Return Path appoints ex-ExactTarget man Scott Roth as CMO
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Email intelligence provider Return Path has hired Scott Roth, formerly of Salesforce and ExactTarget, as its new chief marketing officer.
Roth was most recently vice president of global marketing for Salesforce Marketing Cloud, and was responsible for seeing through a successful IPO with ExactTarget, which was then acquired by Salesforce. Return Path and ExactTarget have been partnering for almost four years, with Roth helping to set it up.
Roth’s remit for the 400 employee-strong firm...