Are LinkedIn Endorsements just a cry for attention?

By Amy@BubbleJobsI’d never go as far to say that LinkedIn was one of my favourite social networks but, given the industry I work in, it’s a pretty essential platform to be on and I find myself on there most days for one reason or another.

Now, there’s really not much that annoys me about LinkedIn (compared to Facebook anyway!) but there are some things; namely people posting spam into groups EVERY SINGLE DAY, people directly contacting me asking me for a job (note: I work for a jobs board –...

By Amy Edwards, 15 March 2013, 1 comment. Categories: Publishing, Social Media Marketing.

5 ways to foster positive customer reviews

positive customer reviewsGuest blog by Erin Schwartz Marketing Coordinator at

Any business owner doubting the importance of online customer reviews to their bottom line needs only to look at the battle currently being waged between Google and scrappy independent company Yelp. After Google offered...

By CX, 13 March 2013, 0 comments. Categories: Publishing.

KLM: The 3 pillars of successful social media strategy - #SMWF

KLM has been known as a social media savvy airline for some time, and we managed to pin down its social media manager Karlijn Vogel-Meijer, ahead of her appearance at #SMWF in London later this month, to get some advice and insight.

KLM has done some impressive stuff with social media in the past. Some may recall its scheme to allow people to choose who they would sit next to on a flight via Linkedin profiles, or the “Surprise” random acts of kindness campaign, see video below. But how is the...

By Matt Henkes, 07 March 2013, 0 comments. Categories: Campaigns, Publishing.

What’s so great about digital marketing?

There’s a lot of talk that ‘digital marketing’ will become just ‘marketing’ in 2013…Let's face it, marketing just doesn't cut it anymore without digital. Over 6.8 million South Africans use Facebook on their mobile phones, and 2.4 million South Africans use Twitter. Here are some of my own personal reasons as to why digital is just that good:

1. It’s contagious

Social media and all things digital have become prolific. Generation Y is the generation that believes in FOMO...

By Mike Saunders, 18 February 2013, 0 comments. Categories: Publishing.

Are handwritten notes the original social media?

More personal than social media...It’s impossible to ignore the Social Media crusade. Perhaps you received business through Social Media contacts and activity. I admit that I’ve made interesting new contacts, renewed old friendships and generated business through social media.
However, I’ve received a lot more business and recognition from sending hand written notes. The two best messages to send via hand written note are thank you and congratulations. Thank you for your business,...

By George Torok, 19 December 2012, 0 comments. Categories: Publishing, Social Media Marketing.

The benefits of a company page on LinkedIn

Over 100 million professionals are following more than 1.9 million companies on LinkedIn. Consider for a moment your business profile…

The reason for following companies on LinkedIn is to stay in the loop with new developments, compare products and services, track potential business opportunities, and keep an eye out for job  openings. Members are notified of such developments via network updates or emails. When members want to know more about your company, they look to your Company Page on...

By Mike Saunders, 14 December 2012, 0 comments. Categories: Publishing, Social Media Marketing.

SME marketing strategies from Steve Jobs


Could Apple co-founder Steve Jobs, head of a huge, multi-national technology company, teach an experienced small business owner a thing or two about marketing? Could he ever...

In fact, the tenets Jobs used to sell hundreds of millions of consumer electronics devices, billions of music downloads, and create one of the world's leading movies studios, apply just as well to Joe's Transmissions or South Coast Pizza as they do for any other business.

They should be required in every college...

By Steve Faber, 30 October 2012, 0 comments. Categories: Publishing.

Did “Call Me Maybe” and social media really change music marketing?

Are social media tactics “upending” the music industry, or are they simply becoming recognised as part of an integrated multi-platform approach to marketing? 

Summer’s pretty much over, but the beat, as they say, goes on.

Don’t think that those summertime music hits (or earworms, depending on your taste...I’m looking at you Gotye) are going away anytime soon. I’ve talked before about what the music industry gets right...

