How has Amazon beaten out bricks and mortar retail brands?

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The Direct Marketing Association recently revealed a list of the 20 top brands in a customer engagement report, and although only three eCommerce brands were featured, Amazon claimed the number one spot.

Named as the favourite by one in four consumers, Amazon has successfully found the balance between offering a wide range of products with ensuring customer satisfaction. But how have they managed to beat out bricks and mortar which is traditionally the customer...

By Vijay Kanda, 04 August 2016, 0 comments. Categories: Commerce.

How digital can help retail brands weather the political storm

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Recent political events in the UK have left all service sectors facing an uncertain future. New ways of working are a necessity, not a prerequisite, as retailers and restauranteurs adjust to a changed landscape.

The pace of innovation across sectors in the last five years has been quicker than in any of the previous 20 put together. Mobile, 4G and a rise in eCommerce behaviours has created a new breed of consumer; demanding, impatient, promiscuous. However, this could prove...

By Helen Slaven, 08 July 2016, 0 comments. Categories: Commerce, Customer Experience, E-Commerce.

Luxury brands should embrace eCommerce to engage customers, report says

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eCommerce is an opportunity many luxury retailers have been hesitant to embrace. But with the market set to explode, new research shows that thanks to information about their customers’ online activity luxury retailers have the opportunity to know 80% of their in-store customers by name.

The research, Digital Frontier 2016: Digital luxury is turning mainstream, by Contactlab in conjunction with Exane BNP Paribas, showed that brands must work harder to embrace the opportunities of connecting eCommerce...

By Liz Morrell, 15 June 2016, 1 comment. Categories: Advertising, Commerce, E-Commerce.

Facebook launches new mobile advertising products for bricks-and-mortar retail brands

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Facebook is launching new mobile advertising solutions aimed at helping to get customers into stores when they're out and about.

The new solutions will also be able to assess the impact of business' Facebook mobile advertising campaigns through the measurement of shop visits and instore sales.

The company has launched a native shop locator within its Local Awareness adverts which show people the shops nearest to them and offer relevant calls to action such as ‘get...

By Liz Morrell, 15 June 2016, 0 comments. Categories: Advertising, Advertising Technology, Commerce.

Only a third of retailers have tried beacon marketing tech, report says

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Retail  brands must focus on four key areas in 2016 that include continued integration of instore and online customer experiences, according to the latest Future of Retail study from Walker Sands.

The study, which showed a general plateauing of retail activity this year, surveyed 1,400 consumers in the US and found that seven in ten of them were willing to opt into instore tracking and mobile push notifications if retailers properly incentivised them to do so. Only 6% of consumers had...

By Liz Morrell, 15 June 2016, 0 comments. Categories: Best Practice, Commerce, E-Commerce.

Spending on online fraud prevention to soar by 30% by 2020

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eCommerce merchants and financial institutions are set to spend $9.2bn on preventing fraud by 2020 – a 30% rise on current levels.

The figures, from new report Online Payment Fraud: Key Vertical Strategies and Management 2015-16 by Juniper Research, suggest such companies will be working particularly hard to prevent fraudsters targeting mobile transactions.

This is because many companies have yet to apply the same levels of protection to mobile as they have to desktop, it...

By Liz Morrell, 14 June 2016, 0 comments. Categories: Commerce, E-Commerce.

What Microsoft’s $26.2bn LinkedIn acquisition may mean for marketers

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Microsoft dropped a bombshell today when it announced it would buy professional network LinkedIn for $26.2bn (£18.5bn).

In a blog post and video outlining the move, CEOs of both companies - LinkedIn’s Jeff Weiner and Microsoft’s Satya Nadella - asserted LinkedIn would remain independent, but both would work closely together.

Despite...

By Rachael Power, 13 June 2016, 0 comments. Categories: Commerce, Social Media Marketing.

Salesforce snaps up cloud commerce company Demandware for $3bn

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Salesforce has entered into a definitive agreement to buy cloud commerce platform Demandware for $2.8bn (£1.94bn).

Demandware is an industry leading enterprise cloud commerce platform, specialising in personalisation for consumers. Its current customers include Marks & Spencers and L'Oreal, among other big names. 

Saleseforce will start tender offer for all outstanding shares of Demandware for $75.00 per share, in cash. The...

By Rachael Power, 01 June 2016, 0 comments. Categories: Commerce.

Slow delivery leads to online basket abandonment in 60% of cases

For retailers desperate to control their whole online customer journey, the issue of delivery has always been a stumbling block where retailers face basket abandonment and potential damage to their brand.  

But a new survey shows that 60% of consumers in the US said they had abandoned their shopping cart because the retailer offered slow delivery options.

The study, of 650 respondents in the US and carried out by same-day delivery firm Dropoff, showed that 97% of customers said speed is at least...

By Liz Morrell, 23 May 2016, 0 comments. Categories: Best Practice, Commerce, E-Commerce.

Poor digital experiences lead to lost customers, research suggests

A poor digital experience is losing customers for businesses that fail to invest, according to research from Actual Experience.

With digital content now key in terms of digital marketing strategies a failure to deliver such content in a quality manner will lose customers. Actual Experience’s report shows that nearly 80% of business leaders have admitted switching to a competitor and aborting shopping online because of a poor digital experience.

Customer churn is seen as the number one fallout for more...

