Google Street View goes indoors

Google Inc will bring indoor business photos into its Street View service. The pilot project will allow users to view inside various businesses from around the world.

Businesses, including shops, hotels and restaurants, can be involved with the process, although big-brand chains such as hospitals and lawyer’s offices have been excluded for the time-being.

The new extension will invite businesses with high search hits to participate and submit images,...

By Dani Millward, 31 October 2011, 0 comments. Categories: Search Marketing.

Google Search Getting Much More Secure

Making It Safe to Search

We live in a world where digital interaction is the number 1 form of communication. With that speed, quickness and convenience comes certain security issue that always linger in the back of people’s minds. With infinite digital lines tieing...

By Maciej Fita, 19 October 2011, 0 comments. Categories: Search Marketing.

What do Google, Facebook, Twitter employees get?

I’ve read many posts over the years that discuss the perks of working at some of the leading technology corporations, but it’s not often that this information is compiled into a visual representation, in this case, an infographic. I thoroughly enjoyed looking through this infographic, but then felt a little jealous afterwards ;)

Just click the image below to enlarge it:

 

By imod.co.za, 17 October 2011, 0 comments. Categories: Commerce, Search Marketing.

Google rant proves potential social media risk for businesses

A Google engineer has nicely highlighted the risks social media can pose for employers by accidently posted a rant about Google+ on the social network.

Steve Yegge posted the long rant publicly instead of privately, making his thoughts on the platform known to the world. "That's one last thing that Google doesn't do well is Platforms," he wrote. "We don't understand platforms. We don't "get" platforms.[...]The Google+ platform is a pathetic afterthought." This has come out at a bad time for Google, as a report by Chitika Insights revealed that Google+ is losing traffic. With more than 40...

By Dani Millward, 17 October 2011, 0 comments. Categories: Branding, Search Marketing, Social Media Marketing.

Google Plus reaches 40 million users

Google’s new social networking platform, Google+, now has 40 million users, according to the company’s Q4 results, released today.

The company opened Google+ to the public on 20th September, offering the latest challenge to Facebook.

Over 3.4 billion photos have already been uploaded to the social network since its launch.

Chief executive Larry Page said: “People are flocking to Google+ at an incredible rate and we are just getting started.”

Page also revealed that Google’s web...

By Dani Millward, 14 October 2011, 0 comments. Categories: Search Marketing, Social Media Marketing.

How the Search Engines Personalize Your Search Experience

The search engines work to please their customers, just like any other business. For Bing, Google and Yahoo, this means providing the best results possible for any and all search queries. One of the ways they are working to improve their user-experience is by offering more personalized results.

Here are 3 ways the search engines personalize the SERPs:

Location Type “pizza” into Google; what does your SERP look like? Chances are the first results Google pulled are all pizza places near your town. After those come the...

By Nick Stamoulis, 11 October 2011, 0 comments. Categories: Search Marketing.

Where do people look on search results?

I read a fantastic post over at SEOmoz yesterday, the sort of post that is technical in terms of SEO, but not too technical that a lot of people would struggle to understand, so I wanted to write about the post here because I found it fascinating and I’m sure a lot of you will appreciate this.

So as a quick intro, what’s eye-tracking? Eye-tracking is the process of studying where people’s eyes go when they look through the results...

By imod.co.za, 10 October 2011, 0 comments. Categories: Search Marketing.

How to Create an Effective Pay-Per Click Campaign that Actually Works!

As most everyone knows, pay-per-click (PPC) advertising has an immediate cost associated with it. And if you do it wrong, it could mean a lot of money goes straight down the drain.

However, if you do it correctly, the rewards are plentiful.

The nice thing about AdWords is, you can set up an account in five minutes or less and start seeing results right away. You can also replace it immediately with something new if your ads aren’t working.

Another...

By Richard Hughes, 28 September 2011, 0 comments. Categories: Advertising, Advertising Technology, Search Marketing.

Google Focuses on Blogger Platform Experience

For those of you who haven’t yet launched a blog and really don’t want to go through all the hoopla of getting your own server for a self-hosted WordPress blog,  Blogger blog by Google is about to get a few new user friendly experience options. A little while back Google announced that they would be making some nice new changes to their popular blogging platform and they have made some radical changes. The new revised Blogger will come with 7 new viewing versions users can choose from.

  • Classic - 

By Maciej Fita, 28 September 2011, 0 comments. Categories: Content Marketing, Search Marketing, Social Media Marketing.

Misspellings Won’t Help Your SEO

Ever since we started school we were taught the importance of spelling and grammar. If we made spelling mistakes in a paper we were docked points. Sure, Microsoft Word’s autocorrect feature comes in handy, but mistakes still slip through the cracks. Spelling in the business world is just as important, if not more so, as it is in the 8th grade spelling bee finals. People can make a snap decision based on a small typo in a correspondence that can result in losing a million dollar account. What it...

By Nick Stamoulis, 23 September 2011, 0 comments. Categories: Content Marketing, E-Commerce, Organic Search, Search Marketing.

Google Wallet is here!

Google Wallet is an Android app that makes your phone your wallet. It stores virtual versions of your existing plastic cards on your phone. Simply tap your phone to pay and redeem offers using near field communication, or NFC (what?).

Google Wallet has been designed for an open commerce ecosystem. It will eventually hold many if not all of the cards you keep in your leather wallet today. And because Google Wallet is a mobile app, it will be able...

By imod.co.za, 21 September 2011, 0 comments. Categories: Commerce, M-Commerce, Search Marketing, Social Media Marketing.

4 Ways to Get More Value out of Your Blog

Blogs are great because they provide a place for individuals and businesses to share their thoughts and knowledge to a wide audience in an informal and easy to use format. Unfortunately not all blog owners use their blog to its fullest potential. They brainstorm a topic idea, write about it, post it, and that’s it.

In order to get the most out...