Don’t Let Your SEO Go the Way of the Space Program

For all intensive purposes, the US space program is done and over. After 135 missions over 30 years, the last shuttle launched and landed this past July. Some blame the program’s slow demise on cost, others site lack of interest from both the public and corporations who could have helped shoulder the expenses. Whatever the reason, it seems like the US is done with “the final frontier.” Sometimes your SEO might feel a little bit like a space mission. You’re heading off into the...

By Nick Stamoulis, 31 August 2011, 0 comments. Categories: Commerce, Organic Search, Search Marketing.

How to get your website indexed by Google in a day!

If you work in a world where it’s important to get your (or a client’s) website indexed (listed) with Google quickly, then I’m sure you’ve Googled this many times and ended up at a page which allows you to submit a URL. I’m also sure that when you’ve done this, you’ve still waiting a good amount of time before your site is indexed.

The good news is that Google’s new service, Fetch as Googlebot, has been launched and it’s a fantastic way of getting a new...

By imod.co.za, 30 August 2011, 0 comments. Categories: Data-driven marketing, Organic Search, Search Marketing.

Do You Care If Google Has Your Information?

Simply put, Google stalks us. They use the information that we willingly give them to provide us with relevant search results, but also use that information for their own benefit by showing us ads that they hope that we will click on so that they can make some money.

Of course, Google doesn’t only stalk our searches, but stalks pretty much any Google feature that we use. Perhaps one of the most controversial is the fact that Google “reads” our emails in Gmail. If you have an email chain...

By Nick Stamoulis, 30 August 2011, 0 comments. Categories: Campaigns, Commerce, CRM, Data-driven marketing, Publishing, Search Marketing.

New Google trial showing Wikipedia snippets in the search results

Of the numerous and varies tests that Google keeps performing, this has to be one of the more interesting ones - snippets of information from Wikipedia, all neatly boxed up alongside the search results:

We stumbled across this yesterday and could only get this to work in Chrome, whilst not signed in. This must mean that it is in beta testing and they are likely monitoring click-through-rate to see if...

By Gareth Morgan, 29 August 2011, 0 comments. Categories: Commerce, Data-driven marketing, Organic Search, Search Marketing.

Get a Google Plus widget for your blog

I remember a period of blogging where social widgets were massive and the minute a new service launched so did a widget, which would be hugely accepted. These days social widgets are released when new initiatives take place, but the up-take isn’t as big and this is more than likely because there are just too many.

Including a Facebook, Twitter, FourSquare and Google+ widget on your sidebar could easily use up around 1600px at least, which is a huge amount of real estate considering the fact that you...

By imod.co.za, 28 August 2011, 0 comments. Categories: Content Marketing, Publishing, Search Marketing, Social Media Marketing.

How Google and Bing searches compare

Bing vs. Google

A recent study has shown that Google may be falling short of Microsoft's search engine, Bing, when it comes to the helpfulness and relevance of their search results. The study looked at just how many searches made using the search engines actually resulted in a visit to one of the suggested websites. The findings were very interesting;...

By Gareth Morgan, 17 August 2011, 0 comments. Categories: Organic Search, Search Marketing.

Google’s Motorola Deal is About Patents Not Innovation

By now you’ve heard that Google’s agreed to acquire Motorola Mobility for around $12.5 billion. Google says it plans to run Motorola Mobility as a separate business, and is committed to keeping Android an open platform for other licensees. Android licensees such as Samsung, Sony Ericsson, and HTC are lightly praising the deal.

As the patent wars really heat up between Apple, Google, and Microsoft, this is perhaps a very smart move by Google to hedge its bets even more. But Google and...

By Randy Giusto, 16 August 2011, 0 comments. Categories: Commerce, Search Marketing.

Google Sent us a Package!

I always get excited when I check our mail and there is a package from Google. I don’t know if it is because Google is notorious for never really using any type of snail mail for communication but I get a warm and fuzzy feeling when I see a little white box with a giant Google sticker on it. Today it is a little package from Googles Engage program for agencies.

Photo 1

By Maciej Fita, 07 August 2011, 0 comments. Categories: Search Marketing.

Big Brother apps coming to a mobile near you

Big Brother fans will soon be able to access their favourite housemate info, games and live coverage after Channel announced it is to launch its first apps for the iPhone, iPad and Android devices on 18 August.

The reality show, which was bought by Five last year after ten years of success on Channel 4, kicks off with ‘Celebrity Big Brother’ on Thursday 18 August with the apps’ launch set to coincide with the first broadcast, pending approval from Apple.

In addition to pre-roll ads which...

By Verity Gough, 07 August 2011, 0 comments. Categories: Advertising, Campaigns, Search Marketing.

iPhone beating Android in paid-for apps war

Apple is still taking the lion’s share of the paid-for Apps market leaving Google’s Android floundering in the water, according to a report by top UK app design firm, Nice Agency.The iphone currently remains the market leader in terms of the amount of paid apps on offer - almost three times more than Android currently offers.“Consumers are willing to pay for Apple apps because they believe they're good value for money,” said co-MD of Nice Agency, Ryan Hall but argued that its success has been down to more than...

By Verity Gough, 01 August 2011, 0 comments. Categories: Campaigns, Search Marketing.

Hakuna Matata SEO

Just about everyone over the age of 3 is familiar with “The Lion King,” arguably one of Disney’s most famous films (and rampantly successful Broadway show). One of the film’s quintessential songs is “Hakuna Matata,” which Timon and Pumba teach to young Simba. The moral of the song— no worries.

I’ve seen plenty of experts and clients fret over their SEO. Sometimes it feels like our entire industry lives by the will of the search engines and their algorithms. A...

By Nick Stamoulis, 01 August 2011, 0 comments. Categories: Organic Search, Search Marketing.

Online travel agents are a dying breed

I went to my a travel industry meeting today at Kelvin Grove in Cape Town, and the poor attendance got me thinking about how the travel industry as we know it is dying.   I wasn’t just thinking about how young upstart online agencies have been replacing traditional bricks and mortar agents, but about a second evolution I predict in the online world, whereby Google displaces online agents.

The last decade has seen online travel agents creating havoc with traditional agents business models.  Running an online travel...

By imod.co.za, 28 July 2011, 0 comments. Categories: E-Commerce, Search Marketing.

Find people on Google Plus

I came across a really useful tool this afternoon called Find People on Google Plus and guess what, that’s exactly what it helps you do. The website currently has just under 4 and a half million users who are searchable, and this tool allows you to search through all the users for a word of your choice.

I immediately performed a search on “SEO” to hopefully find some new potentials for the SEO...

By imod.co.za, 20 July 2011, 0 comments. Categories: Search Marketing, Social Media Marketing.

Getting Started With Google+ for iPhone

Apple has finally approved the eagerly awaited Google+ app for iPhone. While it’s definitely better than using the mobile web interface, the app has attracted much criticism from the social network’s users.

The application has been a little buggy from the start, tending to stall a little before really getting going. That being said, Google+ will certainly grow to be a much better application with all the user feedback. Besides, this is the first version of what could turn out to be the next...

By imod.co.za, 20 July 2011, 0 comments. Categories: Search Marketing.

Most expensive AdWords categories

If you’ve ever worked with Google AdWords, you’ll know that some keywords are incredibly expensive. I’ve found it fascinating discovering that some areas such as credit, insurance and property can have cost per clicks of tens of dollars, if not hundreds. I remember the first time I was involved in a debt related search engine marketing campaign, a good few years ago and each click was up at $50 per click...

By imod.co.za, 18 July 2011, 0 comments. Categories: Search Marketing.