How to protect your brand in China's growing digital marketplace

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The impact of the internet on productivity and growth in the Chinese marketplace has been nothing short of transformational and the revenue potential that this emerging eCommerce market offers makes China a very tempting digital business proposition. 

According to a report from the McKinsey Global Institute, the projections are that new internet apps could fuel seven to 22% of China’s incremental GDP...

By Charlie Abrahams, 16 May 2016, 1 comment. Categories: Branding, Commerce, E-Commerce.

Why B2B companies need to do more to reap digital rewards

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B2B businesses need to do more to drive up their revenue share from digital, according to a new report from Accenture Interactive. 

The report, which surveyed organisations of more than 1,000 full-time employees to analyse their digital efforts and effectiveness, showed that 40% of B2B businesses earn less than 10% of their sales from digital, a number which is much lower for businesses serving the B2C market. Yet for the same amount more than half of revenue flows through digital...

By Liz Morrell, 28 April 2016, 0 comments. Categories: Branding, Commerce.

eBay Enterprise and Innotrac rebrand as omnichannel platform provider Radial

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eBay Enterprise and Innotrac have rebranded as Radial, a new omnichannel commerce technology and operations provider. The move comes after private equity firm Sterling Partners bought Innotrac Corporation in 2014 and led a consortium of buyers to acquire eBay Enterprise, in November 2015.

Using the Radial global commerce platform as a service retailers are able to manage cost and improve profitability for the entire order lifecycle, claims the company. The technology and operations...

By Liz Morrell, 27 April 2016, 0 comments. Categories: Commerce, Mergers and acquisitions.

Latest martech launches focus on personalisation and beacons

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Marketing automation specialist Force24 has released two new features to its platform that it claims will allow even more personalised communication with clients’ customers.

The company releases four major updates a year with the two latest features in the first update of 2016 comprising an SMS decision engine and a programmatic integration feature.

The first addition claims to mimic the responses of a human being, managing thousands of concurrent conversations whilst maintaining real life...

By Liz Morrell, 19 April 2016, 0 comments. Categories: Commerce, Data-driven marketing, E-Commerce, Personalised Marketing.

Can Bitcoin infiltrate the brand space? Employees think so

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It may have had somewhat of a slow start, but a fifth of UK employees believe that their organisations will be accepting Bitcoin and other similar digital currencies as payment by 2020.

Meanwhile a third of employees believe that their companies should be equipped with a 3D printer by 2020 and improving customer experiences by providing 3D printed product downloads instore.

14% say that they should see drone delivery services introduced and 15% expect try before you buy augmented reality...

By Liz Morrell, 12 April 2016, 0 comments. Categories: Branding, Commerce.

Examining eCommerce and the ‘one armed bandit problem’

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There is a perception in eCommerce that a focus on promoting top selling products is a sound strategy.  That is perfectly logical, reasonable – and wrong.

Infact, promoting only top selling products is a complete waste of time, money and effort, which springs from a fundamental misunderstanding of the eCommerce challenge and how it differs from the offline world.

Intelligent exposure

Product promotion via recommendation and search builds on one of retail’s oldest...

By Jakob Bignert, 31 March 2016, 0 comments. Categories: Commerce, E-Commerce, Search Marketing, Web Analytics.

Why luxury brands are missing out on maximum ROI from online and offline

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Luxury brands are missing out on maximising sales by better combining both online and offline shopping behaviours of their customers, according to a new report.

Online retail is a market that luxury retailers have long feared since they are less able to control and maximise the brand experience in the same way that they are able to in their physical store environments. And yet the report shows that consumers buying luxury brands both online and instore actually spend around 50% more...

By Liz Morrell, 29 March 2016, 0 comments. Categories: Branding, Commerce, E-Commerce.

Half of US small businesses failing to use SEO, survey finds

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It’s one of the most fundamental eCommerce marketing tools in the book and yet a new report finds that half of small businesses’ websites in the US do not engage in SEO, reducing their chances of being found by potential customers. The survey also showed that of those small businesses surveyed only just over half (54%) had a website in the first place.

The report, from a small business digital marketing survey by Clutch, shows that cost was one of the main reasons why...

By Liz Morrell, 17 March 2016, 0 comments. Categories: Commerce, E-Commerce, Organic Search, Paid Search, Search Marketing.

App or mobile optimised site: Which is right for your mCommerce strategy?

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Everyone in the industry knows eCommerce is growing and it’s growing fast. Retail eCommerce has a projected growth rate of 13% globally between 2013 and 2016. But, if you think 13% in annual growth is a lot, consider that, worldwide, mCommerce is outpacing standard eCommerce three to one. According to PYMNTS, the “average compound annual growth rate for mobile commerce is...

By Elisabeth Bradley, 16 March 2016, 0 comments. Categories: Branding, Commerce, M-Commerce, Mobile Marketing.

The rise of mobile commerce – and the brands that do it best

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The last 12 months have seen retailers adopt a host of new cross-channel shopping technologies, making it easier than ever for customers to buy from a mobile or tablet device both at home and when out shopping.

Through the adoption of in-store crossover functions such as click and collect, retailers are now able to combine online, offline and mobile approaches in order to provide customers with a truly omni-channel approach. For example, according to 

By David Bowen, 25 February 2016, 0 comments. Categories: Commerce, M-Commerce, Mobile Marketing.