, almost all mobile marketers have increased focus and investment on data over the past five years – with the vast majority seeing improvements as a result.

The study, which polled more than 500 global in-house and agency marketers, found an...

By James Bourne, 19 February 2019, 0 comments. Categories: Data-driven marketing, Mobile Marketing.

Predict the future then act upon it: 10 ways AI is transforming sales

In the world of commerce, AI has grown to become a useful and vital tool. One area of business where AI is having the most immediate effect is sales. Traditionally a skillset that relies on human interaction and persuasion, it is being gradually transformed by technology. According to the 2018 State of Sales Report, by Salesforce, UK sales leaders anticipate AI adoption in their industry to grow by 155% by 2020. But how exactly is AI transforming sales?

By James Isilay, 18 February 2019, 0 comments. Categories: Automation, Best Practice, Data-driven marketing.

Effective email marketing for millennials: How to make the most of the opportunity

Millennials are a top priority for marketing teams. Their long-term spending potential makes them a valuable target, with World Data Lab revealing that global millennial spending power is set to overtake its preceding generation X by 2020. It’s subsequently unsurprising that marketers are recognising the importance of catching...

By Guy Hanson, 14 February 2019, 0 comments. Categories: Automation, Data-driven marketing, Email marketing.

How to choose the best martech solution for your business: A guide

The martech buying process is often a long and complex one, especially for enterprises with large deployment needs. It’s not a decision taken lightly - and key decision makers will go through huge amounts of research, sit through numerous demos, and run various test drives before making the best possible choice.

This article talks about the factors that business need to consider when choosing between different...

By Jason Lark, 13 February 2019, 0 comments. Categories: Advertising Technology, Best Practice, Branding, Data-driven marketing.

Hootsuite notes continued social rise amid fake news fears as Facebook stays on top

The yearly Hootsuite digital report has hit the stands again – and has found social media use continues to climb amid the issues of fake news and privacy fears.

The report, which clocks in at 200 pages for the global edition, shows an uptick across the board in terms of social and digital growth. Active social media users went up 9% year on year to almost 3.5 billion globally, while mobile social media users went up 10% to 3.25...

By James Bourne, 31 January 2019, 0 comments. Categories: Data-driven marketing, Social Media Marketing.

The SEO/data analyst hybrid: Why you should advocate for data-driven decision making in a content-driven field

The digital landscape is continually evolving—and the major search engines regularly roll out new algorithm updates—so SEO specialists have learned to stay flexible and reactive. As the industry inches closer and closer to relying on comprehensive machine learning, data points, SEO professionals must again evolve with the times. Content was king—and in some sense, it still is—but more and more SEO professionals see the writing on the wall and are...

By William Kammer, 30 January 2019, 0 comments. Categories: Data-driven marketing, Data Science, Search Marketing.

How businesses can enhance the customer experience through digital to stay ahead of the curve

Retail has witnessed significant change in recent years as the overlap between online and in-store continues to blur. The competition has intensified as technology has created new opportunities for innovators and the overall retail landscape is now more unpredictable than ever before.

Consumers drive the charge behind technological innovation in the British retail sector; indeed, according to the ONS, the average weekly...

By Anshuman Singh, 28 January 2019, 0 comments. Categories: Customer Experience, Data-driven marketing, Personalised Marketing.

Why internal communications needs to be at the centre of digital transformation

If you sometimes wonder what your communications team actually does, apart from sharing corporate news, earnings announcements and dealing with the odd crisis you may want to think again. Often viewed as the dark horse of the business, internal communications and these wizards with words have the ability to transform your organisation and employee engagement for the better.

It’s no surprise...

By Cyrus Gilbert-Rolfe, 21 January 2019, 1 comment. Categories: Best Practice, Data-driven marketing, Social Media Marketing.

Data strategies: Fix it, don’t stitch it

The quality of (big) data has for a long time been a crux for CMOs. Instead of creating a true view that positions their brand to make sound decisions, CMOs are having to "stitch together" their data from different sources. They’re creating data Frankenstein monsters from different warehouses, assembling disparate findings, and failing to optimise decisions around the...

By Florian Gramshammer, 14 January 2019, 0 comments. Categories: Advertising, Data-driven marketing, Data Science, Email marketing.

The best of MarketingTech in 2018 – and what 2019 has in store for digital marketing

2018 has certainly been an interesting year both for the digital marketing industry and those at the front line. The exciting part – or terrifying, depending on where you stand – is that it is only going to get bigger, with WARC estimating in September that martech spend was at $100 billion globally.

Here, we take a...

What to expect from the advertising industry in 2019: Contextual, converged, and more

With 2019 already underway, we’ve wrapped up what’s been a transformative year for adland. Technology continues to develop at the speed of light, while significant policy changes have earned our industry a spot in the media limelight – not to mention the business break ups and make ups as the market continues to consolidate.

There’s no doubt that 2019 will come with its own raft of trends – here’s what...

By Oli Knight, 02 January 2019, 0 comments. Categories: Advertising Technology, Data-driven marketing, E-Commerce.