Google penalises guest blog network MyBlogGuest

By Amy@BubbleJobs

It’s no secret that guest blogging has been on shaky ground for a while now. I first blogged about the potential risks of guest blogging back in July last year and since then, Google has only been getting more and more vocal about how careful you have to be when guest blogging – last year urging SEOs to no=follow any backlinks in guest blogs – and more recently, warning that

By Amy Edwards, 21 March 2014, 1 comment. Categories: Content Marketing, Organic Search, Search Marketing.

Is Halifax the latest brand to be caught out by Google?

By Amy@BubbleJobs

It’s safe to say that in terms of SEO and manual penalties, 2014 is definitely proving to be an interesting year. A few weeks ago I blogged about Expedia’s massive manual penalty from the Big G – and this week it looks like yet another brand has been caught out for using less than white-hat link building techniques. I am of course talking about Halifax.

News first broke of Halifax’s suspected penalty last week (as far...

By Amy Edwards, 12 February 2014, 0 comments. Categories: Branding, Campaigns, Organic Search, Search Marketing.

Has Expedia been whacked with an unnatural links penalty?

By Amy@BubbleJobs

Apart from a few guest blogging comments from Matt Cutts and an actual apology from Google (yes, really!) over the Google Maps/hotel listing fiasco, things have been a quiet in the SEO industry as of late… but that all changed yesterday with an announcement that one of the biggest names in the travel industry may have been whacked with a pretty hefty unnatural links penalty.

An

By Amy Edwards, 22 January 2014, 0 comments. Categories: Campaigns, Organic Search, Search Marketing.

Next takes on Google in the battle for your inbox

A few months ago a funny thing happened to my inbox – Google redesigned it.  I wasn’t expecting it but actually when I got used to it, I quite liked it.  If you’re not a Gmail user you probably won’t have seen it but it looks something like this:

Gmail_inbox_desktop

(Note the 3 tabs across the top)

It’s quite a radical change...

By Gareth Crew, 05 December 2013, 0 comments. Categories: Advertising Technology, Campaigns, E-Commerce, Email marketing, Search Marketing.

Is Google+ Restricted Communities the next Yammer?

By Amy@BubbleJobs

It’s fair to say Google has been pretty busy with its social network recently. From vanity URLs to cool photo tools and apps, the search giant has been putting a lot of time and effort into improving Google+ recently – and last week was no different.

On Tuesday, Google announced it’s next bid to get its finger into the enterprise social network pie – ‘Restricted...

By Amy Edwards, 11 November 2013, 0 comments. Categories: Search Marketing, Social Media Marketing.

Video marketing from the heart: From Google to Guinness

Video marketing is really getting something right when it inspires and moves us. Today, Claire, our Production Manager, gets emotional and shares two such video ads she loves.

Both adverts are promoting very different products - Google Maps and Guinness - but they share fundamental elements that we'd recommend for video marketing campaigns - using authenticity, emotions and storytelling to inspire. 

Google Maps Video Ad - Saroo Brierley: Homeward Bound

This video ad for Google Maps tells the remarkable...

How Microsoft’s ‘Bing It On’ campaign could help Google’s brand in the long run

It’s a strange argument. Microsoft launches a campaign to show people the benefits of its Bing search engine, yet if the campaign succeeds, it may be of benefit to both Redmond and its bitter search rival Google. But how?

Microsoft has today launched bingiton.com, a site which compares the search pages of Bing and Google and asks users to rate the best results.

The contest lasts five rounds, with users told to select which results suited their needs, with a third ‘draw’...

By James Bourne, 10 October 2013, 0 comments. Categories: Advertising Technology, Campaigns, Search Marketing.

How can video content fly with the Google Hummingbird search?

Fancy a new search algorithm along with your birthday cake? You do if you're Google, which celebrated its 15th in style the other week with a new way of retrieving search queries - the Hummingbird.

This change could make a dramatic difference to how many visitors see your content, but don't panic. Read on as we explain ways to keep your videos flying...

Firstly, why the hummingbird? Because it's fast and precise, and according to Google, should produce better, speedier results for users. Sounds good so...

By Hurricane Media, 09 October 2013, 0 comments. Categories: Organic Search, Search Marketing, Video & Audio Marketing.

Google Hummingbird: What do we know?

By Amy@BubbleJobsLast week came the news that no one had been expecting: Google had completely replaced its existing algorithm with a brand-spanking new one a month ago. The Big G made the announcement a day before its fifteenth birthday and needless to say, the SEO industry has been busy speculating about the change ever since.

Nearly a week in, I thought it was about time we looked at what we know so far about the shiny new Hummingbird algorithm – and what it might mean for the industry moving...

By Amy Edwards, 03 October 2013, 1 comment. Categories: Organic Search, Search Marketing.

With Android KitKat, now Google really is the Chocolate Factory

As tech news days went, yesterday was probably one of the biggest in a long time.

