Acquia expands digital experience platform with launch of digital experience optimisation solution

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Acquia expands digital experience platform with launch of digital experience optimisation solution Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing.

Acquia, a specialist in open digital experience software, has expanded its digital experience platform, Acquia DXP, with the launch of Acquia Digital Experience Optimization (DXO).

The new solution makes Acquia the first of any DXP vendor to offer a complete offering to maximise content relevance, search performance, and conversions. In addition to the previously announced Monsido acquisition offering site governance and accessibility, Acquia’s new DXO solution will include two additional products: Acquia SEO; to increase brand visibility and engagement, and Acquia Convert; to build high-performing personalised experiences across the customer journey.

“In today’s business landscape, every martech investment needs to maximise the ROI of marketing spend with a clear line of sight to revenue, customer retention and profitability priorities. However, digital marketing teams traditionally have had to rely on disjointed tools from multiple vendors that have made experience optimisation processes inefficient and hindered their overall effectiveness,” said Tom Bianchi, senior vice president of Product and Solutions Marketing at Acquia. “Acquia DXO offers a more streamlined optimisation strategy that helps any digital team to continuously improve the effectiveness of their digital experience in ways that directly affect customer engagement and satisfaction, and advance them through their path to purchase.”

A Comprehensive Approach to Digital Experience Optimisation

Acquia DXO offers a powerful combination of capabilities that empower digital marketing teams to optimise every aspect of their digital presence and provide more productive digital journeys that meet today’s demands for frictionless, relevant, and accessible interactions. The three components, which can be used individually or in any combination, include:

Acquia SEO, powered by Conductor: Optimise content with SEO best practices and target high-value keywords to improve organic search performance, increase site traffic, and ensure your digital presence captivates a broader audience. Acquia SEO provides content teams with actionable insights, real-time recommendations, and performance analytics that demystify the content optimisation process, making it easy to iterate continuously and drive continuous content performance improvements across platforms and search engines.  

Acquia Convert, powered by VWO: Understand user behaviors, test strategies, and personalise digital experiences with all the tools needed to drive higher conversion rates.  Acquia Convert enables marketing teams to meet diverse customer expectations with the ability to analyze user behavior through heatmaps, session recordings, on-page surveys, and more; conduct A/B, multivariate, and split testing on individual digital elements; and leverage multiple data sources to provide tailored visitor experiences.

Monsido by Acquia: Ensure a solid foundation to deliver inclusive and accessible digital experiences that increase customer satisfaction with web governance tools that maintain digital accessibility compliance, improve content quality and brand compliance, eliminate errors, and simplify data privacy and consent management.

As the world’s most open DXP, Acquia SEO, Acquia Convert, and Monsido are said to be easily integrated with the entire Acquia portfolio as well as third-party CMS, commerce, customer data and analytics, and marketing automation platforms. In addition, the VWO for Drupal, Acquia SEO Content Insights for Drupal, and Monsido Tools modules are available to provide seamless integration with existing Drupal environments.

Interested in hearing leading global brands discuss subjects like this in person? Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.

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