Thought your LinkedIn profile was original? Think again...
By Amy@BubbleJobsHere at Bubble we’re always banging on about how important your LinkedIn profile is. A bit like your online CV, your LinkedIn profile is one of the first things an employer will take a look at when they get your application, particularly if you’re looking for a job in the digital sector, so needless to say it’s pretty essential.
What’s that? You’ve been taking our advice and got your LinkedIn profile looking all ship-shape and dandy? Well we’ve got some bad news for...
How to learn from the best – without copying them!
One of the best ways to develop your business, is to learn from what already works. Just as learning what not to do helps us avoid making dangerous mistakes, learning from what works helps us create real value.
It’s not about copying
What is the difference between a CV and your LinkedIn profile?
What's the difference between a CV and your LinkedIn profile?
Usually your resumé or curriculum vitae (CV) wouldn’t be more than two pages and might only be viewed by potential employers that you’ve specifically sent it to. A LinkedIn profile however can be as long as you want and it’s in the public eye for everyone and/or anyone to see.
LinkedIn profiles are used primarily for networking, whereas resumés are used to land employment. LinkedIn profiles have headshots, whereas...
How much is inertia costing you and your business?
Today’s post is about the cost to small business owners of inertia.
I’m referring to those things we know we ‘should’ be doing for our businesses, but decide for whatever reason to keep putting off.
Dentists know all about the cost of inertia
Ask a dentist what happens if someone gets a cracked tooth and decides to leave it, rather than going...
Unleash the power of word-of-mouth advertising
What every business owner needs to know about respect
Today, I’d like to share a simple, yet powerful idea with you from the 1936 classic book; How to win friends and influence people.
The book’s author, Dale Carnegie, said; ‘Show respect for the other person’s opinion. Never say, “you’re wrong!” to them.’
You’re right and they may be too!
If we fully believe that our opinion is correct, we need to be mindful that it is still just...
5 reasons your global website is a flop
Your company’s website is one of the most important aspects of your global brand. It’s what you sell, what you provide, and what you know.
And, most importantly, what you are - all pressed into a few pages. Some master it in one language, but what about two languages? Or even ten languages?
While working with companies to roll out their global website, there are a lot of localisation best practices, common advice and guidance we tend to share - including what you DON’T want to do if...
Are you missing out on this free, powerful marketing asset?
What kind of atmosphere do you present to prospective clients?
One of the keys to effective marketing is that people need to feel comfortable about approaching you. They need to feel that you will warmly welcome them if they visit you or email / call you.
This means the personality you project through your marketing in general and your...
Beware tweets which go unanswered, says Gartner
It’s good practice to respond to all requests and enquiries via social media channels of course, but according to analysts Gartner not replying to tweets and Facebook messages could be more costly than you think.
According to Gartner, “for organisations that use social media to promote their products, responding to enquiries via social media channels will be the new minimum level of response expected”.
Further, Gartner forecast that refusing to communicate by social media could be as harmful...
Social media: don't jump on sensitive #hashtags
However tempting it may be to give your tweet an extra push by affixing a trending hashtag, it’s worth reiterating that to keep your image above water it needs to be both relevant and appropriate.
Whereas you can arguably get away with not adhering to the first one, if you don’t abide by the second watch the negative feedback roll in.
This fate befell fashion company Celeb Boutique over the weekend, after one of their tweets appeared to make light of the tragedy in Aurora, Colorado over the fatal...
Should you use web personalisation for your website?
Web personalisation is the process of tailoring a website to the visitor based on different pieces of data collected about them.
The data can come from what social media sites they're logged into, where they are accessing your site from geographically, what kind of device they're accessing your site from, among other gathered information.
Every company, at some point or another, has to take a good long look at their marketing and ask themselves the question: is web personalisation right for us?
To help you...
Reputation analysis: G4S #London2012 Olympic security failure
London 2012 Security firm G4S’...
Reputation analysis: UK operator O2's mobile network crash
UK mobile network O2 was yesterday battling to restore services to its customers nationwide after a massive outage. The issues began Wednesday lunchtime with many users reporting that they were unable to make calls or use data services on their smartphones. Subscribers to Tesco Mobile and GiffGaff services, which use the O2 network, were also affected, although O2 said that the issues were not geographical.
Consumers took to social networks like Facebook and Twitter to let friends, family and...
A lesson in realtime reputation management from Wimbledon
Great win for Murray!We will always be flexible & take common sense approach.We had pre-arranged with AELTC they would use their discretion.
— Merton Council (@Merton_Council) June 30, 2012
There is a chance that you will not have missed Andy...
Why peer recommendations are critical for marketing success
It's an important and increasingly pressing challenge for marketers and agencies, as it is clear that traditional paid for advertising is slowly becoming less effective. So what next?
What does your social media activity say about you?
The world is full of mixed messages, and the world of business is no exception.
When someone spam emails us selling their SEO services, it sends us a mixed message. We wonder why they need to send us spam, if their SEO is supposed to be able to generate stacks of sales leads.
When a small business owner claims to offer a professional service, yet they operate behind an amateur or cheap looking website, it sends us a...
How do people feel about your business?
The Importance of Monitoring an Online Reputation
Nobody blindly hires a services company or purchases a product these days. Before spending any money consumers want to know who or what they are dealing with. So, what’s the first thing they do before doing business with your company? That’s right, they Google you.
If they see anything negative they will be hesitant to spend their money on your product or service. For this reason, businesses need to be proactive when it comes to their online reputation and hire an online reputation management...
What’s the real benefit of Online Reputation Management
Online reputation management may be one of the most useful tools to business looking to extract a value out of social media. Continuous monitoring of what people are saying about your brand, product or service can provide incredibly valuable insight into how you are perceived in the market.
After all, perception is reality – at least in the world of marketing. How we are perceived in the market is all that really matters. If we have the best product but no one think we do then we don’t make the...