How to increase ROI on PPC Facebook ads
A study from TBG Digital has suggested that advertisers can significantly boost ROI on Facebook advertising by incorporating social context into their campaigns.
TBG tested social context ads, which list friend endorsements, detailing which of the users friends ‘like’ the specific Facebook page, group, event, or application that’s advertised, against ads with no social context.
The study revealed that social context resulted in a 29% reduction in CPC for advertisers. The data came from a...