Ensure you make your Facebook ads relevant as real estate is scarce, StitcherAds warns

Facebook has caused outrage, controversy and no little discussion about its gradual move towards brands paying for real estate on news feeds.

Given the average number of likes per UK and US Facebook user is heading north of 50, as research from Socialbakers last year showed, it’s a simple question of mathematics; if each brand is pushing regular content as they should, users aren’t going to see everything.

Naturally it’s even more pertinent on mobile. So what should brands do?

Declan Kennedy...

By James Bourne, 20 June 2014, 0 comments. Categories: Advertising, Campaigns.

Which football clubs are top of the league in social and responsive design?

With the FIFA World Cup just two days away, new research from Brand Perfect has revealed that Real Madrid, Manchester United and Barcelona are among the best football clubs in social media and website optimisation.

The research, which analysed the top football leagues in Brazil, England, Germany and Spain, found that only 18% of the clubs examined had online presences to work responsively across both smartphones and tablets, with 36% having separate mobile domains.

In England, only Arsenal and Sunderland had...

By James Bourne, 10 June 2014, 0 comments. Categories: Campaigns, Social Media Marketing.

Why Apple bought Beats for the consumers’ brains, not their headphones

“Algorithms can’t do the job alone,” Jimmy Iovine, ex-CEO of Beats and newly minted Apple executive, said when talking about how the alchemical arithmetic that determine Google’s search results, Facebook’s newsfeed, and the ads served along with them, works to a point but getting any better needs the consumer’s active involvement.

Marketers of all ilks - but especially those in the mobile and online space - would be wise to heed Iovine’s words. Treating online...

Listen up: How Beats Audio accelerates innovation to become a billion-dollar business

Did you hear that?  Did you hear the voice of the consumer singing a sweet song about their needs, dreams and desires?  Rapper/producer Dr. Dre and record mogul Jimmy Iovine heard it, and they crafted it into their latest hit:  beats audio.

There’s been a lot of chatter about beats audio in the news recently, with speculation that Apple is planning to purchase the company for $3.2 billion grows louder and louder.  While we may not all agree that this is a smart business decision, we can agree that...

By Randy Giusto, 30 May 2014, 0 comments. Categories: Advertising Technology, Campaigns.

How to cultivate your personal brand on LinkedIn

Today’s guest post is from Sandy Jones-Kaminski and it’s a topic with which I know many of you grapple. Learn more about Sandy and her fabulous offer for you at the end! Sweet.

Have you jumped on the personal brand wagon yet?

Personal branding is still a hot topic, so I thought I’d share some of the ways that you can use LinkedIn to cultivate and reinforce your personal brand.

First off, let’s agree that your personal brand represents how you market yourself to the world (

By Maria Ross, 29 May 2014, 0 comments. Categories: Advertising Technology, Campaigns.

Mercedes-Benz suffers ad impression scare

German car manufacturer Mercedes-Benz has hit the headlines after reports emerged that the majority of hits on its latest advertising campaign were provided by robots rather than human beings.

According to the Financial Times, in a sample of 365,000 ad impressions from agency Rocket Fuel, UK-based ad fraud investigator Telemetry found that 57% of impressions were viewed by automated computer programs.

Mercedes said that the overall number was nearer 6% throughout the whole campaign, and had been remunerated...

By James Bourne, 28 May 2014, 0 comments. Categories: Advertising, Campaigns.

Latest research reveals how Western brands still face issues in emerging markets

Despite big brands being predominantly recognised in emerging markets, only half of consumers are planning to spend with these brands – and Amazon is far behind the competition.

That’s the key takeaway from a survey by mobile marketing provider Upstream, who found that Amazon was recognised by significantly fewer customers who also wanted to spend less with the retail giant.

The most recognised brand in emerging markets Brazil, China, India, Indonesia, Nigeria and Vietnam, according to the...

By James Bourne, 27 May 2014, 0 comments. Categories: Campaigns.

Salesforce: Why you can’t create a culture of brand advocacy overnight

Dan Rogers, VP EMEA marketing at Salesforce.com, sits down at a press table in the ExCeL. “Well, today was just about the highlight of my career,” he begins.

Looking at the Salesforce1 World Tour, with the announcement of a UK data centre and the renaming of the Heron Tower to the Salesforce Tower, it’s easy to see why. “Hearing that we have huge customer momentum and growth, and the growth of the partner ecosystem, is just amazing,” Rogers explains.

“As a marketer,...

By James Bourne, 23 May 2014, 0 comments. Categories: Advertising Technology, Campaigns, Publishing.

Twilio: The ‘age of the customer’ emphasises why brands need APIs

The issue of why brands should have APIs is not a new one, with articles as far back as 2011 espousing this notion. For Twilio, a provider of cloud-based APIs and a leader in the market, it’s about what CMO Lynda Smith calls “building great customer experiences.”

“What we’ve started to see as we looked across the customer base that we have, and all the interesting ways that we’re using communications, it’s...

By James Bourne, 21 May 2014, 0 comments. Categories: Automation, Campaigns, Publishing.

Google overtakes Apple as most valuable brand, according to report

Google is now the world’s most valuable brand having toppled Apple off its perch, according to the latest report from Millward Brown.

The two companies swapped places in the 2014 iteration, with Apple finishing second well ahead of IBM in third. Microsoft (#4) and McDonald’s (#5) completed the top five.

