The growth of mCommerce: How to adapt your content

mCommerce - the digital trend that retailers cannot afford to ignore with over 25% of the world’s population (1.6 billion) using their mobile devices to make purchases. It’s certainly not replacing ecommerce, but a larger proportion of online sales are now coming from mobile devices with recent trends show that online shopping via a desktop and laptop has decreased by 15% in 2018, compared to smartphone transactions, which have doubled.

Mobile commerce is an advancement of ecommerce but through...

Mobile gaming: there’s a new entertainment player in town

A switch to the smaller screen

It’s no secret that games consoles dating as far back as the Sega Mega Drive and Nintendo SNES have enjoyed pride of place in living rooms around the world, providing a welcome dose of entertainment and a brief escape from reality.

But, thanks to incredible advances in mobile technology – just look at the iPhone X and Google Pixel 2 – gaming on the small screen in your pocket is giving the latest consoles a run for their money. And that means big opportunities...

By John-Paul Burke, 12 March 2018, 1 comment. Categories: M-Commerce, Mobile Marketing.

Consumers less likely to complete purchases on mobile

New research shows that shoppers are less likely to go through with an online purchase if they are using a phone or tablet.

The findings come from a study conducted by the University of East Angelia and published in the Journal of Business Research which looked at why cart abandonment is much higher on mobile apps then desktop-based online shopping.

According to data from research Criteo, 46% of global ecommerce traffic come from mobile devices...

By Colm Hebblethwaite, 05 January 2018, 0 comments. Categories: E-Commerce, M-Commerce.

Has smartphone usage fallen among young people?

According to new research by Kantar TNS, smartphone usage has fallen among 16 – 24-year olds for the first time.

The report states that mobile device owners in that age group spend an average of 2.8 hours using their phones daily. This is down from 3.9 hours last year. While this doesn’t sound like a lot, it is significant for a number of reasons.

Firstly, if accurate, it seems to fly contrary to the conventional wisdom that people (especially young people) are...

By Colm Hebblethwaite, 31 October 2017, 0 comments. Categories: M-Commerce, Mobile Marketing.

The era of connected gaming entertainment

We are living in an era of connected entertainment. Media companies have been quick to pounce on the second screen phenomenon, where viewers watching a TV show are consuming supplementary content and applications simultaneously via their phones and tablets to create a fully immersive gaming experience.

Research suggests that 83% of people are now browsing a second screen while watching TV. With mobile...

By Shane Leahy, 25 October 2017, 0 comments. Categories: Commerce, M-Commerce, Video & Audio Marketing.

Is online ‘e-tailing’ missing the human touch?

Last year the IMRG reported that UK consumers spent a huge £133 billion online – £18 billion more than 2015; growth that is in part fuelled by the 47% year-on-year increase in sales made on smartphones. With figures set to record a further 14% growth for 2017 it’s clear that the retail industry is dealing with a new kind of customer.

As online, mobile-first shopping habits continue to rise, online retailers...

By Sophie Rayers, 18 September 2017, 0 comments. Categories: Customer Experience, E-Commerce, M-Commerce.

New feature propels Tinder to the top of Apple Store

Dating platform app Tinder is now the most lucrative app on the Apple store after the launch of its new paid feature.

The app beat out two established heavy hitters in Netflix and Candy Crush.

The Tinder Gold feature allows users to see who has liked them first, without having to go through the usual process of swiping through other user’s profiles. The feature costs $4.99 a month on top of the Tinder Plus $9.99 subscription fee.

The dating app has been free for the majority of its commercial life, but...

By Colm Hebblethwaite, 05 September 2017, 0 comments. Categories: M-Commerce, Mobile Marketing.

Walmart and Google team up for voice-enabled commerce – with Amazon in sights

Perhaps this was, in some way, inevitable: Walmart has got Amazon square in its sights after announcing a partnership with Google for voice-enabled shopping.

The partnership, which will become available in ‘late September’, will enable customers to pick thousands of Walmart items through Google Assistant. Carts can also be personalised, with Google having access to Walmart shoppers’ purchase histories, so enabling a smoother, more efficient shopping experience.

Perhaps most tellingly...

By James Bourne, 24 August 2017, 0 comments. Categories: Commerce, Customer Experience, Data-driven marketing, M-Commerce.

The key challenges of building payments into your app

Building a payments component into your app can be more complicated than you might expect.

Platforms such as online marketplaces or fintech apps require electronic money (eMoney) infrastructure because they have complex requirements that cannot simply be accommodated by a payment gateway. These types of businesses need to issue money to individual merchants or users and the ability to transfer money between accounts or rather than simply process inbound payments.

eMoney infrastructure allows for the easy...

By Anna Tsyupko, 14 August 2017, 0 comments. Categories: Commerce, Customer Experience, M-Commerce.

How Amazon’s Prime Week provides opportunities for other shopping apps

It could be tempting for shopping apps to take the week off when Amazon holds its annual Prime Week ecommerce event. Such is the seeming dominance of the US retail giant that competing brands could be forgiven for thinking that they don’t stand a chance durin the week-long sales event.

But, according to mobile app marketers Liftoff, the benefits of Prime Week do extend to companies other than Amazon.

This may seem counter-intuitive. After all, this year’s Prime Day was the

By Colm Hebblethwaite, 31 July 2017, 1 comment. Categories: E-Commerce, M-Commerce.

Seven ways to promote your mobile app for free

Mobile app discovery is one of the toughest tasks facing indie developers. Around 270 billion apps are forecast to be downloaded across global app stores in 2017, an increase from 228 billion last year.

