Ensure you make your Facebook ads relevant as real estate is scarce, StitcherAds warns
Facebook has caused outrage, controversy and no little discussion about its gradual move towards brands paying for real estate on news feeds.
Given the average number of likes per UK and US Facebook user is heading north of 50, as research from Socialbakers last year showed, it’s a simple question of mathematics; if each brand is pushing regular content as they should, users aren’t going to see everything.
Naturally it’s even more pertinent on mobile. So what should brands do?