By Star Group, 19 September 2012, 0 comments. Categories: Publishing, Social Media Marketing.

The digital mob mentality and dealing with negative online PR

Do not feed the trollsI can't explain where it comes from, but somewhere rooted deep within the human genetic makeup is the need to argue. For some, this desire runs deeper than others.

I’m sure psychologists will break it down to being raised in a broken home, or being abused in the playground, or something equally as miserable, and I’m sure all of these things would taint a person.

By Mike Saunders, 13 September 2012, 0 comments. Categories: Publishing, Social Media Marketing.

Building credibility, value and trust on a shoestring

Setting priorities in your business? Your first job is to sell. Selling is: writing the orders, receiving the cash, feeding the beast. If you don't sell, the beast (your business) will die. The impact of selling is immediate. You may love it, but it is a beast. You need to feed it and control it. Your second priority is marketing. Marketing is taming and grooming the beast. Marketing is everything that makes it easier to sell. Marketing is about sending messages, and everything you do or don't do sends a...

By George Torok, 21 August 2012, 0 comments. Categories: Publishing.

How ‘loyal’ are you in the eyes of your customers?

“Customer loyalty is the single most important driver of growth and profitability.” – The Harvard Business Review

It’s obvious that brand loyalty is hugely important! But why? Well everyone knows thats it’s so much harder to find new customers than to retain existing ones. A true brand loyal customer, through “WOM” (word of mouth), can get their friends and family to switch brands in an instant.

By Mike Saunders, 17 August 2012, 0 comments. Categories: Campaigns, Publishing.

Should you use web personalisation for your website?

Web personalisation is the process of tailoring a website to the visitor based on different pieces of data collected about them.

The data can come from what social media sites they're logged into, where they are accessing your site from geographically, what kind of device they're accessing your site from, among other gathered information.

Every company, at some point or another, has to take a good long look at their marketing and ask themselves the question: is web personalisation right for us?

To help you...

By Tara Hornor, 20 July 2012, 0 comments. Categories: Advertising Technology, Branding, Publishing.

How to shoot down a brand dissenter with style [infographic]

Here’s an effective way to draw positive attention to your brand and maintain a sense of humour, as shown by @smartcarusa.

Smart cars have never traditionally received the best press, and Twitter user Clayton Hove couldn’t resist a sly dig at the company’s supposedly brittle exterior.

Presumably not expecting any response in particular – a quick look on his page shows his tweets are frequent and far reaching at a variety of targets – Hove would...

By James Bourne, 22 June 2012, 0 comments. Categories: Campaigns, Publishing.

Why peer recommendations are critical for marketing success

I am very intrigued and interested in the topic of what influences someone to make the decision to buy your product or service. As all marketers and brand owners be!

It's an important and increasingly pressing challenge for marketers and agencies, as it is clear that traditional paid for advertising is slowly becoming less effective. So what next?

By Gary Bembridge, 19 June 2012, 1 comment. Categories: Branding, Publishing.

5 localization steps for global brand loyalty

Too often, companies don’t recognize the competitive nature of the global market and aren’t aware of the impact of a flawed localization effort. To initiate an international marketing effort that is successful, recognize the importance of communicating with people accurately in their native languages — and demonstrate that you know something about their local cultural preferences. That, essentially, is what localization is all about. And that effort is what a sufficient share of your overall...

By Liz Elting, 12 June 2012, 0 comments. Categories: Advertising Technology, Campaigns, Publishing.

Google+ - Not a no-brainer but a different kind of brain

Last week, Marketing Tech contributor Neal Schaffer argued that Google+ is a ‘no-brainer’ for business marketers. His evidence: Google Knowledge Graph, enhanced Google search listings, and live on-air Hangouts.  I imagine that the new Google Plus Local would be a notable addition to his argument – and the argument is convincing. Google is the king of search engines, and businesses can now use free...

By Amy Hruby, 01 June 2012, 0 comments. Categories: Publishing, Social Media Marketing.