Crowd sourcing your music video #vaccinesvideo
Sony have come up with a digital marketing campaign, which aims to fuel the music video of The Vaccines new single called Wetsuit. The idea is fairly straight forward, but definitely something new:
The public are able to submit photographs in real-time by simply shooting and tagging with the hashtag #vaccinesvideo on Instagram. The director of the movie is going to then source all the content for the music video from what the public submit.
I’m a big fan of user generated content, I feel that it gives...