HCLTech launches next-gen digital marketing solutions on Sitecore Marketplace

HCLTech launches next-gen digital marketing solutions on Sitecore Marketplace Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing.


HCLTech, a global technology company, has listed its digital marketing technology solutions, Advantage Experience platform and Advantage Content Connect, in the Sitecore Partner Solution Catalog and Sitecore Marketplace.

The solutions are said to have the capabilities to help drive transformational content operations and experiences for marketers.

Shyam Enjeti, executive VP, Digital Business Services, HCLTech, said: “These innovative solutions will empower businesses to build enterprise marketing platforms that deliver meaningful, contextual and intuitive digital experiences.

“We are confident that our collaboration with Sitecore will bring immense value to organizations seeking to unlock their full digital potential.”

Advantage Experience platform, powered by the Sitecore product stack, provides an end-to-end framework to develop digital marketing capabilities for marketers across different digital touch points, leading to brand marketing, prospect conversion and retention. Using the platform, enterprises can fast-track platform implementation, provide seamless integration to core systems and flexibility with the choice of modern channels, and deliver MarTech platforms at scale.

Accompanying the Advantage Experience platform is Advantage Content Connect, a robust connector that aims at creating and streamlining product content or assets, and enabling catalog synchronization across Sitecore DXP, Content Hub and OrderCloud. Advantage Content Connect empowers content creators to collaborate, manage and publish content across various channels while maintaining content consistency and brand identity.

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