Salesforce announces CRM deal with Omnicom, utilises marketing cloud

Marketing comms provider Omnicom has sealed a deal with cloudy CRM provider Salesforce.com to give Omnicom’s agencies more personalised communications through the ExactTarget Marketing Cloud.

The partnership means companies can ‘connect the dots’ between marketing, sales, communities and customer service, leveraging data from a variety of sources and devices.

“As marketers, you need to be wherever your customers touch your brand,” said Lynn Vojvodich, executive vice president and...

By James Bourne, 23 September 2014, 0 comments. Categories: Advertising Technology, CRM, Marketing Cloud, Publishing.

Evian teams up with Mr Men to create ‘Mr Glug’ brand character

Water brand Evian has teamed up with Sanrio, the Mr Men and Little Miss parent company, to create a brand new Mr Man character – ‘Mr Glug’.

“Mr Glug is a very active fellow indeed,” begins the copy. “His favourite sports include water skiing and roller blading.

“All that exercise makes him very thirsty and the thirstier he gets, the more the colour drains out of him,” it continues. “When this happens, Mr Glug must drink water so that his colour comes...

By James Bourne, 18 September 2014, 0 comments. Categories: Campaigns, Publishing.

will.i.am launches eyewear brand, asks for “dedication and passion”

Musician, entrepreneur and general techie will.i.am has today unveiled his eyewear brand, ill.i Optics, with a promotional video and campaign as part of the launch.

The product, created in conjunction with Australian designer George Gorrow, features a video where will.i.am is sat at a recording desk, yet cuts to various eyewear paraphernalia – will.i.am’s personal collection, spanning 20 years.

“I see a gap in the world of eyewear, and this is my instalment of what I feel is missing,”...

By James Bourne, 16 September 2014, 0 comments. Categories: Advertising Technology, Campaigns, Publishing.

Take this remarkable marketing lesson from Steve Jobs and Malcolm Gladwell

Today, let’s look at one of the key factors in building a remarkable, profitable business.

Your business and doing it your way

Malcolm Gladwell was once asked how to write a best selling book. His answer was as follows:

“The moment you write a book hoping it will be a best seller, your chances of it becoming a best seller go downhill. [...] You write the book you would want to read.”

Gladwell went on to explain that Steve Jobs never brought a product to market, because he thought the marketplace wanted it.

Think...

By Jim Connelly, 26 August 2014, 0 comments. Categories: Publishing.

Malaysian mobile firm pays tribute to MH17 flight victims through memorial app

Just Mobile Sdn Bhd, a Malaysia-based IT and mobile technology firm, has updated its eMemorial Facebook app to include separate pages for each of the 298 people who lost their lives in the MH17 flight to Kuala Lumpur, which was shot down over Ukrainian airspace last week.

The eMemorial app, currently in beta, allows people to post memorials “to remember loved ones and share their legacy and life with the rest of [their] Facebook friends”, yet also features memorial pages to celebrities, from as...

By James Bourne, 21 July 2014, 0 comments. Categories: Publishing, Social Media Marketing.

Yo: Is it really that simple?

By Gram Bowsher

Yo: A two letter word with ambiguous origins and typically inconsequential meaning. Or is it not that simple? One of the newest trends in social media and mobile apps has been the rise of the app named after such a seemingly innocuous term. Giving users only the ability to send the word “Yo” to each other, the app has already received $1.2 million in investment and has risen to the number one in the iOS app store.

The fast rise of Yo was quickly followed by an influx of hack attempts, and...

By Randy Giusto, 02 July 2014, 2 comments. Categories: Campaigns, Publishing, Social Media Marketing.

Quip CEO Bret Taylor: I continue to be “awe-inspired” by Mark Zuckerberg

Bret Taylor, the CEO of collaborative document app Quip, says that Facebook’s continued aggressive pursuit of mobile is a “smart move” and that he continues to be “awe-inspired” by Mark Zuckerberg even after leaving the post of CTO in June 2012.

Taylor, who admitted that during his three year tenure Facebook’s transition to mobile had been “awkward”, explained why he thought tech companies who didn’t move to mobile would go the same way of firms who failed...

By James Bourne, 06 June 2014, 0 comments. Categories: Publishing.

Salesforce: Why you can’t create a culture of brand advocacy overnight

Dan Rogers, VP EMEA marketing at Salesforce.com, sits down at a press table in the ExCeL. “Well, today was just about the highlight of my career,” he begins.

Looking at the Salesforce1 World Tour, with the announcement of a UK data centre and the renaming of the Heron Tower to the Salesforce Tower, it’s easy to see why. “Hearing that we have huge customer momentum and growth, and the growth of the partner ecosystem, is just amazing,” Rogers explains.

“As a marketer,...

By James Bourne, 23 May 2014, 0 comments. Categories: Advertising Technology, Campaigns, Publishing.

Twilio: The ‘age of the customer’ emphasises why brands need APIs

The issue of why brands should have APIs is not a new one, with articles as far back as 2011 espousing this notion. For Twilio, a provider of cloud-based APIs and a leader in the market, it’s about what CMO Lynda Smith calls “building great customer experiences.”

“What we’ve started to see as we looked across the customer base that we have, and all the interesting ways that we’re using communications, it’s...

By James Bourne, 21 May 2014, 0 comments. Categories: Automation, Campaigns, Publishing.

Pets at Home utilises crowdsourcing for poignant ad campaign

This is one of MarketingTech’s favourite campaigns so far this year. Pet food supplies provider Pets at Home has used real interactions between pets and their owners for a new video campaign, which was debuted over the weekend.