First, Redmond announced that Microsoft was acquiring Nokia’s products, services and patents for $7.4bn, with Nokia CEO Stephen Elop rushing to the top of the bookies’ list as red hot favourite for the Microsoft CEO berth.

It was huge news yesterday morning, but now seems like ages ago.

In the afternoon, Cupertino...

By James Bourne, 04 September 2013, 1 comment. Categories: Advertising Technology, Campaigns, Search Marketing.

Are we in the middle of the latest Google update?

By Amy@BubbleJobsJust like anyone else working in SEO these days, part of my job consists of keeping an eye on our rankings for particular keywords and the rankings of our some of our biggest competitors. Now, with things like personalisation and local results, these days that’s definitely easier said than done… but more often than not, it is possible to get a good idea of your progress and overall position and, apart from the normal shuffle, things have been pretty steady-ish in the SERPs for a while...

By Amy Edwards, 03 September 2013, 0 comments. Categories: Organic Search, Search Marketing, Social Media Marketing.

Why it’s about time you jumped on the Schema bandwagon

By Amy@BubbleJobsIf you’ve got a website, you might think you’ve got the on-page SEO sussed. You’ve spent ages doing keyword research, you’ve carefully tweaked your H1s and title tags, you’ve been sure to make the most of every last character in your metadescription and you’ve expertly handwritten countless landing pages… now you can relax, kick back and do a bit of off-page activity to reinforce all your hard work… after all, you’ve got everything covered,...

By Amy Edwards, 29 August 2013, 0 comments. Categories: Organic Search, Search Marketing.

Google Glass: What will it bring to businesses?

We’re sure you’re all in the know about Google Glass by now, but have you considered the effect these specs might have on your business? The techno-enthusiasts at Google HQ have designed and implemented a whole new way of browsing and using a computer with an innovative optical head-mounted computer in the form of glasses; the headset is...

By Gareth Morgan, 20 August 2013, 0 comments. Categories: Search Marketing.

Why you should audit your backlinks following Penguin 2.0

google-20

High rankings in the search engines for competitive keywords in your industry are extremely valuable. You can practically guarantee a steady stream of targeted visitors to your offer and convert that traffic into new customers for your business.

But actually getting those rankings is a completely different story.

Search engine rankings

Google continues to have significant market share in the industry. New data shows Google accounts for over two-thirds of search traffic leaving search rivals Yahoo and Bing in the dust.

Ranking for just a single keyword can have a profound impact on your business.

But search engines such as Google use complex algorithms to determine where pages rank. Aside from on-page factors including page structure and...

By Maciej Fita, 31 July 2013, 0 comments. Categories: Organic Search, Search Marketing.

Guest blogging: Worth the risk?

Since Penguin 1.0 first exploded onto the scene last April, I think it’s fair to say that guest blogging has become the link building method of choice for many SEOs and online marketers in the industry. The process of creating (what should be unique) content and posting it on other people’s blog, guest blogging has two major benefits for any site; it helps to drive valuable traffic to the site and it also helps to up the number of links (and unique IP addresses) feeding back into the site.

Now, in...

By Amy Edwards, 01 July 2013, 0 comments. Categories: Branding, Commerce, Content Marketing, Organic Search, Search Marketing.

Google Glass is “the next iPhone” says analyst, prime for marketing?

Wearable computing has taken headlines by storm recently; from wrist-based such as the Kickstarter-success Pebble, to those sitting on your nose like Google’s Glass. Amid concerns and “fashion” issues; many wondered whether these devices would take off, alongside privacy concerns.

Well it looks like it will, it looks like it will be big, and due to the popularity we’re left thinking how it could be great for some innovative marketing.

According to a new report by...

By Ryan Daws, 21 June 2013, 1 comment. Categories: Advertising, Commerce, Search Marketing.

Why Google’s Content Experiments API is part of the larger plan

Many marketers who want to perform split or multivariate tests have little to no budget for it. That’s the nature of the space - companies are always looking to do more with less. So when Google shut down Google Website Optimizer and launched Content Experiments inside Google Analytics, many in the space were rightly concerned. The relatively full-featured tool was going away, replaced by a competent, but lacking, replacement.
The move drew considerable ire, and left many marketers...

By , 12 June 2013, 0 comments. Categories: Data-driven marketing, Organic Search, Search Marketing.

5 tips to improve your click through rate on Google+

Just like anyone else in the industry, I’m a massive fan of social media and right now Google+ is definitely in my top two. In my opinion, Google’s often over-looked social network is one of the best places for socialising, sharing and just generally discovering great content that you actually want to read and view. Unlike LinkedIn, its communities are moderated pretty effectively and are relatively spam-free and unlike Facebook, the network is also fairly free of pointless advertising thus far –...

By Amy Edwards, 11 June 2013, 0 comments. Categories: Data-driven marketing, Search Marketing, Social Media Marketing.