Accenture acquires Jixie’s intelligent digital marketing platform

Accenture acquires Jixie’s intelligent digital marketing platform Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing.

Accenture has agreed to acquire the business of media and marketing technology company, Jixie.

Jixie’s intelligent digital marketing platform and team will be integrated into Accenture to strengthen its marketing transformation capabilities and resources through Accenture Song – the firm’s tech-powered creative group – helping Indonesian clients deliver more personalised experiences to enhance customer engagement for sustainable business growth.

Headquartered in Singapore with a focus on servicing clients in Indonesia, Jixie offers a comprehensive suite of monetisation and marketing growth tools. Its platform is a robust advertising ecosystem that connects publishers and brand owners with the ability to co-create solutions through reliable customer insights. This transforms marketing from a fragmented process with limited control into a strategic priority, amplifying simplicity while safeguarding brand safety, consumer data and privacy.

The integration of Jixie’s platform into Accenture Song’s marketing capabilities will help clients optimise customer data effectively and efficiently into actionable insights, regaining the control, speed and trust needed to securely capitalise on Indonesia’s fast-growing digital economy that’s projected to reach US$146 billion by 2025 before growing eightfold by 2030.

Jixie’s intelligent digital marketing platform will boost Accenture Song’s marketing transformation capabilities and resources in Indonesia
Jayant Bhargava, country managing director, Indonesia, at Accenture, said: “The convergence of marketing, data science and technology creates opportunities for businesses to redefine their customer engagement model. Jixie’s intelligent digital marketing solutions complement our technology expertise, providing a winning proposition for businesses to bring a higher level of personalisation and effectiveness to their marketing efforts. This acquisition will allow us to better serve our clients in navigating complex marketing challenges in this era of interconnected digital world, which is crucial in driving long-term growth.”

With Jixie’s platform, publishers can access monetisation tools, such as header-bidding solutions and performance marketing, to improve advertising returns. Brand owners can also seamlessly enhance and integrate content securely without intermediaries, allowing them to utilise valuable insights for unique and meaningful brand engagement. Jixie can help publishers double their monetisation returns and support brand owners in significantly increasing campaign clickthrough and conversation rates while enriching customer data.

Joseph Tan, Indonesia lead for Accenture Song, said: “The value of data in today’s rapidly changing digital economy is immense, and the digital media ecosystem has seen much disruption, including the impending loss of third-party cookies. Jixie is an impactful platform that amplifies publishers’ perspectives and simplifies the digital marketing experience. This investment extends Accenture Song’s data-led commerce and marketing transformation work in Indonesia, empowering clients with highly relevant and results-driven solutions for sustainable business growth.

Vincent Martin, co-founder and MD, Jixie, said: “Jixie has seen proven success in its marketing performance capabilities that boost publishers’ revenue and the formation of an ecosystem that has attracted advertisers to run successful campaigns. The next step for us is scale. We’re thrilled to be joining Accenture and contribute to shaping a more sustainable media industry, helping companies leverage their data in a trusted and advantageous manner in service of their customers.”

Accenture Song in Southeast Asia has been making significant investments to help clients grow and be relevant to their customers today and into the future. The acquisition of Jixie’s business is the second investment made in Indonesia after the acquisition of Romp. It follows Accenture Song’s recent agreement to acquire Rabbit’s Tale in Thailand. Other recent acquisitions by Accenture Song globally include ConcentricLife and Fiftyfive5.

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