CHILI publish raises €10 million to help firms scale on-brand graphic production

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CHILI publish raises €10 million to help firms scale on-brand graphic production
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

CHILI publish, a creative automation software specialist, has raised €10 million to accelerate solution and community development, attract new talent, and boost the company’s go-to-market and sales operations in Europe and the US.

The cash injection was led by Connected Capital with participation from existing investors Group MC, Pamica and PMV.

CHILI publisher is a cloud-based Creative Automation platform that enables brands and agencies to create, edit, and share visual content through secure graphic templates — in accordance with brand guidelines — that can be used across in-house teams and agency partners. Agencies large and small and such Fortune 500 brands as Carrefour, Coca-Cola, and Mars in a variety of industries such as retail, FMCG, real estate, automotive, and more depend on CHILI publisher to streamline automated personalisation at scale. CHILI publisher is also utilized by MarTech vendors like Sitecore, 4AllPortal, Akeneo, Horizontal, Pimcore, and others to create new revenue streams and offer new value-adding connectors between content platforms.

Kevin Goeminne, CEO at CHILI publish, said: “Consumers increasingly look for compelling visual content across touchpoints, as they navigate through online, social, and on-site marketplaces. Brands and agencies struggle to reach the right people with the right content on the right channel because all too often their design adaptation process takes time, is error-prone and not data-driven.

“CHILI publisher lets brands and agencies simplify and automate on-brand graphic production at scale, saving them time and money in the end-to-end production of that content for both online and offline channels. This investment allows us to grow our solution, team, and community so every professional in any market can create and repurpose professional, on-brand visuals.”

Geert van Engelen, Managing Partner at Connected Capital, who will join CHILI publish’s board of directors, said: “Creative tech is the rapidly evolving space to watch. Brands and agencies are striving to become more productive, adaptive, and scalable. CHILI publish delivers just that by empowering them with a powerful and tailored platform. It gives brands the control and the speed they need to rapidly react to consumer demand trends, both in-store and online.

“CHILI publish’s relationships with MarTech integration partners and creative service providers, their attention to data security with recent ISO 27001:2017 certification, and a result-focused, solution-driven team makes us excited to contribute to their accelerated expansion.”

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