Yext aims to give customers control over location data with what3words

Pins stuck in a map of Earth.
Yext aims to give customers control over location data with what3words
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

Online brand management specialist, Yext, has partnered with what3words, a geocode system designed to identify any location with a resolution of about the metres.

Through the partnership, businesses can more easily direct their customers to any precise location using a unique combination of three random words: a what3words address. For example, ///bands.villa.swung identifies a three-metre square on Primrose Hill with a panoramic view of London. Yext customers who install the what3words app will automatically add what3words addresses to each of their location entities and can sync this new information across the Yext Publisher Network.

Fernando Oliveira, VP of data and product partnerships at Yext, said: “A traditional street address will not always direct you to a location’s front door, and business owners will often drop a map pin onto the center of a building’s physical footprint and call it a day.

“With what3words, Yext customers can now tell users exactly where they need to go in the simplest way possible. This level of detail will help businesses dramatically improve navigational experiences and will differentiate brands in an increasingly digital landscape.”

Yext syncs critical business information to more than 100 million listings and pushes over a billion updates annually across the industry’s largest network of direct integration partners, which includes platforms like Google, Amazon Alexa, Apple Maps, Facebook, and many others. Added support for what3words is the latest example of continued innovation that has propelled Yext to the top of G2’s Local Listings Management category for seven consecutive quarters.

Chris Sheldrick, Co-founder and CEO of what3words, said: “We’re proud to integrate with a platform that has been a pioneer in the local listings space for over a decade.

“With Yext, we can expand the reach of our transformative technology and deliver the benefits of precise address information to thousands of businesses worldwide.”

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