Affise launches partnership marketing platform

Affise CRO Tanya Grypachevskaya.

Affise launches partnership marketing platform Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

Partnership marketing tech provider, Affise, has launched its latest product – Affise Reach – which allows brands to directly organise, implement, and measure partnership marketing campaigns without support from a third party.

Brands will benefit from an unprecedented control over their outcome-based marketing campaigns. Using Affise Reach, marketing teams can search a database of vetted partners, which includes everything from web, social, and mobile app advertising. After selecting the right partners for a campaign, they can foster relationships directly without needing a middleman. Reach also provides cutting-edge digital tools to bring total transparency to every campaign, including multi-channel attribution, advanced analytics, and forecasting.

The Reach platform is just the latest software development from Affise, which claimed to have transformed affiliate marketing soon after its founding in 2016. Affise believes its early innovations moved the industry away from paying for impressions and clicks to paying only for meaningful outcomes like purchases or installations.

It is hoped that Affise Reach will provide brands with better control over their partnership marketing campaigns. They gain full access to the analytic and forecasting data for powering informed decision-making, and can painlessly incorporate partner marketing into their user acquisition process.

Reach has also been designed to be extremely user-friendly, even for users without experience in the partnership-marketing industry. With all features clearly explained on the page, no instruction manual is required. Marketers can sign up and launch their first campaign within minutes. Payments are consolidated into one invoice, automating what could otherwise be a complex process for large brands working with hundreds of partners.

Thanks to Affise’s ties to the partnership marketing industry around the world, Reach could be ideally suited for brands rolling out partnership marketing campaigns in Europe, South America, India, China and Japan.

According to Affise chief revenue officer, Tanya Grypachevskaya (pictured), demand for partnership marketing tools is growing thanks to the rising costs of using other digital marketing channels.

She said: ice of cost-per-click advertising skyrocketed during 2021. Rates for Facebook, Google, and Amazon increased by 63%, 42% and 56% respectively. This is slashing ROI, and putting pressure on marketers to find new channels to exploit. Partnership-marketing is an obvious play.

“Many brands have been reluctant to invest heavily in partnership marketing up till now because it is perceived as being difficult to manage and an industry which lacks transparency. Reach solves both of these problems. We’re giving brands unprecedented access and control, and the absolute assurance that they are only paying for results they value.”

As of today, Affise Reach concludes its closed Beta. Any brand or partner that would like to join the platform should visit

Interested in hearing leading global brands discuss subjects like this in person? Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.


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