HypeAuditor launches custom influencer Media Kit Platform

HypeAuditor launches custom influencer Media Kit Platform
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

HypeAuditor, the AI social media analytics platform for brands who want fair and transparent influencer marketing, has launched HypeAuditor Media Kits, a free service that quickly and easily generates custom media kits for influencers to distribute to brands and agencies – at zero cost to the creator. 

In a recent survey of 254 Instagram influencers, based globally, with more than 1,000 followers, HypeAuditor found that there is a strong demand for media kits amongst influencers, with 98% citing that a media kit would help them secure more brand deals. Yet, 88% of influencers said that they do not currently have their own kit. Additionally, 95% said if they had the option to make one for free, they would jump on the opportunity. 

In launching this new product, HypeAuditor fills a critical gap in the influencer marketing ecosystem. It enables influencers to craft compelling media kits by selecting the specific information that they want to highlight including past successes, client testimonials, and account metrics – such as engagement rates, audience demographics, and average likes and comments per post.  

HypeAuditor Media Kits also automatically incorporate informative graphs, data, and top-performing content that creators are free to edit or remove. Additionally, influencers can add their own descriptions explaining how brands and agencies stand to benefit from potential collaborations. 

Shima Katouzian, a multi-lingual influencer and entrepreneur with a global reach, said: “Updating a media kit and ensuring it is done professionally can come at a pretty high cost. Switching to HypeAuditor’s media kit service has been a huge advantage given that I am provided with a link that is convenient to share, the kit is simple to update, includes all my platforms’ statistics, and it’s easy to access.”

Alexander Frolov, co-founder and CEO of HypeAuditor, said: “With our new influencer media kit service, we are hoping to help influencers market themselves more effectively to potential brand partners and win collaborations with their most sought-after brands. We want creators to feel empowered to showcase their achievements in the best light. This product aims to do exactly that.

“This is crucial as in the current economic landscape, marketers want to get the most out of their influencer marketing strategies and are looking for the most engaging and compatible content creators to help them achieve their goals effectively.” 

HypeAuditor Media Kits support several social media networks including Instagram, TikTok, and YouTube. Media kits can be seamlessly transitioned to a mobile version and easily distributed with a shareable link, making communications between influencers and brands faster, simpler, and more intuitive.  

Interested in hearing leading global brands discuss subjects like this in person? Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.

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