The report, now in its ninth year, collects results based on 150,000 interviews with consumers worldwide. And despite the competitive nature of the top 100 chart, the report found that brand values...

By James Bourne, 21 May 2014, 0 comments. Categories: Campaigns, Search Marketing.

Royal Navy sets sail with e3 to deliver new responsive site

The Royal Navy has launched a new responsive website for both desktop and mobile, aiming to tell the story of the organisation and resonate with all, from “16 [to] 60, potential recruit [to] government official.”

The site was designed and launched by digital agency e3, who spent a week on board HMS Sutherland in an attempt to capture a deep understanding of the Navy’s challenges.

“Obviously most people have heard of the Royal Navy, but when it comes to understanding what our purpose...

By James Bourne, 20 May 2014, 0 comments. Categories: Campaigns.

Brandignity case study: How one promoted Facebook post increased our reach by 57000%

promoted-posts-work

Facebook reports that it has 757 million visitors a day, and this number has increased by 22% from December 2012 to December 2013. Businesses of all sizes are aware that they need to build a presence in this virtual social space; however, they are often not clear on how to go about doing this. This article focuses on a real scenario, where a savvy...

By Maciej Fita, 19 May 2014, 1 comment. Categories: Advertising, Campaigns.

Sitel exec offers insights as to how brands can maximise World Cup fever

With the World Cup fast approaching, plenty of campaigns will be launched to try and shoehorn a reference to football’s biggest extravaganza in an attempt to get more views.

Most of these, naturally, will be irrelevant from companies who should know better. Yet Guy Tweedale, SVP EMEA sales at outsourcing customer care provider Sitel, has come up with a list of tips for brands to achieve better customer satisfaction during the four week tournament.

Brands need to put mobile at centre stage, according to...

By James Bourne, 16 May 2014, 0 comments. Categories: Campaigns.

Global retailers lambasted for ‘immature’ social media efforts

The vast majority of global retailers aren’t doing enough when it comes to converting social media and marketing into sales, according to a report from social commerce provider Buyapowa.

The report ranked 100 retailers and found that Tesco came out on top in terms of its social maturity, ahead of Falabella, Nordstrom, Lowe’s and JCPenney. Notable companies which didn’t place as well include Walmart (#10), Amazon (#15), IKEA (#37) and Apple (#54).

Each retailer was ranked based on how many...

By James Bourne, 14 May 2014, 0 comments. Categories: Campaigns, Social Media Marketing.

Wolf of Wall Street howls old school comms in the digital age

“Any publicity is good publicity.” This is perhaps one of the less controversial lines from Martin Scorsese’s Wolf of Wall Street. And while it’s easy to overlook amidst a three-hour epic of debauchery, drugs and dwarf tossing, it’s actually one of the more insightful lines from the movie – from a PR perspective at least.

The line comes from Belfort’s wife in response to a negative story in Forbes about the unethical practices of her husband’s brokerage firm. The phrase is by no...

By Alastair Turner, 07 May 2014, 0 comments. Categories: Campaigns, Social Media Marketing.

John Lewis named most ‘collaborative’ UK brand, survey shows

Research published today by domain .wiki has revealed that John Lewis is the most collaborative UK internet brand, ahead of Google, Apple and Marks & Spencer.

The news comes amidst John Lewis’ 150th birthday celebrations, and found that half of consumers believe there is ‘little to no opportunity’ for interaction with their favourite brands.

The survey, conducted by .wiki in conjunction with YouGov, took the opinions of 2,455 UK adults and 1,220 US adults – and didn’t come to...

By James Bourne, 06 May 2014, 0 comments. Categories: Advertising Technology, Campaigns, Publishing.

New study shows brand opinion suffers when ads are in “flashy” format

A new study from Adblock Plus, in conjunction with media technology firm Sticky, has revealed that there is no discernible change in viewer perception if banner adverts are static or animated.

The report, which was based in both Germany and the US and combined eye tracking software with survey results of 1200 respondents, found that static ads were seen by 66% of those polled, compared with 64% who saw animated, or ‘flashy’ ads. In all, the stats for the two were pretty similar. Time spent on both...

By James Bourne, 29 April 2014, 0 comments. Categories: Campaigns.

BrewDog boss “couldn't give a sh*t” about Portman Group beer ruling

The co-founder of independent brewer BrewDog, James Watt, has released a ‘formal apology’ to the Portman Group claiming he “couldn't give a shit” about a ruling that its Dead Pony Club beer encourages anti-social behaviour and rapid drinking.

In a ruling published yesterday, the Independent Complaints Panel (ICP) was particularly concerned about the labelling on the 3.8% ABV beer, which includes phrases such as ‘drink fast, live fast’ and ‘we believe faster is...

By James Bourne, 29 April 2014, 0 comments. Categories: Advertising Technology, Campaigns.

The CRM evolution and the culture of immediacy

The era of mobility is causing a seismic shift in customer expectations. In the past five years, we’ve seen an explosion in mobile technologies and our thirst for tablets and smartphones isn’t showing any signs of slowing down. IDC has predicted that sales of each will grow by 18% and 12% respectively this year alone. On top of this, wearable technologies, such as Google Glass and smartwatches

By Henning Ogberg, 28 April 2014, 0 comments. Categories: Campaigns, CRM.