Capgemini acquires brand design agency Rufus Leonard

Capgemini acquires brand design agency Rufus Leonard
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

French IT services firm, Capgemini, has acquired Rufus Leonard, a London-based brand design and experience agency.

It is hoped that Rufus Leonard’s capabilities in building category defining brands through design and technology will enhance the group’s customer-first services in the UK.

Rufus Leonard is a 70-person agency that aims to transform service brands by turning complexity into brilliant, engaging experiences. Its client base, including World Wildlife Fund (WWF) and AXA UK, and creative design expertise are said to be highly complementary and additive to the group’s future defining, human-centred design services of frog, part of Capgemini Invent.

Cyril Garcia, CEO of Capgemini Invent and group executive board member, said: “Clients are looking to embrace digital opportunities and continually re-invent themselves for true, long-lasting value and impact. Rufus Leonard’s specialism in harnessing technology and design to enhance a brand’s promise will augment our frog offerings in the UK.

“Rufus Leonard was a natural fit for us in terms of capabilities, clients and culture. I am delighted to welcome them to the group.”

Comments Neil Svensen, chairman and founder of Rufus Leonard, said: “Capgemini’s global scale and reach will bring incredible value to our clients. Our people will also benefit in terms of their personal development and career opportunities. We are excited by the group’s approach to incorporating data into its customer centric design services, as well as its highly complementary culture and client base.”

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