Marketing on the move: How to make m-commerce work for you
There is a storm brewing across the retail sector and the winds of change are leaving no corner of the retail landscape untouched.
Ten years ago, the transformational storm of the internet gave rise to e-commerce. Today mobility is at the eye of the storm. In particular, the growing use of internet-enabled mobile devices such as smartphones and tablet computers to research, compare, review and purchase products and services.
Retailers looking for new ways to drive revenue, secure competitive...