Vodafone, the Official Connectivity Partner of The Wimbledon Championships has partnered with Snapchat to launch a new augmented reality experience that invites Snapchatters to take their place on Centre Court and be connected to the tournament like never before.
As part of Vodafone’s #FeelTheConnection summer campaign, which focuses on using connectivity to bring fans different experiences of Wimbledon, the AR activation features British tennis sensation Emma Raducanu and transports Snapchatters to Centre Court via 5G and Vodafone.
The activation supports Vodafone’s multi-year partnership with one of Gen Z’s most famous icons, teenage tennis sensation Emma. Earlier this year Emma was announced as the brand’s grassroots tennis ambassador as part of Vodafone’s ambition to inspire young people to pick up a racket, get healthy and try tennis as their next sport.
Snapchatters will be served with the AR Lens on the Snapchat Camera carousel.
Once activated, Snapchatters receive a video call from Emma Raducanu congratulating them on their victory at Wimbledon 2022, complete with crowds cheering in the background and the Snapchatter’s name on Vodafone placards.
When they turn the camera around, Snapchatters will find themselves immersed in Wimbledon’s famous Centre Court.
Snapchatters are then invited to “Strike a Pose” dressed as Wimbledon champions with Vodafone branded clothing to share photos with their friends. The AR lens will air on the 24th June and run throughout the Wimbledon tournament.
Jordan Stone, head of social media and content, Vodafone UK, said: “We are delighted to partner with Snapchat to highlight how our connectivity can bring tennis fans right into Wimbledon. This activation provides the ultimate way for Snapchatters to experience The Championships this summer and even ‘win’ the tournament. As Official Connectivity Partner, we are so excited by this innovation and the potential of AR to bring people closer to the action.”
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