What to Know About Google’s New Update

Last week Google announced another algorithm update, called the “page layout algorithm update”, which will target sites that have too many ads above the fold. Users find it frustrating when they click on a search result and then have a difficult time finding the actual content. Google wants to provide its users with the best possible experience and will now be penalizing sites in which the content is not prominent on the page.

By Nick Stamoulis, 25 January 2012, 0 comments. Categories: Advertising, Organic Search, Search Marketing.

The marketing implications of ‘search, plus your world’

Last week Google launched their latest feature called ‘search, plus your world’ or search+ for short. This change sees a deeper integration of Google search with its social network Google+, thereby turning search into a more social experience. They want to improve the search experience by making results more relevant and personal to users when they are signed into their Google.com accounts. 

To do this they need social data which will come from what people...

By contributor, 20 January 2012, 0 comments. Categories: Search Marketing, Social Media Marketing.

Are You Letting Your Analytics Drive You Crazy?

Website analytics can be a marketer’s best friend or worst enemy depending how much you let them dictate your day-to-day life. If you find yourself panicking over small changes, spending hours a day combing through page after page of data and making drastic SEO changes to your site based on a few days of analytics it’s time to stop letting your site’s analytics drive you crazy! Here are three ways to do just that:

Stop panicking over small dips in traffic. 

By Nick Stamoulis, 17 January 2012, 0 comments. Categories: Data-driven marketing, Organic Search, Search Marketing.

3 Ways Google Changed SEO in 2011

First, let’s set the record straight. Google changed SEO in many more than three ways in the past year. Google’s algorithm and policies are continually changing so it could even be safe to say that it changed SEO on a daily basis. Of course, some changes got a lot more attention than others, and rightly so.

These changes could be known as “game-changers”. Obviously they each received a lot of press and attention within the last 12 months. Let’s take a look.

By Nick Stamoulis, 02 January 2012, 0 comments. Categories: Organic Search, Search Marketing.

Want to See The Google London Office?

Google is notorious for having an amazing work environment for the employees to spawn and foster only the best ideas. The Google London office is no exception to this rule. This office is probably one of the coolest work places anybody can work at. Stuart Miles put together this wonderful article with photos on Pocket-lint showcasing the Google office just in case you are interested in seeing what it is all about.

By Maciej Fita, 20 December 2011, 0 comments. Categories: Search Marketing.

Google Teaches Us How To Search

Google Teaches Us

Google has come a long way since their birth in the 90′s and with that evolution comes some education on how to properly search for different things.

Whether you are a marketer or just person looking for something specific Google has given the community...

By Maciej Fita, 09 December 2011, 0 comments. Categories: Search Marketing.

Google Chrome overtakes Firefox in browser race

Google Chrome has become the second most popular web browser in the world after overtaking Mozilla Firefox, according to new statistics.

The web browser holds 25.69% of the market, whilst Firefox has 25.23%. Google's percentage increased by nearly 5% since 2009. Microsoft's Internet Explorer is still number 1 in the worldwide market, holding just over 40% of browser usage.

The 

By Dani Millward, 05 December 2011, 0 comments. Categories: Commerce, Data-driven marketing, Search Marketing.

How Do You Get A Job At Google? [infographic]

Job at Google

If you have ever thought about getting a job at Google you better be prepared for a long winded process. Some candidates have experienced close to 30 interviews before an offer was even made and the infographic below explains it all.

The great folks over at

By Maciej Fita, 30 November 2011, 0 comments. Categories: Search Marketing.

Android Market Sees Continued Growth

Research2guidance’s latest report, ‘Android Market Insights’, examines download patterns and the number of new applications added to the Android Market over the last few months.

US Android Users Downloaded 240 Million Apps in September 2011

The United States remains the largest market for Android in terms of user base and number of apps downloaded with US Android users generating over 50 percent of all Android app downloads; totaling nearly 3.5 billion.

The US comprised 42.3 percent of all...

By AlwaysOnMessage, 17 November 2011, 0 comments. Categories: Commerce, Search Marketing.

Encrypted Search and What It Means for SEO

Not too long ago Google made an announcement that they would be making search more secure. It will begin sending users that are signed in to their Google account to a secure version of the site when they perform a search. Since search is becoming more and more customized the purpose of this change is to protect personalized search results for users.

While this seems like a...

By Nick Stamoulis, 16 November 2011, 0 comments. Categories: Organic Search, Search Marketing.

Google+ Brand Pages: Should You Create One?

Google+ has made numerous headlines since it was first launched in June 2011. It’s been in the news for being a potential “Facebook killer”, for its quick growth, for integration of the +1 button, and for its interesting strategy of holding off on allowing businesses and brands to use the medium at first. Now, all eyes are once again on Google+ because they have finally opened up the social network to brand pages.

As stated on a

By Nick Stamoulis, 09 November 2011, 1 comment. Categories: Advertising Technology, Search Marketing, Social Media Marketing.

Google makes search engine 'fresher'

Google Inc has upgraded its search ranking algorithm in order to offer fresh and up-to-date results more easily.

Impacting on around 35% of searches, the change will help people find relevant results, without the need to add extra information.

Searches for reviews, new and recurring events and trending topics will also offer the latest, high-quality information.

However, the new algorithm ensures that information will be based on what users...

By Dani Millward, 07 November 2011, 0 comments. Categories: Search Marketing.