Marketing on the move: How to make m-commerce work for you

There is a storm brewing across the retail sector and the winds of change are leaving no corner of the retail landscape untouched. 

Ten years ago, the transformational storm of the internet gave rise to e-commerce.  Today mobility is at the eye of the storm. In particular, the growing use of internet-enabled mobile devices such as smartphones and tablet computers to research, compare, review and purchase products and services.

Retailers looking for new ways to drive revenue, secure competitive...

By Timo Ronkainen, 15 August 2012, 0 comments. Categories: Paid Search, Search Marketing.

Google supercharges social ads with Wildfire acquisition

Can Google set the world of social media marketing alight with its latest acquisition?

Google has acquired Wildfire Interactive, the New Zealand-based Web2.0 marketing startup, adding a much needed social element to the search giant’s digital advertising arsenal.

Wildfire employs around 400 people, running ads for at least 30 of the top 50 brands. It was acquired for a reported $350m.

The company’s marketing software allows brands to serve social marketing content and ad...

By Matt Henkes, 02 August 2012, 0 comments. Categories: Data-driven marketing, Search Marketing, Social Media Marketing.

Changes to Google Website Optimizer - what it means for you

Website Optimizer is Google’s tool to allow companies, businesses and website owners to test and optimise their websites for free, allowing them to improve their sites and essentially increase their value.

As of the changes due on August 1 2012 when Google’s Website Optimizer will no longer be available as a standalone product, website and business owners will instead be forced to use Content Experiments, which is part of Google Analytics.

This may sound like a move that will...

By Jason Mills, 22 July 2012, 0 comments. Categories: Data-driven marketing, Search Marketing.

Link exchanges: bad for SEO and usability

The search engines use links (along with a multitude of other factors) to help determine a site’s reputation.

Since Google has the ability to crawl the entire web as needed, the search giant knows exactly how many links a website has, where they are coming from, what other sites those sources link to, what “neighborhood” links are...

By Nick Stamoulis, 13 June 2012, 0 comments. Categories: Organic Search, Search Marketing.

Blanket porn opt-in filter would be a mistake, says Google

Forcing UK internet users to opt-in for access to online porn wouldn't be very effective and would do nothing to help parents educate their children on the dangers of the internet, a Google spokeswoman said this week.

The UK government has been wrestling with the question of adult content on the internet; specifically how to protect innocent children from the heaps of filth available online.

It is currently consultation with ISPs is the suggestion that internet smut filters be imposed across the board, and...

By Matt Henkes, 25 May 2012, 0 comments. Categories: Commerce, Search Marketing.

Google squares up to CNIL for round three of privacy row

Google’s difference of opinion with the Commission Nationale de l’Informatique et des Libertes (CNIL) over its privacy strategy is to reach a head next week when representatives will meet to discuss the issue.

The dispute is over Google’s updated privacy policy, which allows Google to collate data from all their outlets, including Youtube, Gmail and Google+, and seamlessly assimilate them. The CNIL is concerned about how the change will affect users from a legal standpoint.

The change was...

By James Bourne, 18 May 2012, 0 comments. Categories: Search Marketing.

How often should I check analytics?

Every business today should have a website, but just setting up a website really isn’t good enough. If you’re going to invest in website design and hosting, it’s important to monitor the success of the website in order to look for ways to improve it.

That’s why it’s necessary to set up a Google Analytics account.

Google Analytics is a free tool...

By Nick Stamoulis, 17 May 2012, 0 comments. Categories: Commerce, Data-driven marketing, Search Marketing.

Bing integrates social search with nifty new sidebar feature

Microsoft is introducing deep integration with social networks to Bing, aiming to bring more personal relevance to its user search experience.

Bing has been steadily chipping away at the dominance of Google over the last three years, and yesterday its software giant creator Microsoft announced the new deep integration with Facebook.

Successfully weaving social...

By Matt Henkes, 11 May 2012, 0 comments. Categories: Search Marketing, Social Media Marketing.

Google changes AdWords ad rotation: Not for the better

Yesterday on the Inside AdWords blog, Google announced a new change to AdWords and the way adverts are rotated.

Advertisers have the option to rotate adverts in three ways. Optimise for Clicks, Optimise for Conversions or Even Rotation. We always test adverts on the Even Rotation setting as it allows you to split test your adverts and find out what copy works.

Over time, this can...

By Gareth Morgan, 02 May 2012, 0 comments. Categories: Advertising, Data-driven marketing, Organic Search, Search Marketing.

Google+ revamped after getting 170 million users

Google has revamped its Google+ service, after announcing it has more than 170 million users signed up.

Taking inspiration from Twitter and Facebook, the social network now features trending topics and cover photos. It also includes a new Navigation bar placed on the left hand side, which is customisable to the user’s needs.

The redesign came after Google announced that 100m of its users have used the network at least once in the last month, whilst 50m used Google+ at least once a day throughout the...

By Dani Millward, 12 April 2012, 0 comments. Categories: Search Marketing.

Google to penalise over optimised websites in favour for content

Google has announced it will start penalising websites that are overfilled with SEO.

The major search engine told of the plans during SXSW, with Matt Cutts, Google’s Head of Search, speaking about how the company has been working on a new search penalty for websites that are over-optimised.

This means that websites with great content will be favoured in order to drive more traffic to them, rather than websites with strong SEO. Cutts said it was a way to ‘level the playing ground’ for...

By Dani Millward, 19 March 2012, 1 comment. Categories: Organic Search, Search Marketing.

Why Google+ is Good for Business [infographic]

Google+ Action

Google+ is good for business if you really work your profile and engage your audience. Just building a profile out is better than nothing but you have to use it if you want it to help grow your business. Let’s not forget that your profile will rank fairly high for...

By Maciej Fita, 12 March 2012, 0 comments. Categories: Search Marketing.

Google declines to pause on privacy changes

Google has come under pressure from the European Union to halt changes to its new privacy policy while a group investigates whether it complies with rules on the protection of personal data.

The search giant’s controversial new privacy policy consolidates the 60 guidelines which previously governed a number of disparate Google services such as Gmail, YouTube and Google+, which the company is now making efforts to tie together more seamlessly.

In a

By Matt Henkes, 07 February 2012, 0 comments. Categories: Search Marketing.

Excellent Google+ Business Page launch strategy!

I’ve spoken about creating a Google Plus Page for your business before, in fact, I provided you with a step by step guide, so there’s no excuse not to have one. Now I want to tell you about a really great way to get that page rolling with content.

Remember, Google’s search is the number one search engine and Google own Google+, so Google is going to rank Google+ information in their...

By imod.co.za, 03 February 2012, 0 comments. Categories: Search Marketing, Social Media Marketing.

6 Ways to Build Your Google+ Page Engagement

Google Plus Tips

Google+ is all the rage right now but will it last long term? That is a damn good question that nobody can really answer but from what we have seen up until this point is that I think Google finally figured it out. Google+ has been...

By Maciej Fita, 31 January 2012, 0 comments. Categories: Search Marketing.