55% of marketers report managing more than 1,000 assets and five channels 

55% of marketers report managing more than 1,000 assets and five channels  Duncan is an award-winning researcher, with 20 years experience of analysing the technology industry, specialising in cloud computing, edge computing, blockchain, cybersecurity and marketing technology.


Enterprise CMS Storyblok‘s survey of 500 senior marketers has revealed that marketers are increasingly becoming overwhelmed by the volume of assets and communications channels they need to manage. 

The increasing complexity of marketing is leading to more mistakes and time lost to admin tasks. For example, 37% of marketers say they spend between 5-10 hours each month simply managing their assets, with 27% saying they have lost more than 10 hours to this routine task. 

Only 8% of marketers are tasked with managing one marketing channel, with 18% now in charge of more than 10. As a result, asset management (24%) and file organisation (19%) are now cited as the biggest pain points for marketers in their day-to-day job. 

Storyblok also found that the situation is likely to get worse as nearly two thirds of marketers now say they regularly create more content using AI. 

The survey follows Storyblok’s partnership with global digital asset management company Bynder.  

The partnership with Bynder, which is an out-of-the-box integration, addresses many of the pain points marketers face on a daily basis when it comes to ensuring brand consistency across a number of channels. By using the integration, teams will be able to solve the complications of omnichannel asset management and content governance.

The Storyblok and Bynder integration will allow for the seamless reuse of Bynder managed assets and has been released on the Bynder marketplace and is also available to install through Storyblok.

Brad Kofoed, SVP of Global Alliances at Bynder said: “Storyblok’s survey highlights the challenges that organizations are facing in managing the growing volume, variety and speed of content that needs to be created and distributed to support digital commerce. Increasingly, content is seen as a strategic business asset that enables organizations to deliver exceptional content experiences across complex omnichannel buyer journeys. Our partnership with Storyblok is a key integration that will aim to help teams with exactly that – providing content consistency, ease of distribution and faster speed to market by making on-brand content directly available in the CMS.”

“Assets serve as the fundamental building blocks for crafting digital experiences. Our collaboration with Bynder seamlessly integrates their top-tier enterprise digital asset management solution with Storyblok, enabling businesses to effortlessly leverage their entire asset library and restore order within the realm of content chaos,” said Barry D’Arcy, VP of Partners at Storyblok.

The Bynder integration is available for Storyblok customers with Enterprise plans.

DAM is mission critical for brands to meet content demand, and by placing a DAM platform at the center of a connected martech and ecommerce ecosystem, content can be seamlessly delivered across a network of integrated platforms. The benefits of this approach include uniting storage locations, automating asset variations at scale for each channel and gaining insight into asset performance across an entire connected ecosystem.

Interested in hearing leading global brands discuss subjects like this in person? Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.

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