Amdocs helps Three UK harnesses data to drive personalised customer experience

A Three UK store in Maidenhead.

Amdocs helps Three UK harnesses data to drive personalised customer experience Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

Amdocs, a provider of software and services to communications and media companies, has collaborated with Three UK to transform its data capabilities, enabling the UK-based operator to embed data-driven decision making and provide its customers with a more personalised experience.

Under the deal, which also includes a multi-year managed services agreement, Three UK is leveraging Amdocs’ industry-leading logical data model (aLDM) to build a scalable, open and modular data platform, allowing it to collect, organise, and store data for efficient consumption by all users and generate value from data quickly and easily.

By migrating to a modern, cloud-based data architecture, Three UK will benefit from actionable, near real-time data insights, giving it the ability to serve customers contextual, timely recommendations and suggestions while driving multiple other business use cases that require integrated and reliable data.

Amdocs is creating a data-quality framework that captures, reports, and improves data-quality metrics. The creation of a common, unified data model and the structuring of data in a subject-oriented, integrated manner will provide the foundation for self-service business intelligence initiatives, whereby users can access, explore and utilise data to drive operational and customer experience improvements.

Belinda Finch, CIO at Three UK, said: “We are pleased to be expanding and strengthening our relationship with Amdocs as we look to harness the power of data for the benefit of our customers. This project will ensure that our data transformation keeps pace with our wider digital transformation journey.”

Anthony Goonetilleke, group president of technology and head of strategy at Amdocs, said: “Intelligent and timely data analysis is crucial for communications service providers around the world who are looking to provide their customers with tailored, personalised experiences. We are delighted to play a key role in supporting Three UK on its data-driven journey to delivering innovative customer experiences.”

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