Adpoints CEO Martin Pugh: Trying to solve brand ad avoidance
It’s something of a misnomer to say that ad avoidance is a digital issue, with generations of TV watchers leaving the room like clockwork to make a cup of tea when the ad break arrived.
This is something of a tradition in the UK, but it’s actually not a myth – famously, the National Grid reported a power surge during the ad break of British soap opera Coronation Street because of several million people all boiling kettles and opening fridge doors at the same time, in what is
Is Google Glass going to revolutionise football?
Slowly but surely, Google Glass is making its way into the mainstream. On Sunday night, in Atletico Madrid’s match against Getafe, it was used for the first time at a football match.
As Atleti edged three points closer to their first league title in 18 years, the glasses were used by their Assistant Coach Muno Burgos to get an instant stream of real-time statistics on both his team and their opposition during the match.— marcwebber (@marcwebber)
Why we shouldn’t be surprised Honda makes the most viral car ads
Analysis Japanese car manufacturer Honda has hit first and second place in terms of the top 10 most viewed car adverts in the UK since 2010, according to figures published by video analytics provider Visible Measures.
Colour us at MarketingTech as less than surprised. Infact, if the story had to be delivered in a Buzz Feed-styled headline, it would be: “You Won’t Believe Which Car Manufacturer Creates The Most Viral Ads...Oh Wait, Yes You Will.” So why would this be?
Looking at the figures only goes to prove that the biggest...
Rachel’s Organic gets mobile responsive site design
Aberystwyth-based organic food provider Rachel’s Organic has announced the launch of a mobile responsive site, led by creative agency Haygarth.
The food stockist, arguably best known for its range of yoghurts, was Britain’s first organic dairy and has products stocked in supermarkets nationwide.
And after Haygarth redesigned the Rachel’s Organic website two years ago, this represents a natural step forward for the company.
“It’s no secret that more and more consumers are...
AA, Google and Johnson’s Baby score strongly in UK’s most trusted brands
The AA has been named as the most trusted brand among British consumers, according to a new survey released by agency Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R).
The research, of over 3000 people in the UK, was conducted using the company’s BrandAsset Valuator technology.
The automotive club – whose ads famously used to claim that their workers were ‘Britain’s fourth emergency service’ – came out on top ahead of the Post Office, Boots, Google and Johnson’s...
Santander awarded LatAm ‘record breaking brand’ gong for football campaign
Santander Group has taken the ‘Record Breaking Brand’ award by Guinness World Records at its Global Festival of Media in Rome following a successful football-based campaign.
The bank put together an integrated campaign in Latin America in order to find the most passionate and knowledgeable football fan, which attracted over 1.1 million players and set a record for the largest sports trivia competition. The winner of the competition was 27 year old Luzinei Neves from Brazil.
As a result, Santander...
Sticking with a theme: Amazon Fire TV product name review
Microsoft pens deal with Entertainment One UK for film promotion
Microsoft Advertising has announced a year-long strategic partnership with Entertainment One UK (eOne UK) to deliver new film launches across the Microsoft platform ecosystem.
The films will be promoted by eOne UK on MSN, Skype, Windows 8 and Xbox, with Microsoft Advertising’s in-house team creating content-led ads which fit in to the ecosystem. For their part, eOne UK will use Microsoft data to identify specific verticals to target ads for certain films.
Films included in the partnership include The...
The true cost of music for creatives
Electro-rock artist Whitey caused a stir last year on social media, when he slammed a TV company for its refusal to pay artists for the use of their music. Whitey shared an email from the producers stating the simple reason of there ‘being no budget for music,’ gaining himself thousands of likes and retweets.
Despite it only just coming to the attention of the media, the issue of creatives wanting to use music from new artists without synchronisation fees is not a new one.
The questions must...
When longer is better: Using phrases in brand naming
One or two syllables. Six letters or less. Whatever. And while occasionally there are circumstances where brevity might be called for (unusual packaging constraints, for...