If you’re a budget conscious developer, ad networks may not be the first feasible point of call to acquire new users.

At Tappx we’re no stranger to this situation as we started out as budding developers ourselves with a blank canvas. Through this article,...

By Ignasi Prat, 05 July 2017, 0 comments. Categories: M-Commerce, Mobile Marketing.

Retail CEOs increasing tech investments: IoT, beacons, big data at forefront

More than two thirds of retail executives polled by JDA Software Group and PricewaterhouseCoopers (PwC) say they plan to increase their technology investments to enhance their customer experience.

The study, which polled more than 350 CEOs in the retail and consumer goods space, found that for bricks and mortar implementations, almost four in five (79%) chief execs have invested in smart mobile devices for staff in store, while beacons (76%) and clienteling (76%) – using data to enhance long-term...

By James Bourne, 23 February 2017, 0 comments. Categories: Commerce, M-Commerce.

Mobile marketing is dead: Long live gaming marketing

(c)iStock.com/Cylonphoto

Opinion A recent study conducted and released by MobileBridge indicates that mobile marketing tools, though accepted by the marketing community, have been slow to receive updates and delayed in expanding their current mobile apps. It seems that mobile technology is way ahead of marketing applications and perhaps ahead of the understanding of this potentially beneficial technology as well.

What does that mean to me, as a supporter of integrated marketing and omni-channel marketing? If the...

By Thaddeus Kubis, 17 February 2017, 0 comments. Categories: Branding, Gamification, M-Commerce, Mobile Marketing.

Brands, it's time to stop ignoring the mobile payment revolution

Every new stat on mobile adoption should serve as a wake-up call to brands that are still ignoring the growth in mobile transactions, which last year were worth more than £20bn to British retailers.

By 2019, retail mCommerce sales will reach £40bn and represent 43.7% of total retail eCommerce, according to eMarketer.

As it stands, mobile payments make up a third of all UK transactions. The rapid evolution in retail technology has opened the floodgates for...

By Dennis Jones, 19 July 2016, 0 comments. Categories: Branding, M-Commerce.

App or mobile optimised site: Which is right for your mCommerce strategy?

(c)iStock.com/NI QIN

Everyone in the industry knows eCommerce is growing and it’s growing fast. Retail eCommerce has a projected growth rate of 13% globally between 2013 and 2016. But, if you think 13% in annual growth is a lot, consider that, worldwide, mCommerce is outpacing standard eCommerce three to one. According to PYMNTS, the “average compound annual growth rate for mobile commerce is...

By Elisabeth Bradley, 16 March 2016, 0 comments. Categories: Branding, Commerce, M-Commerce, Mobile Marketing.

The rise of mobile commerce – and the brands that do it best

(c)iStock.com/Ijubaphoto

The last 12 months have seen retailers adopt a host of new cross-channel shopping technologies, making it easier than ever for customers to buy from a mobile or tablet device both at home and when out shopping.

Through the adoption of in-store crossover functions such as click and collect, retailers are now able to combine online, offline and mobile approaches in order to provide customers with a truly omni-channel approach. For example, according to 

By David Bowen, 25 February 2016, 0 comments. Categories: Commerce, M-Commerce, Mobile Marketing.

Mobile search victorious in digital for UK retail over Christmas

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Digital prevailed in retail, particularly in the last quarter of 2015, according to the latest figures from the BRC-Google Online Retail Monitor Q4 2015 released earlier this week.

The figures showed that the internet played a pivotal role in driving sales for UK retailers with mobile the key devices in enabling this. Martjin Bertisen, retail director for Google said the dominance of mobile was obvious. “Over half of searches came from mobiles during peak periods and our retailers...

By Liz Morrell, 02 February 2016, 0 comments. Categories: M-Commerce, Mobile Marketing.

Brand errors on mobile: Poor design and optimisation hamper customer experience

(c)iStock.com/Yuri_Arcurs

Brands are making basic mistakes on mobile that could be costing them money, according to a new study from strategic multichannel consultancy Practicology and UX testing provider WhatUsersDo.

The report is the second joint Mobile Usability Report from the duo and follows UX testing of the mobile sites of 15 UK retailers that included Amazon UK, AO.com, Argos, B&Q, Boohoo, Boots, Debenhams, House of Fraser, Littlewoods, Paperchase, Pets At Home, River Island, Schuh, Sports...

By Liz Morrell, 28 October 2015, 0 comments. Categories: Branding, Customer Experience, M-Commerce, Mobile Marketing.

Parenting retail sites failing to maximise marketing potential

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As if they didn’t have enough to contend with, new research suggests that many parent, baby and child sites are failing to meet the needs of their digital and mobile savvy parents or parent to be customers and could be losing sales as a result.

The conclusion follows a study by equimedia of 65 leading websites in the mother, baby and child retailer space as well as recent studies and TGI data on the market sector.

The research found a number of sites were, in particular, failing to deliver...

By Liz Morrell, 26 August 2015, 0 comments. Categories: Commerce, Customer Experience, E-Commerce, M-Commerce.

Mobile email opens hit record high in 2015 first quarter

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M-commerce still has some way to go, but when it comes to consumers opening emails on mobile then smartphones win hands down it seems.

The latest quarterly report from Movable Ink, entitled the UK Consumer Device Preference Report, shows that mobile email opens hit a record high in the first quarter of this year with 71% of emails opened on smartphones and tablets compared to less than a third (29%) on desktops. The figures comprise 42% on smartphone and 29% on tablet and are up...

By Liz Morrell, 10 July 2015, 0 comments. Categories: Email marketing, M-Commerce, Mobile Marketing.