Brandwatch 2024 Digital Marketing: Marketers Embracing AI


At the beginning of the year, we released our Digital Marketing Trends 2024 report, which covers the biggest trends that are shaking up and shaping the digital marketing industry today. This report is backed by social data, statistics, and survey data taken from over 500 marketing experts. You can download the full report here. Let’s dive into one trend that’s on all marketers’ minds: embracing AI.       

Mentions of AI are everywhere. Game-changing companies, such as OpenAI and Midjourney, have been making headlines with new features and developments. It is clear that AI will change the way we work in the near future, and companies that don’t embrace AI will be left behind. Marketers will need to figure out how to apply AI to their marketing efforts without losing the human factor.      

In September 2023, we asked 516 marketing professionals about their predictions for the biggest digital marketing trends in 2024, and a staggering 92% said that integrating AI into their marketing will be the number one trend. The industry is seeing a significant shift, with marketers redefining their strategies to improve their results with AI technologies.          

What do marketers care about when it comes to AI and marketing? Using Brandwatch’s Consumer Research tool, we created an audience of marketers on X and people talking about marketing on Reddit. In their conversations about AI and marketing, mentions of SEO and content creation and marketing increased by over 90%.   Our analysis showed that AI can help in a large variety of marketing activities. In the coming months and years, we expect that marketers will implement AI as an integral part of their marketing, and become more sophisticated about how to use AI for the best business outcomes.     

To discover more about how marketers can all prepare for AI and what impact it’s going to have on comms and marketing, join our speaking session at DMWF on day one at 10am  on the Social Media & Community Marketing Track.

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