Under the hashtag #mypetmoments, users were invited to send in their best, brightest and cutest videos starring their pets, with the usual dog and cat vids supplanted by proud owners of rabbits, hamsters, and even a duck.

According to Krow, the agency which put the campaign together, the...

By James Bourne, 13 May 2014, 0 comments. Categories: Publishing, Video & Audio Marketing.

John Lewis named most ‘collaborative’ UK brand, survey shows

Research published today by domain .wiki has revealed that John Lewis is the most collaborative UK internet brand, ahead of Google, Apple and Marks & Spencer.

The news comes amidst John Lewis’ 150th birthday celebrations, and found that half of consumers believe there is ‘little to no opportunity’ for interaction with their favourite brands.

The survey, conducted by .wiki in conjunction with YouGov, took the opinions of 2,455 UK adults and 1,220 US adults – and didn’t come to...

By James Bourne, 06 May 2014, 0 comments. Categories: Advertising Technology, Campaigns, Publishing.

Simon’s Cat: On social media, engagement and the importance of the story

Feature When Simon Tofield first started creating videos about a charming, yet mischievous cat, it was simply to teach himself a computer program.

Six years on, with book deals, syndications and millions of fans under his belt, he explains that he never expected the success Simon’s Cat has brought him.

“I had no idea it would ever really touch as many people as it has,” he tells MarketingTech. “I think the main reason it has done is because there’s a lot of cat fans out there and the...

Is Google Glass going to revolutionise football?

Slowly but surely, Google Glass is making its way into the mainstream. On Sunday night, in Atletico Madrid’s match against Getafe, it was used for the first time at a football match. 

As Atleti edged three points closer to their first league title in 18 years, the glasses were used by their Assistant Coach Muno Burgos to get an instant stream of real-time statistics on both his team and their opposition during the match.

— marcwebber (@marcwebber)

By Gareth Morgan, 16 April 2014, 0 comments. Categories: Campaigns, Publishing, Search Marketing.

CISAC’s Eric Baptiste: Why intellectual property is a universal, human rights concept

The issue of intellectual property for creative artists in the YouTube, Spotify-oriented age has never been more pronounced.

Radiohead musician Thom Yorke has publicly denounced the Sweden-based streaming service. The quote that Spotify was ‘the last desperate fart of a dying corpse’ predictably got the headlines, but the message was clear. “I feel like as musicians we need to fight the Spotify thing,” he told Mexican website Sopitas

By James Bourne, 11 April 2014, 0 comments. Categories: Advertising Technology, Publishing.

AA, Google and Johnson’s Baby score strongly in UK’s most trusted brands

The AA has been named as the most trusted brand among British consumers, according to a new survey released by agency Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R).

The research, of over 3000 people in the UK, was conducted using the company’s BrandAsset Valuator technology.

The automotive club – whose ads famously used to claim that their workers were ‘Britain’s fourth emergency service’ – came out on top ahead of the Post Office, Boots, Google and Johnson’s...

By James Bourne, 10 April 2014, 0 comments. Categories: Advertising Technology, Campaigns, Publishing.

Four in five CMOs feel “underprepared” for big data explosion

IBM has released its Global C-Suite Study with some interesting findings – chief of which that 82% of CMOs are less than prepared for the huge amounts of data imminently at their fingertips.

The research, from Big Blue’s Institute for Business Value (IBV), also showed how chief marketing execs have barely made crawling progress with social media – 67% now feel underprepared for tackling social, compared with 68% in 2011.

Interestingly, the three primary challenges for CMOs in 2011 stay the...

By James Bourne, 24 March 2014, 0 comments. Categories: Branding, Commerce, Publishing.

Is Coupons.com really worth $1bn?

It may have never posted a profit in its 15 year history, but that fact isn't stopping Coupons.com from filing a $100m IPO.

Describing itself in the SEC filing as “a leading digital promotion platform that connects great brands and retailers with consumers”, the coupons company that Steven Boal founded in 1998 plans to use the funds it raises from the IPO for working capital and for potential acquisitions.

In the past year it

By Philip Hoey, 06 February 2014, 0 comments. Categories: Campaigns, M-Commerce, Mergers and acquisitions, Publishing.

BBC iPlayer again tops UK BrandIndex chart, Amazon number one in US

The BBC iPlayer is again the most popular UK brand according to YouGov’s BrandIndex annual rankings, with the BBC online site also making an appearance in the top 10.

The research and survey firm decided on its results after conducting 3.5 million interviews over the course of the year – or 3,700 per day.

And iPlayer has come up trumps in the UK for the second year running, with John Lewis and Samsung sharing the silver medal position.

Samsung’s consumer perception is huge, if this research...

By James Bourne, 15 January 2014, 0 comments. Categories: Advertising Technology, Branding, Campaigns, Publishing.

Intel ‘inside’: £15m sponsorship deal with FC Barcelona announced

Intel has announced a $25m (£15m) global sponsorship deal with Spanish football giant Barcelona – with the company’s logo being printed inside the Barcelona shirt.

The move will see Barcelona become “one of the most technologically advanced football clubs in [the] world”, according to Intel head of marketing Deborah Conrad.

Barcelona players won’t be forced into wearing Intel’s logo, but the overall idea is for players to lift up their shirts to reveal the logo when...

By James Bourne, 13 December 2013, 0 comments. Categories: Advertising Technology, Branding, Campaigns, Publishing.