iPhone beating Android in paid-for apps war

Apple is still taking the lion’s share of the paid-for Apps market leaving Google’s Android floundering in the water, according to a report by top UK app design firm, Nice Agency.The iphone currently remains the market leader in terms of the amount of paid apps on offer - almost three times more than Android currently offers.“Consumers are willing to pay for Apple apps because they believe they're good value for money,” said co-MD of Nice Agency, Ryan Hall but argued that its success has been down to more than...

By Verity Gough, 01 August 2011, 0 comments. Categories: Campaigns, Search Marketing.

CMO Buysight: The Resurgence of Display Advertising

In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights.

Otilia Otlacan: Your company, Buysight (www.buysight.com), has recently announced the launch of an ad platform that can bring display ads closer to the paid search model of effectiveness. Why do you think there was a need to push display ads in that direction, what was the main driver?  

Jeff Weitzman: Display has failed to meet the needs of...

By Otilia Otlacan, 01 August 2011, 0 comments. Categories: Advertising, Campaigns, Commerce.

Awesome Augmented Reality app from VW

As the months go by, I hear more and more about augmented reality. I have to admit, I thought the uptake would have been far quicker and perhaps I’ve missed a lot of things, but it’s definitely not as popular as I had expected.

There are some really awesome ideas already, but very few of them, to me, hold great value. Well, that was until I saw this application from VW and although it doesn’t hold great value in the great sense of things, it certainly holds huge value in terms of marketing...

By imod.co.za, 28 July 2011, 0 comments. Categories: Campaigns.

Brilliant (but saucy) viral parody of Skittles

I love great marketing and when big brands like Skittles and the likes take chances, they’re normally a huge success. This advert is a little Not Safe For Work (NSFW), and perhaps it might offend a few of you, so if you’re against anything sexual, please just skip over this.

I had a really great laugh, there’s no nudity though.

Have a watch: 

By imod.co.za, 25 July 2011, 0 comments. Categories: Advertising, Campaigns.

Brands' lack of social media subtlety is 'anti-social'

Marketers aren’t using social media intelligently enough, failing to adapt their social media strategies to the subtle cultural nuances of different social networks, according to a leading social media commentator.

Brand marketers' inability to grasp the differences between the platforms means that they are failing to connect with customers, said Altimeter research principal Brian Solis in Monte Carlo this week; they're simply firing out the same messaging across all networks in a way that is virtually...

By Matt Henkes, 14 July 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

An interview with Deliotte about Social Media ROI

I had the priviledge of interviewing David Graham and Andre Hugo from Deloitte in how they use social media to achieve strategic objectives. The interview revealed some fascinating insight into how social media can be used in a business to business context to promote business, reduce recruitment cost, innovate products, manage intellectual capital and build brand eminence.

I hope you enjoy the interview as much as I did.

What was the catalyst that caught your attention and started your journey in marketing Deloitte with...

By Mike Saunders, 13 July 2011, 0 comments. Categories: Campaigns, CRM, Social Media Marketing.

How about a game of Mini Maps?

I love it when brands get deeply engaged with social media, and Mini have managed to do this with the release of their Google Maps mashup game called Mini Maps. The premise is fairly simple, the game allows you to modify your virtual mini and then race against your friends all over the world, whilst tracking things on Google Maps.

The game looks like a lot of fun, so I’ve managed to track down a video for you to take a watch of and decide whether it’s something you’d like to play. What...

By imod.co.za, 20 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

FourSquare hits 10 million members in 2 years!

Grief, it always amazes me at how quickly online networking sites such as Facebook, Twitter and FourSquare have raced to having memberships of millions of users and in so little time!

FourSquare was created in 2009 by Dennis Crowley and Naveen Selvadurai and in just over 2 years they have 10 million users, can you even imagine what that exponential growth must be like?

By imod.co.za, 20 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

Diesel Social Media marketing campaign

Diesel have been known to do some weird and wonderful things when it comes to marketing and a lot of the time it’s not everyone’s cuppa tea, but you can still admire the innovation behind it.

Well, Diesel’s done it again and this time they’ve rolled out an interesting application for Mac and PC, which basically turns your Facebook into a Excel Spreadsheet,...

By imod.co.za, 18 June 2011, 0 comments. Categories: Campaigns.

UK retailers failing to integrate new practices into email marketing

Top UK retailers are failing to hit the mark when it comes to email marketing, a new study has claimed.

Many are still failing to get the best results from email by neglecting advanced techniques like social media bookmarking links, personalisation and post-sales marketing. Boots and Asos topped the 2011 study, while the bottom of the table featured many large brands like Sainsburys and Play.com, said dotmailer in its annual email benchmarking study, Hitting the Mark....

By Matt Henkes, 06 June 2011, 0 comments. Categories: Campaigns, Email marketing.

What influential South Africans think about Social Media for Business

A few months ago Fuseware released a report that I was privileged enough to be a part of.

Fuseware questioned a variety of influencers from different fields in South Africa recently. The goal was to get a better picture of where South Africa, and the rest of the world, is headed in terms of social media usage in business.

One thing has become completely apparent – social media is the new wave of communication that is revolutionizing the...

By Mike Saunders, 06 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

Facebook competitions: The Rules of engagement

Facebook recently placed some stringent rules in place that impact the way the brands and businesses can interact with fans on Facebook.

The key elements point to making sure that you do not confuse any people about who is sponsoring the promotion, not using any Facebook elements as entry elements to you competition (IE: using the like button to enter the competition) and to refrain from the use of the Facebook brand to promote promotions.

Here are the details straight from the

By Mike Saunders, 02 June 2011, 0 comments. Categories: Campaigns.

Great social media brand tips from Nike

I have finally found a presentation at #SMWF that went deep into some branding ideas in social media. Kemi Benjamin spoke about social media as a key part in branding but not the main part. I have enjoyed seeing what Nike has been doing in the branding space and how social it is without being all about social media.

I think this is where Kemi has got it right with Nike. The focus is on being social. Making running social and this is not limited to social media only, however most of the campaign is underpinned...

By Mike Saunders, 02 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

Apple: The World’s Most Valuable Brand

Whether or not you are an Apple fan boy / girl, there is a certain level of admiration for a company which has just earned themselves the title of the World’s Most Valuable Brand.

According to a recent study (entitled Brandz Top 100 2011) by global research agency, Milward Brown, Apple has increased its brand value by 84 percent to $153.3 billion.

The tech company are at the top of the ‘100 Most Valuable Global Brands’ list which...

By AlwaysOnMessage, 09 May 2011, 0 comments. Categories: Campaigns.

The Interflora vs. M&S case: What the ruling could mean for Google AdWords and its advertisers

A recommendation made by the Advocate General of the European Court of Justice (ECJ) could lead to restrictions on bidding on competitors' brand names and trademarks in Google AdWords.

The adviser recommended that the ECJ should rule against Marks & Spencer for bidding on keywords such as "interflora" as well as variations including misspellings of the trademark and phrase versions including "interflora flowers."

Interflora, who started taking legal action against Marks & Spencer

By Gareth Morgan, 25 March 2011, 0 comments. Categories: Advertising, Campaigns, Commerce.