Simply visionary: Oculus Rift name review
This week it was announced that Facebook bought the virtual reality wunderkind Oculus VR for 2 billion dollars.
Oculus VR makes the Oculus Rift, an immersive, 3D gaming headset currently only available to game developers. And though Facebook has stated that Oculus VR will continue to operate largely autonomously, Mark Zuckerberg has much more ambition for the Oculus Rift headset than just videogames.
As he wrote, “Imagine enjoying a courtside seat at a game, studying in a classroom of...
Sean Gardner: The best ways to improve social engagement #SMWF
Sean Gardner, the co-founder of the Huffington Post 'Twitter Powerhouses Series' and Forbes #1 social media influencer, shared his content strategy and social objectives in front of a packed crowd at Social Media World Forum this morning.
"Nobody does anything alone," he told delegates. "I listen for people who use bridge terms."
What are bridge terms? For Gardner, social media is like a bridge; every retweet, repin, every endosement are "the bricks that help construct the bridge to where you want to...
"You've got to be liked, so don't be a d*ck": Thoughts on brand advocacy #SMWF
For brands today, a key element of their strategy is to build a customer base that aren't just fans of the product, but are brand advocates. It requires more engagement, and maybe thinking outside the box - but as brand advocacy becomes more prominent, those who aren't up to speed are falling behind quickly.
This was the theme of an engaging panel session at Social Media World Forum this morning, with representativies from brands including McLaren, Universal and Disney offering their insight.
When asked about...
Beneath the bling: Can you back up your “brand goods?”
We all know bling when we see it, right? It’s shiny, sparkly and distracts the eye from a person’s face, outfit or arrogant scowl (talking to you, Tabloid Divas). Crafters love the Bedazzler because it turns ordinary white t-shirts into dizzying love fests of colour and light, temporarily blinding people as they walk past you on the street.
We can also use a little sparkle and fairy dust now and then. Hey, I love diamonds, too.
Socialbakers CEO claims there is a “witch hunt” against Facebook
The CEO of social analysis tool provider Socialbakers, Jan Rezab, has claimed that people are trying to create a “witch hunt” against Facebook amidst a research note from Forrester exec Nate Elliott claiming that Facebook was continuing to fail marketers.
In a blog post on his personal site, Rezab derided Facebook bashing as “cool and trendy” and “click bait”, adding the general consensus of Facebook’s marketing – lack of organic reach, lots of fake fans –...
How to make YouTube work for your brand
By Jon Mowat
Is your YouTube channel working hard enough for your brand? With over one billion unique users visiting YouTube every month and 6 billion hours of video uploaded (that's almost an hour for every person on the planet), you need to ensure it is.
To help you get the most from YouTube, here are my top tips.
YouTube is the destination - #1 tip
Firstly, YouTube is the destination, not a stop-over. Typically, click-through is less than 1%. Although we have run campaigns with click-throughs of...
Will big brands automatically win the SEO race?
By Shawna Wright
More than one small business owner has lamented over the fact that it takes them months of back and forth with Google to recover from a manual action penalty, yet bigger websites/brands seem to recover in just a matter of weeks. Will larger sites automatically win the SEO race simply because they are too big to fail?
Some SEO experts have pointed out, and I...
Spreadshirt CEO Philip Rooke on how to make wearable tech work
Philip Rooke, the chief executive of Spreadshirt, is an opinionated man. He believes five years will pass before people make “real money” out of wearable technology, as well as thinking that Amazon’s drone delivery service is “going to be near impossible to make a reality.”
Yet his interest in wearable technology goes beyond the commercial. As a long-time user of Fitbit, Rooke believes the ‘hype’ around wearable tech is...
Responsive navigation: Design ideas for your business
Recently, i’ve been working on creating a ‘dump’ of responsive navigation ideas in order to make it a little easier for me and the rest of the team, when it comes to creating a responsive design.
In order to do this I have had to do a fair bit of research into what’s hot right now and how I can push the boat out a little to create some more interesting responsive navigation’s. It’s been interesting seeing what else if out there. Hiding the nav behind the...